SEGA collaborates with AEW to promote Like A Dragon Gaiden in a very unique way

SEGA has announced that it is going to collaborate with AEW to promote Like A Dragon Gaiden in a way that very few people have seen coming.

Marketing is challenging. It requires knowing how to find the right timing, reach the target audience, and build a consistent presence without becoming overwhelming. We don’t want the target audience to be unaware that the game has been released, but we also don’t want the audience that won’t definitely buy it to get burnt out by exposure. That’s why there are always very original methods to reach the audience, sometimes ones that the target audience can’t even imagine. This is the latest idea from Sega to promote Yakuza.

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Sega has announced a collaboration with AEW, the wrestling federation. This means that next Wednesday, November 15th, there will be a street fight on AEW Dynamite that they’ve dubbed the “Like a Dragon Street Fight.” It’s a no-disqualification match where all kinds of objects can be used in and around the ring, in honor of the new spin-off from the Yakuza series, the masterful Like a Dragon Gaiden: The Man Who Erased His Name.

In this match, two teams will participate, facing off to overcome each other in a long-standing feud that has been going on for several months. On one side, there will be Chris Jericho, Kenny Omega, Kota Ibushi, and Paul Wight, while on the other side will be Don Callis’s family, consisting of Konosuke Takeshita and three other members yet to be announced.

While there is still no footage of the match for obvious reasons, there is a teaser trailer for the event that blends both game footage and elements from the feud between these AEW groups. Although we don’t know the specifics of the match, based on their past actions, at the very least, the ring will feature game advertising, and the game’s imagery will be present on all program graphics. Additionally, Kenny Omega is known for his affinity for costumes, so it wouldn’t be surprising to see him enter dressed as a Yakuza character.

Like a Dragon Gaiden: The Man Who Erased His Name is available for PlayStation 4, PlayStation 5, Xbox One, Xbox Series S, Xbox Series X and PC.

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Get Ready to Pin Down the Basics: Your Complete Starter’s Guide to Wrestling

The world of wrestling can seem intimidating from the outside, but don’t worry: we explain everything you need to know to get started.

Wrestling is more alive than ever. Thanks to the internet, smaller federations, and consistent growth over the years, this blend of sport and theater has established itself as a legitimate form of entertainment in popular culture. However, like many forms of popular culture, it can be challenging to know where to start when it comes to watching wrestling. That’s what we’re going to clarify here. We’ll explore the main federations, what sets them apart, where you can watch their content, and who their top stars are. The rest is diving headfirst and catching up because it’s all about diving headfirst and filling in the gaps gradually.

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WWE

If we have to talk about wrestling, it is essential to start with WWE. The company led by Vince McMahon is one of the oldest and most well-known in the world, having established in the minds of many what wrestling is. Not for nothing, legends like Hulk Hogan, The Rock, and John Cena emerged from here. Based in the USA, with strong ties to Saudi Arabia, it has an international roster but a distinct style: prioritizing spectacle over sport and catering to a family-friendly audience.

Currently, their top star is Roman Reigns, who holds the company’s highest title: the Undisputed Universal Champion. He is also part of The Bloodline storyline, still unfolding, and considered one of the greatest stories ever told in WWE.

Apart from Roman Reigns, other prominent current names in WWE include Gunther, the current Intercontinental Champion, and Asuka, the Raw Women’s Champion. While there are other big names in WWE like AJ Styles and Seth Rollins, it is these three, along with some of their female wrestlers such as Bianca Belair or Iyo Sky, and the Raw Tag Team Champions Kevin Owens & Sami Zayn, who continue to showcase the best of WWE: a perfect blend of well-developed personal conflicts and excellent wrestling.

AEW

Being a young federation doesn’t mean it can’t compete in wrestling, as demonstrated by AEW. Founded and led by Tony Khan, AEW was established on January 1, 2019, and aims to be the opposite of WWE. While McMahon’s company prioritizes entertainment over wrestling, Tony Khan’s company puts wrestling above entertainment. This doesn’t mean there are no stories and promos; they do exist and are very good, but they are developed less through conversations and more through what happens in the ring.

It’s difficult to define who is currently at the top in AEW, but it’s not unreasonable to say that it’s MJF. Real name Maxwell Jacob Friedman, he is a technical prodigy with astonishing acting skills. At just 27 years old, he has become the AEW World Champion in a federation known for having some of the best wrestlers in the world. It’s no wonder his iconic phrase is “I’m better than you, and you know it.”

