They’re Making Six Figures – And You’re Not: The Stats Behind the Creator Economy Boom

The creator economy is booming like never before, and it is expected that it will reach $500 billion by 2027. Empowering individuals and promoting their content through social media and digital platforms, content creation is growing year over year giving influencers and hobbyists alike a way to monetize their vision. 

The new importance of the creator economy is reflected in how we interact and understand the Internet. Terms like “Influencer marketing” are no longer foreign to us, and brands worldwide bring newfound opportunities in the shape of collaborations. So whether you’re an influencer or an aspiring content creator, now is definitely the best time to make money online through your ideas.

Do you want to launch your career as an online creator? You’ve come to the right place! In today’s article we’ll delve deep into the hottest creator economy statistics in 2025

What is the Creator Economy?

The creator economy is a term that englobes all businesses and enterprises started by content creators. These can be influencers, social media stars, bloggers, community builders, independent artists, etc. In brief, it’s the economic landscape where creators leverage digital platforms to produce and distribute content that promotes products to their audience.

Top Creator Economy Statistics (2025)

  • There are over 207 million content creators worldwide.
  • 165 million Americans identify as content creators, with only over 45 million being professionals.
  • The creator economy is currently worth over $191 billion.
  • 46.7% of creators generate content as a full-time job.
  • It takes over half a year for creators to make any earnings.
  • 70% of creators spend a maximum of 10 hours per week creating content.
  • 65% of content creators are women

How Big Is the Creator Economy?

Currently, the creator economy market is valued at $191.55 billion and it’s growing at a CAGR of 22.5%, reaching $528.39 by 2030. This exponential boom in the creator economy is driven by two main factors: the growing demand for user-generated content and the increasing monetization opportunities.

Here’s a detailed table showcasing the creator market size by year:

  • 2023: $127.65 billion
  • 2024: $$156.37 billion
  • 2025: $191.55 billion
  • 2026: $234.65 billion
  • 2027: $287.45 billion
  • 2028: $352.13 billion
  • 2029: $431.36 billion
  • 2030: $528.39 billion

(Source: Coherent Market Insights)

How Much is Influencer Marketing Worth in 2025?

Influencer marketing plays a pivotal role in the creator economy, boosting its results year over year. In 2025, the Influencer Marketing industry is valued at $32 billion, experiencing a 33.33% increase from its results in 2024.

Here’s a detailed breakdown of the market size of Influencer Marketing from 2015 to 2025 and its changes YoY.

  • 2015: $1.7 billion 
  • 2016: $2.3 billion (35% increase)
  • 2017: $3 billion (30,43% increase)
  • 2018: $4.6 billion (53.55% increase)
  • 2019: $6.5 billion (41.30% increase)
  • 2020: $9.7 billion (49.23% increase)
  • 2021: $13.8 billion (42.27% increase)
  • 2022: $16.4 billion (18.84% increase)
  • 2023: $21.1 billion (28.66% increase)
  • 2024: $24 billion (13.74% increase)
  • 2025: $32 billion (33.33% increase)

(Source: Statista)

How Many Content Creators Are There in 2025?

According to a recent report by LinkTree, there are over 200 million creators across all social media platforms. While not all of these are professionals or create content for a living, most of them decide (at some point) to monetize their content and turn their creations into a newfound income.

Depending on their audience and number of followers, content creators or influencers can be divided into different categories. 

Under these lines there’s a breakdown of the type of content creators depending on their audience size:

  • Recreational (0-1K followers): 23 million creators.
  • Semi-Pro (1K-10K followers): 139 million creators.
  • Pro (10K-100K followers): 41 million creators.
  • Expert (100K-1 million followers): 2 million creators.
  • Expert+ (over 1 million followers): 2 million creators.

Almost Half of Creators Worldwide Are Full-Time Creators

In a recent survey made by Kit, almost half of the respondents (46%) answered that content creation is their full-time job. 42.7% replied that they create online content but that’s not their main source of income. Closing the list, only 10.6% considered content creation as a hobby and don’t expect to make a living out of it.

Here’s a breakdown of the results:

  • Full-time content creator: 46.7%
  • Part-time content creator: 42.7%
  • Hobby: 10.6%

Generational Differences in the Creator Economy

Age plays a decisive role in the creator economy, both in the amount of time spent in this activity as well as the income generated by it.

