Tag: wrestling

Wrestling may not be real, but this Netflix reality show shows you that WWE is more authentic than you think

Many people criticize professional wrestling, even going so far as to mock it, claiming that it is not real. That it is childish and stupid entertainment because the violence is choreographed and treated as if it were real. Which is a rather strange criticism when you think about it carefully. No one claims that film or theater are not valid forms of art or entertainment because there are actors playing a role, that ballet or any kind of dance performance is less real because the dance is choreographed and not spontaneous. But that doesn’t happen with wrestling.

Many people criticize professional wrestling, even going so far as to mock it, claiming that it is not real. That it is childish and stupid entertainment because the violence is choreographed and treated as if it were real. This is quite a strange criticism when you think about it. No one claims that film or theater are not valid forms of art or entertainment because there are actors playing a role, or that ballet or any kind of dance performance is less real because the dance is choreographed and not spontaneous. But that doesn’t happen with wrestling.

Wrestling is held to a standard of reality that we do not demand from the rest of fiction. Even before we were sold things that are fiction as reality, like reality shows, which are just as scripted or more than professional wrestling. But behind every wrestling event, there is a lot of very hard work, and a Netflix documentary has wanted to show us that.

A world much tougher than it seems

WWE: Incredible is a documentary series that delves into the inner workings of the world’s largest professional wrestling company, WWE, to uncover all its intricacies. Without restrictions. And it does so in a way that feels new and refreshing to the audience, treating it as if it were any other business. Analyzing all the different aspects of it, dealing with everyone involved in making each event and each match a resounding success.

The first season, which premiered on July 29, 2025, was a great success for both WWE and Netflix. And consisting of five episodes, it did a good job of explaining the ins and outs of the company.

In the first episode, New Era, they unraveled how the preparations for WWE RAW were made to premiere on Netflix from a technical and operational standpoint. In the second, Push, they focused on how one of the biggest events of the year, Royal Rumble, is scripted from inside the writing room. In the third, Worth the Wait, three injured wrestlers discuss their experiences with injuries, recovery, and how they feel about returning to the ring. In the fourth, Heel Turn, it explains how the controversial and not very successful heel turn —in wrestling jargon, turning evil— of John Cena happened. And the fifth and final one is a behind-the-scenes look at the big event of the year, Wrestlemania 41, where John Cena snatched the company’s championship from Cody Rhodes.

All of this was met with tremendous success and curiosity from the public, eager to learn more about a show they enjoy and adore. It was also met with no small amount of criticism from within the wrestling world, as well as from certain particularly purist sectors within it, who claimed that this was the final nail in the coffin of kayfabe.

But what is kayfabe? Kayfabe is the concept of treating everything that happens inside and outside the ring as real. If two wrestlers hate each other, kayfabe dictates that fans should not see them having a beer together. And for the same reason, exposing that everything is scripted and decided in advance, at least in the vast majority of cases, goes against the classic idea of kayfabe. Maintaining that illusion, which everyone knows is not true, that what happens inside the ring is strictly and necessarily real.

Of course, many people believe that kayfabe, in modern times, should be strictly adhered to in the same way as in any other artistic or cultural field. Not breaking the fourth wall and maintaining consistency within the fictional events of the product. Something that, as WWE: Incredible shows, they agree on in WWE.

The second season, for its part, promises to give us an even deeper look behind the scenes. What happens when creatives want to deliver a big surprise, even within the company. How parenthood fits in with being one of the company’s big stars. In addition to some other stories like what happens when a career is cut short, or how a new one is managed, in a second season that promises to continue developing that hidden side of WWE.

Hidden not because no one knows it, but because it happens behind the scenes. And if you want to know more, the second season of WWE: Incredible is now available on Netflix.

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WWE ends its first year on Netflix with historic numbers for wrestling

WWE has demonstrated its influence in the world of digital entertainment by launching Monday Night Raw on Netflix just over a year ago. Since its debut on the platform, the iconic show has generated impressive figures that highlight subscribers’ interest in wrestling content. In 2025, it was reported that Netflix users watched over 525 million hours of WWE-related material, a compelling testament to the franchise’s appeal. Spectacular numbers for WWE Particularly, Monday Night Raw has been a major draw, accumulating a remarkable total of […]

The WWE has demonstrated its influence in the world of digital entertainment by launching Monday Night Raw on Netflix just over a year ago. Since its debut on the platform, the iconic show has generated impressive figures that highlight subscribers’ interest in wrestling content. In 2025, it was reported that Netflix users watched over 525 million hours of WWE-related material, a compelling testament to the franchise’s appeal.