In any case, AEW is the federation where wrestling is the most important aspect. Here, you can find a mix of professional wrestling, classic wrestling, indie wrestling, and puroresu, with some of the best wrestlers in the world calling AEW their home. Jon Moxley, Bryan Danielson, Kenny Omega, The Young Bucks, and Chris Jericho are among the names regularly competing here. Additionally, with talent-sharing agreements with AAA and NJPW, and a constant focus on providing opportunities for young talent, AEW showcases numerous other great wrestlers on their shows, such as Adam Page, Jay White, El Hijo del Vikingo, and Katsuyori Shibata. This solidifies AEW as the current home of wrestling.

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AAA

We can call it wrestling, we can call it lucha libre, and it may seem like we’re talking about the same thing, but not exactly: lucha libre has its own identity, and that is well known in AAA. Lucha Libre AAA Worldwide, also known as Caravana Tres Veces Estelar, is led by Marisela Peña Herrada and is characterized as, if not the most important, certainly the most well-known wrestling federation in Mexico. With a history dating back to 1992 and business relationships with numerous international companies, AAA is the home in Mexico for most wrestlers with international aspirations.

If someone stands out in AAA, it’s El Hijo del Vikingo. Trained by King Vikingo, he won the AAA Mega Championship on December 4, 2021, and has successfully defended it since then on seven occasions against some of the best wrestlers in Mexico. Furthermore, his recent appearances in the United States, particularly in AEW, where he competed against Kenny Omega, the former AAA Mega Champion, and other wrestlers, have only elevated his status as a superstar.

AAA indeed has multiple stars of importance beyond El Hijo del Vikingo, and one who has shined the most in the past year is Fénix. By unifying the AAA World Heavyweight Championship and the Latin American Championship, he became the first Triple Crown Champion in the company’s history. Other wrestlers such as El Cuatrero, Dralístico, and Bandido are also prominent names who have excelled in the federation, showcasing the immense talent and deep-rooted love for a purely Mexican wrestling style within AAA.

NJPW

In Japan, where they have puroresu (professional wrestling), the largest promotion is called NJPW (New Japan Pro-Wrestling). With a style they define as Strong Style, characterized by open-handed strikes, elbows, and more realistic-looking moves influenced by MMA, NJPW offers a much more technical and realistic approach compared to the more fantastical and acrobatic world of lucha libre. It’s no coincidence that the company was founded by Antonio Inoki, a man who popularized wrestling and MMA in Japan. Currently, NJPW is led by Takami Ohbari, who has expanded the company’s international relations, particularly with AEW and AAA, albeit to a lesser extent with WWE.

Choosing a single name as the main face of NJPW is literally impossible. At the very least, we would have to highlight Sanada, Will Ospreay, and Kazuchika Okada, also known as The Rainmaker, as the three pillars on which the company stands. These three men belong to three different factions, each with a distinct style, but they share one thing in common: all three could be considered the best professional wrestler in the world, and it would be difficult to argue against it.

Indeed, NJPW thrives on the battles between factions, which sets it apart from other promotions. CHAOS, Bullet Club, United Kingdom, Los Ingobernables de Japon, Just 5 Guys, House of Torture, and now even the Blackpool Combat Club, previously only present in AEW, are constantly in conflict. There are constant betrayals, wars between groups, and internal power struggles within the factions. Unlike other promotions where the focus is often on individual members, in NJPW, the destiny of the group and the subgroups within them are of utmost importance. This unique emphasis on faction dynamics gives NJPW a distinct identity within the world of professional wrestling.

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Stardom

Stardom has undoubtedly proven that wrestling is not just for men. While AEW and WWE have a solid roster of female wrestlers, only Stardom has provided them with a platform where they can shine just as brightly as their male counterparts. World Wonder Ring Stardom, founded and directed by Rossy Ogawa, is a women’s-only puroresu promotion. As a sister promotion to NJPW, it embraces a similarly hard-hitting style of wrestling and incorporates group-based storytelling. However, unlike NJPW, the spotlight here is solely on the women.

Currently, the reigning queen of Stardom is undoubtedly Tam Nakano. Holding both the World of Stardom Championship and the Wonder of Stardom Championship, the leader of the Cosmic Angels exhibits a visually stunning and surprisingly hard-hitting style. She seamlessly combines classic wrestling techniques with her own technical prowess, making her a particularly skilled wrestler whose matches are enjoyed for the grace and subtlety of her movements.