According to a recent study made by Kit, 42% of content creators are Millenials and 39% pertain to Gen-X. On the lower end of the scale we find Boomers (10%) and Gen-Z (8%), with both generations using this activity just as an extra source of income.

Here’s a detailed list of the rate of creators by generation:

  • Millennials: 42.3%
  • Gen-X: 39.2%
  • Boomers: 10.3%
  • Gen-Z: 8.2%

Regarding how much money they earn, Millennials are clear winners. Kit’s State of the creator economy 2024 report shows how 41% of creators born between 1982 and 1994 earn over $10,000 per year. But that’s not all, since over half of those reach $100,000 per year through their content.

Under these lines you can find the generational income split for creators in the US.

  • Gen-X: Over $100,000 (19%), $10,000-$100,000 (24%), Under $10,000 (57%)
  • Millennials: Over $100,000 (23%), $10,000-$100,000 (18%), Under $10,000 (59%)
  • Boomers: Over $100,000 (10%), $10,000-$100,000 (24%), Under $10,000 (66%)
  • Gen-Z: Over $100,000 (7%), $10,000-$100,000 (6%), Under $10,000 (87%)

Over 60% of Content Creators are Women

A recent survey made by Kit shows how 65% of the content creators worldwide are women

  • Female: 65%
  • Male: 33%
  • Non-binary/other: 2%

These don’t just outnumber their male counterparts by number, but also by earnings. As shown by the results, females are more likely to earn over $10,000 with their content than men.

Here’s a breakdown of the results:

Female: Over $100,000 (18%), $10,000-$100,000 (22%), Under $10,000 (60%)

Male: Over $100,000 (18%), $10,000-$100,000 (18%), Under $10,000 (64%)

Non-Binary/Other: Over $100,000 (20%), $10,000-$100,000 (10%), Under $10,000 (70%)

How Much Do Content Creators Make in 2025?

Content creators’ income heavily depends on the platform they use to share their creations. On YouTube, creators earn an average of $3-$5 per 1,000 video views through the platform’s AdSense program. TikTok influencers earn about $0.02-$0.04 per 1,000 views, which makes viral videos generate an average of $20-$40. Instagram micro-influencers (10,000-50,000 followers) earn $100-$500 per post. Other platforms such as Patreon, Twitch or Substack rely on subscriptions, donations and premium content.

However, there are other ways that creators use to monetize their content, such as partnering with brands promoting sales through affiliate links, creating sponsored posts paid by said brands or selling exclusive merchandise. The possibilities are endless.

According to Hubspot, content creators make an average of $44K per year, which translates into a salary range from $36,000 to $58,500.

Which Social Media Platform Pays the Most in 2025?

A recent study made by Epidemic Sound shows that YouTube is the top platform for generating income in 2025. From the 1,500 surveyed creators, 28.6% of the respondents agreed on that. TikTok followed closely, with 18.3% stating it is their platform of choice to generate revenue. Following the list we find Facebook at 16.5%, Instagram at 11.8% and X/Twitter at 6.3%.

Here’s a detailed breakdown of the results:

  • YouTube: 28.6%
  • TikTok: 18.3%
  • Facebook: 16.5%
  • Instagram: 11.8%
  • Twitter: 6.3%
  • Other: 18.5%

Conclusion

While there’s no guarantee of success, the creator economy is currently booming, largely fueled by the rising demand of user-generated content. While years ago earning six-figures or more with online content seemed like a feat that only a few could reach, now millions of people are making a life out of it.

With an industry projected to sear beyond %528 billion by 2030, it’s safe to say that the creator economy will keep on thriving in the years to come.

Is Cable TV Dying? The Collapse is Accelerating, So What’s Next?

Traditional TV, as we know it, is slowly dying. With a $5 billion revenue fall expected by the end of 2029, pay-TV subscriptions are losing their charm among viewers. With streaming services on the rise, over 80.7 million households in the United States are forecasted to use non-pay TV by the end of 2026. And the high cost of traditional TV seems to be just the tip of the iceberg of this growing dissatisfaction among TV watchers. So… Why is this cord-cutting exodus becoming more and more appealing each year?

In today’s article we’ll explore the latest cord-cutting stats available in 2025, delving deep on the reasons for cord-cutting and the impact resulting in the way we watch and understand TV.