Spectacular Numbers for WWE

Particularly, Monday Night Raw has been a major draw, accumulating a remarkable total of 340 million views on the streaming service. These figures not only highlight the popularity of the show but also the successful synergy between WWE and streaming platforms like Netflix, which have allowed fans to access exclusive wrestling content in a more accessible way.

The implications of these numbers are significant for WWE, as they reinforce its position as a major player in the realm of digital entertainment, while also showing the growing interest of consumers in this type of content. With the expansion of its library to streaming platforms, WWE continues to innovate in ways to capture the attention of younger and more diverse audiences.

While consumption data is positive, it is rumored that WWE is exploring new forms of content that could go beyond traditional wrestling. This could include original series projects and documentaries that delve into the cultural phenomenon that is wrestling. However, no concrete details have been announced yet.

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The new movie starring The Rock receives a 15-minute standing ovation at the Venice Film Festival, positioning itself as a strong favorite for the Oscars

Film festivals are considered essential barometers for identifying movies with the potential to be nominated for the Oscars. In this context, the Venice Film Festival has become a crucial stage, and this year, the film The Smashing Machine has captured the attention of critics and specialized media as one of the top favorites for the Academy of Motion Picture Arts and Sciences. A film about an MMA fighter with many emotions to unravel Directed by Benny Safdie, The Smashing Machine tells the story of MMA fighter Mark Kerr, a tale that has strongly resonated with the audience

Film festivals are considered essential barometers for identifying movies with the potential to be nominated for the Oscars. In this context, the Venice Film Festival has become a crucial stage, and this year, the film The Smashing Machine has captured the attention of critics and specialized media as one of the top favorites for the Academy of Motion Picture Arts and Sciences.

A movie about an MMA fighter with many emotions to unravel

Directed by Benny Safdie, The Smashing Machine tells the story of MMA fighter Mark Kerr, a tale that has resonated strongly with the audience. Starring Dwayne Johnson, who steps away from his usual blockbuster roles, this independent production from A24 has been received with enthusiasm. After its screening in Venice, the film received an impressive 15 minutes of standing ovation, a key indicator of the emotional connection it has generated, making it the highest-rated film at the festival this year.

Emily Blunt’s participation, who has already been nominated for an Oscar for her role in Oppenheimer, also adds an additional appeal. Her role as Dawn Staples, Kerr’s wife, could influence the media attention the film receives. Alejandro G. Calvo, a critic from SensaCine, describes the movie as “very powerful, very good,” solidifying its status as one of the strongest contenders for the Academy Awards.

The story of The Smashing Machine and its dramatic approach represents a significant shift in Dwayne Johnson’s career, who has mostly been associated with high-budget productions. This unique proposal is expected to attract not only action movie fans but also those interested in deeper and more emotional narratives. In Spain, fans will be able to enjoy The Smashing Machine in theaters starting October 3.

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Samoa Joe, actor and wrestler, has opinions about Battlefield 6: "Is it really that good or was the bar so low that I'm just grateful?"

La beta abierta de Battlefield 6 concluyó su primer fin de semana, recibiendo en su mayoría comentarios positivos de los jugadores. Sin embargo, también surgieron preocupaciones sobre características como la falta de un navegador de servidores adecuado y el tamaño de los mapas, que algunos consideraron demasiado pequeños. Estos aspectos han llevado a … Continuar leyendo “”

The open beta of Battlefield 6 concluded its first weekend, receiving mostly positive feedback from players. However, concerns also arose regarding features such as the lack of a proper server browser and the size of the maps, which some considered too small. These aspects have led to much constructive criticism from the gaming community.

A man without a filter

Among those who tried the beta is the renowned wrestler and actor Samoa Joe, who shared his impressions on social media. Although he enjoyed his experience in the game, he questioned whether his perception could be influenced by the disappointing performance of Battlefield 2042. “Is the new installment of Battlefield hitting the mark, or was the bar set so low that I’m just grateful? I’m really hoping it’s the former rather than the latter,” he reflected.

It is no secret that Battlefield 2042 did not meet fan expectations, leading to significant changes in the development team and a new direction for Battlefield 6. Although the game was the fifth best-selling in the U.S. in 2021, it did not reach the sales figures that EA anticipated, resulting in the restructuring of the franchise’s development team.

EA has committed to analyzing the feedback from the open beta and has announced that it will implement various changes in the full game, which is scheduled to be released in October. It is expected that these modifications will include more maps and game modes, with a second weekend of the beta taking place starting August 14.