Apart from Tam Nakano, Stardom can proudly boast of having some of the best female wrestlers in its roster. Names like Giulia, Mina Shirakawa, Natsupoi, Kairi, and Mayu Iwatani easily stand among the top wrestlers today, regardless of gender. This makes Stardom a promotion that is truly worth following. Not only does it provide excellent women’s wrestling, which unfortunately remains relatively rare even in 2023, but it also delivers outstanding wrestling overall. Stardom sets a high standard for the quality of its matches and showcases the incredible talent and skill of its wrestlers.

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Think you could run WWE? Fire Promoter lets you try

Fire Promoter brings an immersive new aspect to this top-notch wrestling game.

For the last several years, wrestling fans have been baffled by Vince McMahon’s booking decisions for the WWE. From dropping storylines for no discernible reason, to burying fan favorites, and giving mega pushes to unpopular superstars, many fans wonder just what goes on inside the eccentric billionaire’s head.

Those who truly think they could run a promotion better will be pleased to know that Fire Pro Wrestling World’s Fire Promoter DLC has finally been released. Fire Promoter has been hyped up by fans to be the natural successor to the acclaimed GM Mode from the old Smackdown vs Raw games. After numerous delays, Fire Promoter is here at last. Fortunately, it lives up to the hype. But how does it work?

What is Fire Promoter?

Fire Promoter Fire Pro Wrestling World

Fire Promoter has players taking control of a brand new wrestling promotion with the goal of becoming the most popular brand in the world. The mode is not a sandbox storytelling device like WWE2K’s Universe mode, but rather a game where the player competes against rival AI promotions to build the most successful wrestling business.

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Fire Promoter includes a few dozen fictional promotions and hundreds of fictional wrestlers to play with, though these can be substituted with real wrestlers and promotions through Fire Pro’s built-in community creations system. For example, in my playthrough, I chose to play as AEW going up against WWE, NJPW, TNA, CMLL, AAA, Progress, and Ring of Honor. For each promotion, you set the number of wrestlers and free agents, as well as their style. WWE’s flashy and aggressive style fits the “Showman” style for example, while NJPW’s focus on technical in-ring action suits the “Strong” style. Choosing a style for your promotion is important as it determines which wrestlers want to work with you and which promotions will seek you out for partnerships.

Initially, you start with only six wrestlers, though you can enter a cheat code to start with as many as you’d like (hold L1 + L2 while choosing your difficulty and the number of wrestlers). The amount of money you start with depends on the difficulty you choose as well. Rival promotions, especially top ones, start with significantly more money than you do to show that they’re already established. Once you’ve set up your difficulty options and starting roster, you’re ready to go!

Building your roster

Fire Promoter fire pro wrestling world

The roster-building aspect of Fire Promoter is one of the most dynamic and fun parts of the mode. You can view which wrestler is in which promotion, as well as which free agents exist in each territory (America, Japan, Latin America, and Europe).

To build up your army of talent, you have two main options. First, you can pay scouts to search for undiscovered talent in each territory. You have multiple scouts at your disposal, each one specializing in a certain territory and style of wrestling. If your scout successfully discovers a wrestler they will appear as a free agent in their respective territory. These discovered free agents are eager to be signed, so be sure to pick them up quickly before another promotion snatches them up.

The second option you have is offering contracts to wrestlers directly, whether they be free agents or talent at competing promotions. Whether or not the wrestler actually accepts is dependent on a number of factors. Obviously, the amount of money involved is a big factor, and lowballing their signing bonus hardly ever works for anyone bigger than a mid-card talent. Additionally, the talent is more likely to sign with you if their wrestling style matches your promotion.

Lastly, wrestlers who are already signed to competing promotions have trust levels. If their trust level is high, then they are less likely to leave and sign with you (no matter how much money I offered, the Undertaker refused to leave Vince’s side). Signing wrestlers from other promotions will anger them, causing them to be less likely to want to work with you for crossover events.

Once you actually have your wrestlers, it’s up to you to keep them happy. Wrestlers have different popularity levels in different territories, and they can win over the crowd by winning often, gaining titles, and putting on high-quality matches. As wrestlers get more popular, they will often demand more money or bigger pushes, and it’s your decision as to whether they’re worth the hassle (Bray Wyatt is a huge money-guzzling primadonna in my game, but he’s so popular that I’m forced to oblige).

