Adobe has decided to rebrand its flagship subscription and accompanies it with a package of innovations that combine performance improvements, new AI-based workflows, and an unprecedented ecosystem of creative resources.
Under the name Creative Cloud Pro —(formerly the All Apps plan), the company promises to accelerate processes, expand inspiration, and put artificial intelligence at the service of its users’ creative control.
The launch, scheduled for June 17, marks a key step in Adobe’s strategy to unify its desktop, web, and mobile tools with the power of Firefly, its generative AI platform.
1. Creative Cloud Pro: the evolution of All Apps
The name change is not just marketing. Creative Cloud Pro maintains access to the classics like Photoshop, Illustrator, Premiere Pro, or Lightroom and incorporates all web and mobile applications (including Adobe Express) under a single license.
In addition, the subscription includes more than 30,000 fonts, unlimited libraries, 100 GB of cloud storage, and millions of royalty-free stock assets. Adobe confirms that current subscribers will automatically migrate their plan starting from the release date.
2. Performance at the service of productivity
One of the pillars of the new plan is speed and workflow optimizations. Among the most striking examples we have:
- Illustrator multiplies the speed of its most used effects by five.
- Photoshop refines the automatic selection of complex details —such as hair or clothing— with a single click.
- Premiere Pro debuts Media Intelligence, capable of sifting through terabytes of footage in seconds.
- Adobe Express simplifies the creation of viral clips tailored for social media.
These improvements are in addition to “hundreds of performance updates” that, according to Adobe, will be rolled out continuously over the coming months.
3. The Firefly Revolution: Integrated, Non-Intrusive AI
Adobe insists that artificial intelligence should empower the creator, not replace them. With that premise, it integrates a wide range of features based on Firefly into Creative Cloud Pro:
- Generative Fill (Photoshop), Generative Remove (Lightroom), and Generative Shape Fill (Illustrator), for unlimited use.
- Generative Extend (Premiere Pro), capable of extending scenes to 4K resolution from text or image.
- Firefly App: a standalone application that centralizes image, vector, video, and audio generation thanks to its new Image Model 4 and Video Model.
- Up to 4,000 monthly credits for high-quality “premium” video or audio processes.
Here the philosophy is clear: automate repetitive tasks so that the professional’s time can focus on the more valuable creative part.
4. Firefly Boards: the collaborative board
In public beta, Firefly Boards provides an AI-first space to align teams from the ideation phase. It is a whiteboard where it is possible to generate a moodboard with Firefly or with external models, refine concepts as a group, and seamlessly move on to the next stage of the project.
The tool aims to bridge the gap between brainstorming and production, something especially valuable in hybrid environments.
5. Open models and unlimited experimentation
Unlike other creative suites, Adobe opens the door to third-party AI models within the Firefly app itself. In the initial phase, users will be able to switch between Google Imagen 3, Veo 2, OpenAI, or Flux 1.1 Pro, in addition to the Firefly models trained by Adobe with commercial guarantees.
The goal is to offer different styles and capabilities without leaving the Adobe ecosystem.
6. Price and availability
Creative Cloud Pro will be sold in North America for $69.99 per month (annual billing) starting June 17. There will also be a rate designed for students and teachers around the world at a reduced price. Here is the pricing table:
As always, plan changes can be managed at any time from the Adobe account.
7. Beyond Software: Commitment to the Community
Adobe will accompany the launch with events, training, and new programs such as the Creative Apprenticeship and the Digital Academy, as well as benefits in LinkedIn Premium.
The company emphasizes that feedback from designers, photographers, and content creators will continue to be essential in defining the roadmap for its products.
In summary: what’s new in Creative Cloud Pro?
With Creative Cloud Pro, Adobe aims to provide a comprehensive solution where performance, responsible AI, and abundant creative resources converge.
The result is a platform designed for professionals and teams to focus on imagination without losing control over the process.
June will mark the beginning of this new stage; the challenge for creators will now be to explore how far they can take their ideas when technological barriers cease to be an obstacle.