Top Cord-Cutting Statistics (2025)

  • There will be 80.7 million cord-cutting households in the US by 2026.
  • The average cord-cutter is 35-55 years old.
  • Over half of Americans who dropped cable TV subscriptions say they don’t miss it.
  • Satellite TV providers have lost over 20 million US subscribers since 2014.
  • There will be 1.68 billion global streaming video on demand subscriptions by 2027.
  • 30% of Americans with cable TV are thinking of cancelling this service.
  • 59.6 million households in the US have switched to non-pay TV
  • 86.7% of people reported to drop cable TV due to the high price.
  • Pay TV revenue is expected to drop from 58.2 billion in 2023 to 43.6 billion in 2029.

How Many People Are Cutting the Cord in 2025?

According to eMarketer, it is expected that by the end of 2025, 77.2 million Americans will cut the cord and cancel their satellite and cable subscriptions. This represents a 4 million increase since 2024, and the trend isn’t going to stop anytime soon. By the end of 2026, it is forecasted that the numbers are going to increase to 80.7 million non-pay-TV households in the US.

Here’s a detailed breakdown of the results, showing the number of pay TV households versus those that decided to cut the cord of their TV and satellite subscriptions:

  • 2018- Pay TV: 90.3 million, Non-Pay-TV: 37.3 million.
  • 2019- Pay TV: 84.4 million, Non-Pay-TV: 44.6 million.
  • 2020- Pay TV: 77.5 million, Non-Pay-TV: 50.9 million.
  • 2021- Pay TV: 71.6 million, Non-Pay-TV: 58.3 million.
  • 2022- Pay TV: 66.4 million, Non-Pay-TV: 64.3 million.
  • 2023- Pay TV: 62.8 million, Non-Pay-TV: 68.9 million.
  • 2024- Pay TV: 59.6 million, Non-Pay-TV: 73.2 million.
  • 2025*- Pay TV: 56.8 million, Non-Pay-TV: 77.2 million.
  • 2026*- Pay TV: 54.3 million, Non-Pay-TV: 80.7 million.

(*estimated)

75% of U.S Households Won’t Have a Traditional TV Subscription by 2026

A recent survey made by Statista shows how over 60% of the US households dropped their traditional TV subscription by the end of 2023. The numbers experienced an increase in the following years, fueled by the fact that 64% of American adults have some sort of live pay-TV service. It is expected that by the end of 2025 the number of cord-cutters in the United States will rise to 75%.

The following data shows the share of households in the US who have cancelled their traditional TV subscription:

  • 2014- 18.8%
  • 2015- 20%
  • 2016- 22.6%
  • 2017- 26.2%
  • 2018- 30.6%
  • 2019- 36.1%
  • 2020- 41.7%
  • 2021- 47%
  • 2022- 53%
  • 2023- 60%
  • 2026*- 75%

(*estimated)

How Many People Still Have Cable TV?

There’s currently 66.1 million cable TV subscriptions in the US, which represents a whopping decline of 8% from 2023. As seen by the data, the numbers of TV subscribers decrease at a higher rate YoY, emphasizing the increase of cord-cutters through the county.

Here’s a detailed breakdown of the results, showing the YoY decline:

  • 2017- 96.3 million (3% decline)
  • 2018- 93.4 million (5.1% decline)
  • 2019- 88.6 million (5.4% decline)
  • 2020- 83.8 million (4.6% decline)
  • 2021- 80 million (4.6% decline)
  • 2022- 76 million (5% decline)
  • 2023- 72.2 million (5% declin+e)
  • 2024- 66.1 million (8% decline)

Pay TV providers have lost over 20 million US subscribers since 2014

The cord-cutting boom in the US can be translated into a massive exodus of cable tv subscribers to other sources of entertainment. As recorded by Statista, US cable and satellite providers have been losing customers at an alarming rate since 2014. As seen by the trend, pay TV companies are losing more and more subscribers every year, while video streaming companies are flourishing with earnings.

Here’s a detailed breakdown of the total subscriber losses for pay TV companies from 2014-2023:

  • 2014- 125.78K
  • 2015- 383.47K
  • 2016- 796.9K
  • 2017- 1,493.25K
  • 2018- 2,874.47K
  • 2019- 4,913.96K
  • 2020- 5,118.63K
  • 2021- 4,698.24K
  • 2022- 4,590K
  • 2023- 5,035K

Why Do People Cut the Cord?