On the flipside, wrestlers who are fed up with low wages or lower-card matches will sometimes storm into your office demanding change. If they get pissed enough they’ll leave for the free agency. Additionally, there are random events that can affect a wrestler’s reputation. For example, in my game Kurt Angle was involved in a hit and run, causing him to be fired by WWE and allowing me to scoop him up.

Keeping talent happy and booking them right will make sure they stay with you. Be sure to put on good matches to keep them popular, in addition to enhancing your roster with hot free agents.

Here comes the money!

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Much like in life, in Fire Promoter you need to spend money to make money. For the first few months, your promotion will almost certainly lose money until you build some momentum. Fortunately, you have many other sources of revenue besides ticket sales. You can produce various kinds of merchandise to sell, which provides a nice supplementary income. Be careful about when you produce merchandise and how much of it you make, however. Merchandise sales really pick up after huge events, so if an event goes poorly or you accidentally manufacture too much merch, it’ll sit on the shelves, costing you a ton of money. At the beginning of my game, I manufactured small amounts of T-shirts and towels for my events, the profits of which definitely saved me from going under before I gained momentum.

As your promotion becomes bigger, you’ll have the opportunity to sign deals with sponsors and broadcasters, both of which rake in tons of cash. Sponsors will give you money to plaster their logo all over your ring. More lucrative sponsors often come with stipulations that you must follow. For example, one of my biggest sponsors was a pharmaceutical company. They doled out the cash on the condition that I never set up hardcore matches or deathmatches. Sponsors can also offer small benefits, such as a clothing company reducing the cost of producing T-shirts or an energy drink company making your wrestlers heal from injuries faster.

Getting broadcast deals can make or break your promotion. Starting from local television all the way to international broadcasts, these deals will bring in a ton of money and exposure to your promotion. The flipside is that you must cater to their often picky demands, such as having every single event of yours get above an 80% rating.

Putting on a show

Fire Pro Wrestling Match Card

The most important part of any wrestling promotion, obviously, is putting on a show. Successful events in Fire Promoter are determined by the amount of money they bring in and how well they go over with fans (displayed with a percentage).

To pull off an event you must carefully arrange the card, from the main event all the way to the lower card. Put your most popular wrestlers in the main event, switching them up every month or so for some variety. By taking a rising mid-card wrestler and putting in the main event, you can make him go over by putting on a good match. It also helps to put title matches in the main event, as they bring in more spectators. There are a variety of match types to choose from, including tag matches, 6 and 8 man tag matches, cage matches, various deathmatches, and MMA fights.

When running through the event, you can choose to play a match (either by taking control over a wrestler or watching the AI fight it out) or sim a match altogether. Note that you cannot outright choose who wins the match, so if you’re really banking on a specific wrestler to win a match, be sure to play as them and whoop the AI’s butt. To ensure highly rated matches, try to keep the fight as even as possible to keep things exciting. Longer matches tend to do better, so pace out the match and have things gradually escalate. Take down your opponent with a finisher for extra style points.

You can approach other promotions for crossover tournaments (they can also approach you). In these tournaments, each promotion is forced to put at least one of their title belts on the line. For these events, you want your wrestlers to look good, not theirs. Instead of focusing on good matches, feel free to lay the smackdown on the AI’s candy ass and steal their titles away. Having more titles increases the prestige and popularity of your promotion, so these crossover tournaments are very important. If an AI takes one of your titles away, loan wrestlers to their promotion or attempt to put on more crossover tournaments with them to get it back.

Outside of the ring, you must keep track of other factors in setting up your event. To make your promotion look popular and successful, you must fill out the venue whenever possible, so it’s better to get a full house in a small arena than an emptier crowd in a larger arena. The amount of people who attend your event depends on the match card, the ticket price, and the advertising. Lower ticket prices mean more people, but obviously lower profits. By taking advantage of popular talent and well-built match cards you can get away with higher ticket prices. Additionally, advertising makes a huge difference in attendance. Filming TV commercials or starting social media campaigns bring in huge crowds but also burn a hole in your wallet, so balancing venue, advertising, and ticket pricing is key.

Fire Promoter is an extensive mode that rounds out the already excellent gameplay of Fire Pro Wrestling World. It could use some polish; crashes happen, so save frequently. Also, the mode explains itself poorly, so hopefully this article clears things up. Other than that, it is certainly worth the $20, and with additional features and tweaking, may end up being the best wrestling sim mode ever.