Yakuza is a successful franchise, but Sega didn’t want to make even the first one

Yakuza is a massively successful series, but Sega didn’t have much faith that it could be a success, even though it’s now evident that it would be.

It’s easy to see success once it has happened. When it’s already clear what was best, everyone knows what the right decision was. That’s why making decisions is so complex, but also why it’s important to stand up for what you believe is right. Knowing what will work or not is complex, and the struggle between egos and beliefs is important. Something that a great video game author, Toshihiro Nagoshi, has shown us this week.

In an interview with Weekly Ochiai, Toshihiro Nagoshi’s former creative chief has explained the situation he encountered when making the first game in the Yakuza franchise. Because even though it is now a successful series worldwide, there was a time when SEGA didn’t see it that way.

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The reason Nagoshi argues is that, at the beginning of the 2000s, Sega was looking to make games that appealed to the masses. Games that could sell worldwide, to everyone. The problem is that, as Nagoshi rightly says, the games proposed at that time were systematically watered down by how the producers approached the development according to what the executives dictated. Making many of those games lack any interest upon release.

That’s why, when they proposed Yakuza, they completely rejected the proposal. The reason is that, being a game focused on the yakuza, they didn’t see what could be the interest for the international audience. Also, since it wouldn’t be a game that children could play, and it wouldn’t be targeted at women either, Sega had no interest in making it.

Finally, after presenting the proposal three times, Sega approved Nagoshi’s project. Something that also managed to demonstrate that the ideas they had at Sega were completely wrong. It is a franchise whose latest installment, Like A Dragon: Infinite Wealth, has sold one million copies in its first week. Being a critical and public success that spans 20 years and 23 installments, they also showed that they were wrong at Sega: the Yakuza audience in Japan has historically been mainly female and has had a great impact in the West.

Nagoshi left Sega last October 2021 to create his own company, Nagoshi Studio, with funding from NetEase. Although they are still working on their first video game, it is quite evident that, given the success of Yakuza and the interesting nature of their other games, such as the underrated Binary Domain, Nagoshi Studio will offer us a game that will make executives nervous.

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That time when Sega decided to reject ‘Yakuza’ convinced that it wouldn’t sell

Nineteen years have passed, with 9 main games and a good handful of spinoffs and variants. Together, they have sold over 21 million units. However, as we have now learned, initially they were on the verge of canceling it before it even had a chance.

On December 8, 2005, a game by Sega was released in Japan, destined for greatness. However, at that time, they had no idea of what was about to be unleashed: 19 years have passed, 9 main games, and a good number of spinoffs and variations. And among all of them, they have sold over 21 million units. However, as we now know, initially, they were on the verge of canceling it before even having a chance.

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Brawling in Dotonbori

Apparently, Sega didn’t have confidence in ‘Yakuza’ (or, as it’s called now, ‘Like a dragon’). The problem? Of course, the adult theme, which prevented children from playing it and therefore was immediately rejected. It’s important to note that at that time Japanese games had stopped dominating the world and the studio wanted titles that would appeal to the widest possible audience, that could be sold at any time and to anyone.

And that wasn’t ‘Yakuza‘. Think about it for a moment: it is a game that is inherently Japanese and not intended at all for audiences from other countries, it was not intended for women or children, and it certainly didn’t come cheap: approving it was commercial suicide. In the end, it was a relative hit in Japan and sold over a million copies on PS2. Now it’s its own empire.

However, Toshihiro Nagoshi needed to present the game three times to Sega to obtain their approval, and he was forced to emphasize that this is not a story of violence between yakuza, but rather that of a poor man trying to live day by day. A piece of advice: if you ever go to Dotonbori, try at least not to hit anyone. It’s not as easy as you think after a few hours of playing.

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The best HBO series of 2022 confirms second season

The best HBO series of 2022 confirms a second season, giving us a new opportunity to discover this great yakuza series.

There was a time when it seemed like only HBO made prestigious series. That time has passed. Today, more or less everyone has quality series, treating television as more than just entertainment. It’s not a rare bird. But that doesn’t mean HBO is no longer the benchmark for many people. And with good reason. For example, the first season of Tokyo Vice.

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That’s why the premiere of the trailer for the second season of Tokyo Vice is great news. It makes us eager to continue watching Adelstein’s story unfold as he tries to unravel the relationships of the underworld. Hopefully, without getting killed along the way.

If you haven’t seen Tokyo Vice, don’t worry. It’s a series that has gone under the radar for many people, despite being a true gem. Released in April 2022 on HBO Max, it’s a series that follows a reporter named Jake Adelstein, who works for the Yomiuri Shimbun, one of Japan’s largest newspapers, covering crime cases, especially those related to the yakuza. When his work becomes too intertwined with the activities of Tadamasa Goto, a Yakuza boss, Adelstein will start digging deeper and deeper to try to get out of the hole he’s gotten himself into.