Saying goodbye to standard pay TV seems to be an established trend for the years to come, but what is the main reason for cord-cutting? According to a study made by Broadband Search, the majority of people worldwide (86%) are cancelling their Pay TV and satellite subscriptions to save money, since traditional TV is more pricey than acquiring a SVOD subscription. 20% of cord-cutters also stated that they decided to switch to streaming due their preference to these platforms, while 23% of them prefer going back to antenna TV. 

Here’s a detailed table why people are switching their traditional cable services:

  • Price- 86.7%
  • Preference for streaming- 39.7%
  • Switching to antenna TV- 23%
  • Prefer binge watching- 15.9%
  • Moving and not wanting to renew the services- 13%
  • Prefer original content on streaming platforms- 7.7%

Cord-Cutting by Age Group (2025)

A recent survey made by Statista shows how 10% of the U.S population is extremely likely to cancel their pay TV subscription in the next 12 months. Among them, the keenest to cut the cord were individuals aged between 35 and 54 years old. In contrast, people 55 or over showed no interest in cancelling their TV subscription in the coming year.

Here’s a detailed list of the survey’s results:

  • Not at all likely to cancel: 18-34 (35%), 35-54 (33%), 55+ (50%) Average (41%)
  • Maybe will cancel: 18-34 (14%), 35-54 (33%), 55+ (22%), Average (20%)
  • Likely to cancel: 18-34 (21%), 35-54 (18%), 55+ (15%), Average (17%)
  • Very likely to cancel: 18-34 (15%), 35-54 (13%), 55+ (9%), Average (11%)
  • Extremely likely to cancel: 18-34 (15%), 35-54 (16%), 55+ (4%), Average (10%)

Impact of Cord-Cutting

The impact of cord-cutting can easily be seen through the slow decrease in revenue from Pay TV services. According to Statista, Pay TV revenue has dropped from $100.09 billion in 2017 to $83.42 billion in 2025. That’s a 16.6 billion difference in less than a decade.

Here’s a table showing the evolution of pay TV revenue from 2017-2027.

  • 2017- 100.09 billion.
  • 2018- 98.81 billion.
  • 2019- 97.53 billion.
  • 2020- 93.83 billion.
  • 2021- 93.17 billion.
  • 2022- 86.21 billion.
  • 2023- 84.89 billion.
  • 2024- 84.29 billion.
  • 2025*- 83.42 billion.
  • 2026*- 82.39 billion.
  • 2027*- 81.33 billion.

(*estimated)

There will be 1.68 billion global SVOD subscriptions by 2027

Streaming video on demand platforms have experienced an exponential growth due the increasing global trend of cord-cutting, with 99% of the U.S household are subscribed to at least one of these services. According to Digital TV Research, SVOD subscriptions will increase by 475 million between 2021 and 2027. These will be mostly distributed among Netflix (251 million), Prime Video (250 million), Disney+ (207 million), Paramount+ (82) and Max (77 million).

Conclusion

Cord cutting is increasing year over year, with millions of consumers switching their cable and pay TV subscriptions for SVOD platforms. This has drastically impacted the cable television industry, which currently gets most of their revenue due live sports and broadcasted entertainment events. However this doesn’t mean that standard Pay TV is dead, but trends definitely point to a change in the years to come.

Norton Private Browser: The Answer to Today’s Privacy Concerns

Norton Private Browser is a guardian of your digital journey, preventing websites from tracking your activities and collecting data without your permission.

In today’s Internet driven world, every click, search and login we make leaves a trace. The quest for privacy has become as crucial as the search for information itself. Amidst a landscape teeming with data breaches and cyber threats, the demand for secure and private browsing solutions has never been more acute. Thankfully we have Norton Private Browser, a tool designed not just to meet this demand, but to redefine the standards of digital privacy.

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Formerly known as Norton Secure Browser, Norton Private Browser introduces a wide array of features that go beyond a simple name change. It signifies a renewed focus on privacy, becoming a cornerstone in the digital era’s foundation. Norton’s new browser is a response to the growing concerns over personal data security, offering a robust shield against the vulnerabilities that plague the online world. If you’re looking for a secure environment where privacy isn’t just an option but a given, you’ve come to the right place. Would you like to know why?

Norton Private Browser: The Perfect Solution for Web Privacy

Imagine walking into a store where every step you take, every item you glance at, and every product you pick up is meticulously tracked and recorded. Now, picture this scenario unfolding not in a physical store, but across the Internet. This is the reality of web tracking—a digital ledger of our online activities, where data on our preferences, behaviors, and habits are collected, often without our explicit consent.

