What is Patreon and how does it work?

Make money while making new, exclusive content for your fans with Patreon!

Patreon

Patreon is a crowdfunding platform that has become the backbone for many artists, and not without reason: the developers created an excellent way for creators to earn money with the help of fans and supporters. Many YouTubers, podcasters, and content creators have already made it the hub of their business, and we can truly say from experience that Patreon makes work a pleasure.

Are you a digital artist? A cosplayer? A startup musician?  A writer? Try using Patreon to build a following of subscribers who uplift and connect with your work. We’re here to give you a jump start on the crowdfunding process.

How to start a Patreon page!

Step 1: Create an Account

WebpagePWelcome to the Patreon website!

From here, you choose either the “Sign Up” or “Create on Patreon” link. They both lead to the same screen, where you’ll be asked to enter some basic information:

Info

Once that’s finished, you have a basic patron access!

Patreon

Here’s the thing: this account page allows you to connect with other creators and support their work, but it isn’t a creator page. If you’re looking to earn money for your projects, there are a few more steps. It begins with The Quiz, goes through profile creation, and ends when you submit your account for official review.

Ready for this? Let’s start at the beginning!

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Step 2: The Quiz

From your profile screen, select “Get Started” from underneath the “Become a Creator” tab.

Question 1You’re going to encounter a number of questions like the one above, so be ready! These entries can be changed later, but if you want to race ahead of the game, we’ll include a cheat sheet for what’s to come:

  • Name: the username that patrons see on your page. If you have a stage name or Instagram account, you may want to use that title instead. It will be more recognizable to fans.
  • What you’re creating: This is VERY IMPORTANT. Your Patreon is part of your brand, so make it clear what visitors can expect from your work. If that’s sculptures woven from palm fronds, let people know right off the bat.
  • Connect Social Media Accounts: have your applicable accounts ready, with passwords and usernames at hand. This shouldn’t take too long, it’s a basic sign-in connection.
  • What describes your account? You must pick one or two main genres. NOTE: “Other” is an option, so don’t be worried if your specific activity isn’t included on the list.
  • Is your account 18+? Be honest and consider the future: if you’re planning on adding NSFW content soon, avoid false advertising! Let the supporters know what to expect.

Once the quiz is finished, you can access your full profile!

Step 3: Stylin’ the profile

ProfilePWelcome to your new profile! At least, it’s the information and settings portion. It might look bland, but DON’T PANIC:

Here, you add all the details (profile pic, tiers, color scheme) that make a Patreon page look gorgeous. Though it may sound strange, we actually enjoyed this part the most.

Wrap up the final checklist on the “About” page: your profile photos, account description, etc. After that’s finished, you’re free to send the profile in for review (see Step 7). Aside from that, it’s all icing on the cake! The cherry on top! The ninth yard!

You get it, let’s move on.

Step 4: Tiers

The “About” section told visitors what your Patreon is, what it does, and what services it provides. The next sections help you interact with those guests! We’ll discuss the most important segment – tiers – in detail, then mention the others.

TiersTiers are a staple of Patreon accounts. The basic idea goes like this: for a certain amount of donation, your supporters get a particular reward.

What type of rewards, you ask? You can choose any number of things! The most popular example is exclusive content; Patreon allows you to withhold access to posts based on what crowdfunding tier patrons have achieved.

But aside from that, there are many other options, limited only by creativity: we’ve seen startup game designers include patrons as NPC characters. Some accounts send personalized messages and thank-you notes.

Patreon

Just remember: when making your tiers, consider what you’re comfortable with doing. If you offer a handmade Secret Hitler box set at just $5 and hundreds of subscribers take the deal, you may not be able to complete the order without difficulty!

Step 5: Goals, thanks, and payment tabs

Let’s quickly run through these:

  • Goals: help you plan ways to enhance your business when certain conditions are met. These are completely optional! However, planning to add new services may help you scale your business to new heights.
  • Thanks: make a small note to show your appreciation every time a new patron joins.
  • Payments: decide when patrons will be charged, either at the beginning of each month or monthly, upon the day they subscribed. They can contribute through PayPal or credit cards (Visa, Master Card, Discover, JCB, Diners Club, 3DS)

Goals and thanks can be set and changed at any time, payments are set to go out at the beginning of each month and can be left as the default. These are useful settings, but aren’t crucial.