Samoa Joe, conocido por su papel en la serie de Peacock Twisted Metal, donde interpreta al icónico personaje Sweet Tooth, es un ávido jugador, lo que añade una interesante matiz a sus opiniones sobre los videojuegos.

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The next great cinematographic phenomenon is an Indian film inspired by action cinema and WWE

La película Chatha Pacha: The Ring of Rowdies, un drama de acción en el idioma malayalam centrado en la lucha libre profesional, ha asegurado una notable distribución internacional, llegando a más de 100 países. Este logro se ha conseguido gracias a la asociación entre Reel World Entertainment y The Plot Pictures, destacando el creciente interés

The movie Chatha Pacha: The Ring of Rowdies, an action drama in the Malayalam language centered around professional wrestling, has secured notable international distribution, reaching over 100 countries. This achievement is made possible through the partnership between Reel World Entertainment and The Plot Pictures, highlighting the growing interest in Indian cinema in the global market.

A story of wrestling and drama

Currently in production, Chatha Pacha promises to offer its viewers an electrifying cinematic experience, as emphasized by its theme based on the entertaining world of wrestling in the WWE style. This approach not only highlights the culture of the sport in India but also aims to attract a broader audience that appreciates well-executed action and drama.

The alliance between Reel World Entertainment, known for its work in promoting Indian films internationally, and The Plot Pictures, which has been involved in significant projects, ensures that Chatha Pacha reaches a diverse and global audience. This collaboration is a testament to the potential of Malayalam cinema to resonate beyond its cultural borders, reaching viewers who seek fresh and dynamic narratives.

Likewise, the focus on sports entertainment aligns with current trends in the film industry, where blends of genres and sports themes are gaining popularity among film lovers from different cultures. With production underway, expectations regarding the quality and overall appeal of the film are high.

A medida que se revelan más detalles sobre Chatha Pacha: The Ring of Rowdies, los fanáticos del cine y la lucha libre estarán atentos a su desarrollo, ya que la combinación de acción y drama promete una entrega emocionante. Los rumores han comenzado a circular sobre posibles cameos de luchadores conocidos, lo que podría aumentar aún más el interés en esta prometedora producción.

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It is the second most valuable fight promotion company in the world and now it is going to reveal all its secrets on Netflix

Everyone knows that professional wrestling is not real fighting (not normally), but that doesn’t make it any less appealing, and in WWE Unreal they want to show its inner workings. Here they aim to reveal the behind-the-scenes of how both weekly events and major events are created. Big superstars make appearances and their most intimate moments are showcased. There is some controversy about what this means for kayfabe. At the end of the day, it demonstrates the situation WWE is in: the important thing is the spectacle and the sense of grandeur above the sport or tradition, […]

Everyone knows that professional wrestling isn’t real (not normally), but that doesn’t make it any less appealing, and in WWE Unreal they want to show its inner workings. Here they aim to reveal the behind-the-scenes of how both weekly events and major events are created. Big superstars make appearances and their most intimate moments are showcased. There is some controversy about what this means for kayfabe. At the end of the day, it demonstrates the situation WWE is in: the important thing is the spectacle and the sense of grandeur over the sport or tradition, and that fits perfectly with Netflix.

It is well known that in professional wrestling, they don’t actually hit each other. Not normally, because exceptions exist, and in Japan, just don’t ask too much about it. This doesn’t make the spectacle any less interesting. The matches are engaging due to the mix of athleticism and the ability to tell a story not only with a microphone in hand but with every movement and every small decision made in the ring. Great wrestling is that which tells something through the match itself. Something very difficult to achieve with real fights.

That’s why it has been seducing us for almost 150 years, and it doesn’t seem like the interest it generates will end anytime soon. This is something that Netflix knows well, the new home of the largest wrestling company in the world, WWE, which has decided to create a show revealing all its secrets: WWE Unreal.

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A reality show that seeks to unravel everything

From its name, they do not hide what its premise is. Also because many people within WWE itself, but without decision-making power, have had problems with the concept. WWE Unreal wants to show what the day-to-day life of WWE is like, breaking the mystery and not pretending that everything is, in reality, to a certain extent real. What in the industry jargon is known as kayfabe.

Following the wrestlers both in their weekly events and in the company’s major events, culminating in the biggest of all, WrestleMania, the series seeks to give us that perspective: the reality behind the scenes. Both the day-to-day of the writers and the training of the wrestlers or what happens in the locker rooms after a particularly intense event, or one that perhaps did not go as well as it should have.

A large part of the interest in WWE Unreal lies precisely in that idea. Showing what is not seen. How everything works behind the scenes. How a behemoth like WWE operates, but also wrestling itself, in general. But not only that.