The real-world consequences of inadequate online privacy range from the mildly inconvenient to the seriously harmful. On one end of the spectrum, there’s the barrage of personalized ads that follow you from site to site, a minor annoyance but a constant reminder of your tracked digital footprint. On the more severe end, there’s identity theft, financial fraud, and even personal safety risks when sensitive information falls into malicious hands.

Here’s where Norton Private Browser steps in. This secure software protects all your online activities and keeps your digital identity safe, ensuring that your web journey leaves behind no tracks to follow. Its security features integrate seamlessly with your browsing, ensuring that your online experience remains fluid, fast, and, most importantly, private. Also, by prioritizing both efficiency and privacy, Norton Private Browser won’t compromise your speed for the sake of security, ensuring your online journey isn’t just safe but efficient.

Unparalleled Browsing with Security and Privacy

Norton Private Browser acts as a guardian of your digital journey, designed to minimize your online footprint by preventing websites from tracking your activities and collecting data without your permission. Think of it as moving through the Internet with a veil of invisibility, where your actions leave behind no trace for advertisers or malicious entities to follow. 

To achieve that, the program includes a suite of features designed to empower users with control, security, and enhanced privacy as they navigate the complexities of the Internet. Here’s a closer look to its key features:

Security and Privacy Center (SPC)

Imagine having a command center at your fingertips, one that allows you to oversee and adjust your digital footprint and privacy settings with ease. The Security and Privacy Center (SPC) is just that—a centralized dashboard where you can manage your online privacy according to your preferences, ensuring that you decide what to share and what to keep private.

Web Shield Functionality

Navigating the Internet can sometimes feel like walking through a minefield, with fake and often dangerous websites lurking around every corner. Norton Private Browser‘s Web Shield functionality acts as a protective barrier, scanning and blocking harmful URLs, downloads, and online scams before they can cause damage. This preemptive protection shields users from malicious websites, downloads, and scams, ensuring a safer browsing experience.

Privacy Guard

Privacy Guard offers a breath of fresh air against the myriad of ads and trackers that constantly monitor our online activity. It blocks intrusive ads and trackers, preventing them from collecting your data, and shields your online identity from fingerprinting techniques. This feature ensures that your browsing experience is not only cleaner and faster but also significantly more private.

Password Manager

Remembering a vast amount of passwords for different sites can often be a daunting task. Norton’s Password Manager feature simplifies this by securely storing your login credentials and enabling one-click access to your favorite sites. This feature eliminates the need to memorize complex passwords while ensuring they are kept in a secure vault. Password Manager bridges convenience with security, streamlining your online experience without compromising safety.

Search Agnostic and Norton Safe Search

In a world overloaded with information, finding safe and reliable search results is crucial. Norton Private Browser achieves this through its Search Agnostic feature, letting you choose your search engine amongst the most popular providers. Along with Safe Search, the browser ensures that when looking for information on the Internet, what you get back is both safe and reliable.

Norton Coupons

Norton Coupons are an unexpected but welcome addition to its suite of features, adding value to all your online activities. The browser automatically detects and alerts you to available discounts on the sites you visit, blending savings with security. This feature is like having a savvy shopping companion that not only looks out for your safety but also helps you snag the best deals.

Take Control of Your Privacy with Norton Private Browser

Privacy has transitioned from a mere benefit to a fundamental user demand. The increasing sophistication of online threats underscores the need for robust privacy solutions that do more than just scratch the surface of security. Norton Private Browser rises to this challenge, embodying a comprehensive approach to privacy that safeguards users against the multifaceted risks of the Internet. It combines state-of-the-art technology with user-centric features to ensure that your personal data remains secure, offering peace of mind in an era where digital privacy is constantly under siege. This browser is not just a tool; it’s a fortress designed to protect the most valuable asset in the digital realm: your privacy.

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Encouraging users to take control of their online privacy, Norton Private Browser stands as a beacon of commitment to secure browsing. With its suite of privacy-enhancing features, it empowers users to navigate the web on their terms, free from the worries of data breaches or identity theft. Adopting Norton Private Browser means choosing a path where user privacy and security are not just promises but realities. In making this choice, users not only safeguard their own digital lives but also contribute to a broader movement towards a more private, secure Internet. Let the Norton Private Browser be your shield in the digital world, where your privacy is paramount, and your security is non-negotiable.