Step 6: The content

So! Your profile information, settings, and design have been locked in and you’re ready to send it for review. If you want to skip Content, it’s okay to head to Step 7. Otherwise, we’d suggest making a few posts for your incoming fanbase to enjoy…

ProfileIf you click your profile in “Preview,” you’ll be taken to your very own Patreon page. Unfortunately, in the blog section, you’ll find nothing yet! Hit the “Make your first post” button and start adding some content.

You may ask: what’s the goal here?

Patreon creators almost always offer content. At the beginning, if you have nothing else, we recommend re-uploading posts from other sites. For example, take a few pictures from Instagram or tweets from Twitter so your Patreon won’t be starting at zero.

After that, you should try to upload exclusive posts that aren’t available on your regular social media accounts. This ensures that tiered subscribers have some cool, fun benefits for their help.

If you don’t have anything like that quite yet, no problem! Think ahead and start generating exclusive content for the future. With practice, your tiered posts will help develop the relationship between your account and your patrons.

Step 7: Send it In

Congratulations, you’re all set! You can now hit that ever-present “Submit for Review” button:

REVIEW

In a few minutes or days, you’ll have your answer! If you filled out the information accurately and the content on your page reflects what you showed, the process shouldn’t take long to reach approval. Well done!

Conclusion

Patreon can be a huge blessing to artists that are trying to escape from their day job and invest more time in doing what they love. For the patrons, it can be a wonderful connection to a creative project they value. Whether degree you decide to pursue either of these ends, we believe Patreon has a place for you and hope this article gives you the advice needed to start!

Can I realistically have a career as a YouTube content creator?

Making money on YouTube sounds like the dream, but can it be a reality?

YouTube money

We’ve all thought about doing it: Quitting your job and becoming YouTube sensation.

That’s exactly what Nick a.k.a. Sacred/SacredAlmighty decided when he was 16.

“I just remember watching old let’s play-style videos back in 2009 and thought ‘I could do this too,'” Nick said. “I was always fond of video games and ended up meeting friends real quick once I started.”

At the age of 22, Nick has about 150,000 subscribers on his main YouTube channel, and more than 22,000 followers on Twitch. His content is focused on gaming with a heavy concentration on Pokémon games.

SacredAlmighty

Although being a content creator wasn’t Nick’s first choice of career, he can’t imagine pursuing a different career at this point in his life.

“I’ve been doing this since I was 16 and I know everybody has a normal job, but I genuinely don’t see myself being happy working and doing anything else for right now, at least,” Nick said. “I used to always want to be a police officer growing up but lord knows where that road went.”

No guaranteed success

Nick does not have a job outside of being a content creator. He supports himself through the money he makes from YouTube and Twitch.

“Being able to pay bills and buy gifts with money is something that I didn’t expect to have in the first place,” Nick said. “I didn’t see YouTube or Twitch becoming a thing at 16, but here I am.”

Although Nick has found success in his career, he does stress the unlikelihood of becoming the next sensation.

“No matter how much money or time you put into this you’re not guaranteed to become the next PewDiePie or Markiplier,” Nick said. “You can’t quit your job and blow up; that’s not the case at all. There are so many other people that have put hours into this, more than me, and haven’t gotten a scrap of anything. I spent the past six to seven years doing this and I just now hit where I am, and there’s so much work to do. “

According to estimates in a Medium.com post, less than 1% of content creators can financially support themselves solely off their channel.

Learning how to make videos

Content Creator

Some channels with millions of subscribers have content teams who help out with production. However, most of them started as solo efforts. A great example would be JonTron.

The work that goes into building a channel includes audio recording, video editing, and even marketing. This makes just picking up becoming a content creator a bit difficult to do.

“There are so many things you can do in Sony Vegas or Adobe Premiere that you just can’t pick up immediately,” Nick said. “You have to sit down for hours and pay attention to frames, transitions, and making sure the video is presentable. Audio always has to universally be sound enough for every device that YouTube is on so everyone hears it correctly. ”

Adobe Premiere Pro Download now ►
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How much money can I make?

