TikTok, the popular short video app, is launching a new way for content creators to earn money on the platform. If we recently reported on initiatives such as the TikTok Trivia contest or Creativity Program, aimed at encouraging the creation of longer videos on the social network, this week, the company has launched TikTok Series.
TikTok Series is a new program that allows content creators to make collections of videos that can be purchased. Each of the collections can hold up to 80 videos, with a maximum length of 20 minutes. The price of each collection will be set by the content creator, ranging from $1 to $190, and fans will be able to purchase them through the creators’ profiles or through links they insert in their videos.
For now, TikTok will not take any commissions on the money content creators earn from the program, although they will lose the portion associated with processing fees and app stores, which set their own commissions for in-app purchases. Although purchases must be made through the app, content creators will also have a program website at their disposal where they can publish videos and track their performance.
The monetization model of videos after payment barriers is very similar to other platforms such as OnlyFans or Patreon, whose content is generally exclusive to people who pay for it, being able to establish a series of ranks with different rewards. With Series, TikTok’s policies will remain the same, so sexual content, among others, will not be tolerated.
At the moment, TikTok Series is only available to content creators selected by the company. In the coming months, applications will be opened so that all interested creators can monetize their content in this way.