Probably the most interesting thing about the series, in addition to its spectacular cinematography that presents us with a beautiful image of Tokyo, is that all of this is based on real events. Jake Adelstein is a real reporter who wrote a book about his experience as a journalist at the Yomiuri Shimbun covering the yakuza. That book is called Tokyo Vice and this series adapts the book. Something that makes certain moments of the story even more impactful, as it makes us aware that they actually happened.

If you are not familiar with the series and it has caught your attention, you still have time to catch up. The first season consists of 10 episodes, directed by Michael Mann, and the second season will premiere on February 8th. More than enough time to catch up and enjoy this fabulous story of journalism and yakuza worthy of the best HBO.

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SEGA reveals all the details about the new installment of Yakuza

SEGA reveals all the details about the new Yakuza installment, emphasizing all the changes in combat to make it more dynamic

Barely has the latest Yakuza installment come out, and we’re already anticipating the next one. That’s the pace Sega has decided to maintain with their flagship franchise. And it’s alright. While their games are indeed vast and full of possibilities, Like a Dragon Gaiden: The Man Who Erased His Name was an excellent game, much more contained than usual. It served as an excellent prologue for the next numbered installment in the franchise. Even though, as fans already know, in the West, we won’t be able to find the 8 unless we pay very close attention to the cover.

Precisely because we’re close to the launch, Sega has revealed a lot of new information about everything that’s coming in Like a Dragon: Infinite Wealth. Especially, details related to the combat system.

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Perhaps the most striking aspect is that, although the game remains an RPG, our characters can now move during their turn. By doing this, we can team up with other characters to perform combos or approach objects in the environment to use them as weapons. Additionally, thanks to this feature, some attacks have an area of effect that we can use to our advantage to attack multiple enemies at once, although our enemies can also exploit it against us. This aspect also applies to environmental elements and other enemies.

Another element they’ve added, addressing a classic issue in RPGs, is the ability to skip battles against weaker enemies. At the cost of earning less experience, we can automatically defeat groups of enemies much weaker than us and continue our game as if nothing happened.

In addition to that, they’ve also showcased a new glimpse of the game’s new classes. With each character being able to have an exclusive class, and with six new classes added to the game, three of which are locked initially, it seems there will be even more possibilities to customize our playstyle than in the first game. This is something to appreciate, especially since the studio has confirmed that this will be the longest game in the franchise to date.

Like a Dragon: Infinite Wealth will be released on PlayStation 5, PlayStation 4, Xbox Series X, Xbox Series S, Xbox One, and PC on January 26, 2024. And if you can’t wait until then, the spinoff Like a Dragon Gaiden: The Man Who Erased His Name, which was recently promoted with a wrestling combat theme, is already available for purchase.

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SEGA collaborates with AEW to promote Like A Dragon Gaiden in a very unique way

SEGA has announced that it is going to collaborate with AEW to promote Like A Dragon Gaiden in a way that very few people have seen coming.

Marketing is challenging. It requires knowing how to find the right timing, reach the target audience, and build a consistent presence without becoming overwhelming. We don’t want the target audience to be unaware that the game has been released, but we also don’t want the audience that won’t definitely buy it to get burnt out by exposure. That’s why there are always very original methods to reach the audience, sometimes ones that the target audience can’t even imagine. This is the latest idea from Sega to promote Yakuza.

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Sega has announced a collaboration with AEW, the wrestling federation. This means that next Wednesday, November 15th, there will be a street fight on AEW Dynamite that they’ve dubbed the “Like a Dragon Street Fight.” It’s a no-disqualification match where all kinds of objects can be used in and around the ring, in honor of the new spin-off from the Yakuza series, the masterful Like a Dragon Gaiden: The Man Who Erased His Name.

In this match, two teams will participate, facing off to overcome each other in a long-standing feud that has been going on for several months. On one side, there will be Chris Jericho, Kenny Omega, Kota Ibushi, and Paul Wight, while on the other side will be Don Callis’s family, consisting of Konosuke Takeshita and three other members yet to be announced.

While there is still no footage of the match for obvious reasons, there is a teaser trailer for the event that blends both game footage and elements from the feud between these AEW groups. Although we don’t know the specifics of the match, based on their past actions, at the very least, the ring will feature game advertising, and the game’s imagery will be present on all program graphics. Additionally, Kenny Omega is known for his affinity for costumes, so it wouldn’t be surprising to see him enter dressed as a Yakuza character.

Like a Dragon Gaiden: The Man Who Erased His Name is available for PlayStation 4, PlayStation 5, Xbox One, Xbox Series S, Xbox Series X and PC.

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