The actual money you can make is not quite as high as you might imagine. Your average content creator is making about $0.0042 per view. This money comes from advertisers. Let’s say you publish a video that gets about 50,000 views.  On average, you will only make maybe a few hundred dollars for that video.
Reaching 50,000 views per video is a nice goal, but it probably isn’t going to happen for your first few years on YouTube.
Even if you make a video that gets hundreds of thousands or even millions of views, that doesn’t necessarily mean your video will make thousands of dollars.

Abiding by YouTube

In order to become a partner on YouTube and monetize your channel, you need to abide by the company’s rules: 

Becoming advertiser-friendly is easier said than done.

Even if you are allowed to have ads on your videos, you aren’t really making a killing. If a viewer stops the video before a certain point or has ad block enabled, then the content creator makes nothing from advertisers.

“However many views the ads on your video get decides the pay,” Nick said. “Some people expect to quit their job, work towards monetization, and make big money but that’s not the case. There will be slow days and you’ll inconsistently make money. For some people, that’s the scary thing versus their normal $10 an hour job.”

Back in 2017, YouTube experienced what many have since dubbed, “The Adpocalypse.” During the Adpocalypse, several advertisers boycotted YouTube after their ads automatically played on a racist video. Afterward, YouTube began demonetizing videos that weren’t deemed advertiser-friendly. YouTube did release a video teaching how to remain advertiser-friendly, but many content creators are still having issues to this day:

 The problem is that many videos are being flagged without having any non-advertiser-friendly content. One person even commented on this video saying that their gardening videos were flagged.

Here’s where things get a bit hairy. Becoming advertiser-friendly might not be what your audience wants. When the first Adpocalypse hit, H3H3 Productions released a video talking about how their videos weren’t being monetized. The things that led to their videos being demonetized were types of humor that attract their millions of viewers. Removing the humor means losing those viewers.

In this comes the debate of what YouTube needs to do. Channels like H3H3 don’t have PG content. However, their content is not toxic/racist, so they should be allowed to have advertisers. Gaming content is similar. Playing a game from the Mortal Kombat franchise can attract viewers, but the amount of blood and gore can get your video demonetized.

What YouTube should be doing is monitoring videos for toxic/racist content, but allow YouTubers to exercise creative liberties based on things like content and comedy. Unfortunately, it doesn’t look like that change is coming soon.

Basically, if you aren’t planning on having PG content, then you need to explore other platforms to help earn money.

Partnering with Twitch

Twitch

Because YouTube pay is both sporadic and unreliable, many content creators also stream on Twitch for some added income.

Twitch partners can make money from sponsors, fan donations, paid subscribers, and ad revenue. A Twitch subscription costs $5 per month, but Twitch takes 50% off the top.

Those numbers may still sound better than YouTube. You may be thinking, “Why don’t I just become a Twitch partner and forget YouTube altogether?” Well, that’s not the best idea. For many content creators, YouTube is their biggest platform where they have their biggest audience. Even Pewdiepie who has nearly 100 million subscribers on YouTube has only about a million on Twitch.

If you have a YouTube channel, but you want to gain additional revenue on Twitch, plugging your Twitch stream on YouTube is your best bet.

How long can I realistically do this?

Old people using a phone

YouTube is a young platform that has already undergone so many changes. The website launched 14 years ago. In that time it went from being a place to share “fail” videos, to the supporter of full-time careers.

Some may think that being a YouTube content creator isn’t a viable option for later in life, but that’s not necessarily the case. As YouTube grows older, so does its audience. In fact, a July 2016 statistic shows that the average YouTube viewer is an adult with kids. 

“I always think about when is it my time to gracefully bow out, or maybe that won’t be the case and I become some huge, rich YouTuber,” Nick said. “Maybe I can hire someone that can manage full time, hire some editors, or whatever. It just depends on the decisions I make now that set me up for that point in time.”

So should I do it?

Sacred Kingdom Hearts 3

If you are going to start, start young. It is much easier to put in the time and effort when you are still in high school and you don’t have adult bills to pay. Starting when you’re older means that you need to do this along with a fulltime job that pays the bills.

“If you’re looking to get rich and spend money then just don’t bother,” Nick said. “This is a creative space, an escape for some, and overall a place where everyone is trying to be the next big thing. If you’re gonna come here, prepare for trial and error and accept that you might not get really big, but have fun while you’re doing this.