It is also an opportunity to see WWE stars outside of their characters. In their most intimate and vulnerable moments. This is a perspective we have never seen, or have rarely seen, and it could well serve to reevaluate our relationship or sympathies with some of them. The premiere of this program could mean a significant change in the dynamics of interest with some of these professionals.

A program that is going to generate controversy from its very premise

Although, as we have said, WWE Unreal premieres not without some controversy. Even within WWE. Throughout the many decades of wrestling’s existence, kayfabe has been sacred. Not stating that it is fake and that those involved act in relation to a script and a character is essential, and although it has relaxed a lot in the last decade and a half, it is still seen as very bad taste and a bad practice to expose the inner workings of the business in that way.

That is why we should not be surprised if, from certain sectors of the wrestling industry, WWE Unreal is not viewed favorably. It directly attacks one of the foundational pacts of the discipline at a time when WWE is seen, especially, as a malevolent actor within the scene.

Although that precisely demonstrates WWE’s position regarding wrestling. Just one more leg of what they do. They are an entertainment company, and the entertainment is above the sport or tradition. Something that undoubtedly also fits perfectly with the kind of content that interests Netflix.

That’s why WWE Unreal is perfect for everyone involved. It’s the kind of content that WWE wants to create, the kind of content that Netflix wants to have on its platform, and the kind of content that WWE fans want. It’s likely that a good part of the wrestling community does not see this as positive, but for years, WWE has refused to even define itself as such. They have declared themselves as sports entertainment. So it shouldn’t surprise us that, for them, keeping up appearances isn’t that important either.

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Netflix has canceled many series throughout its history, but one series deserved it less than the rest: GLOW

The series GLOW, an acclaimed comedy-drama about women’s wrestling on Netflix, will not return for a fourth season. The platform has decided to retract its renewal decision, which was announced in August 2019, surprising fans and cast members. This change of direction is partly due to the complications caused by the coronavirus pandemic, which have affected the production of numerous series and films worldwide. A series that always performed very well with the audience, GLOW had an impressive cast […]

The series GLOW, a critically acclaimed comedy-drama about women’s wrestling on Netflix, will not return for a fourth season. The platform has decided to retract its renewal decision, which was announced in August 2019, surprising fans and cast members. This change of direction is partly due to the complications caused by the coronavirus pandemic, which have affected the production of numerous series and films worldwide.

A series that has always worked very well with the audience

GLOW featured an impressive cast that included actresses like Alison Brie, Betty Gilpin, and comedian Marc Maron, which significantly contributed to its popularity and the relevance of the series in today’s television landscape. The series found itself in a unique niche, combining wrestling with themes of female empowerment and emotional storylines, earning praise from both critics and audiences throughout its seasons.

However, despite its ability to generate a fervent fan base, the series became one of the most recent victims of the production crisis caused by the pandemic. The restrictions imposed to curb the spread of COVID-19 have led many studios to modify or cancel programs already in progress, and GLOW was no exception. With this cancellation, a chapter closes for a series that had begun to carve out an innovative path in the representation of women in the entertainment world.

The future of productions related to women’s wrestling remains uncertain, but there are rumors suggesting that other productions in this genre could be developed on competing platforms. Meanwhile, GLOW fans mourn the loss of a show that had managed to uniquely combine humor, drama, and action.

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The most shocking moments of Wrestlemania 41

This weekend Wrestlemania 41 took place. Being a two-night event, Wrestlemania remains one of the biggest wrestling events in the world, alongside AEW’s All In and NJPW’s Wrestle Kingdom. With sixty-three thousand attendees over its two days, it is a celebration of wrestling and its history that many people did not want to miss. And we also want to dedicate a small space to it. Because Wrestlemania is legendary. And what happens here always holds a special place in the world of wrestling. That’s why we are going to talk […]

This weekend Wrestlemania 41 took place. Being a two-night event, Wrestlemania remains one of the biggest wrestling events in the world, alongside AEW’s All In and NJPW’s Wrestle Kingdom. With sixty-three thousand attendees over its two days, it is a celebration of wrestling and its history that many people did not want to miss. And we also want to dedicate a small space to it.

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Because Wrestlemania is legendary. And what happens here always holds a special place in the world of wrestling. That’s why we are going to talk about the five biggest moments of this forty-first edition of the event. One that has had its ups and downs, without a doubt, but that fans will recognize has been tremendously special due to some of the title changes and the special appearances that no one expected.

Yeet to the heavyweight

Gunther has been the undisputed heavyweight champion for months. No one has been able to overshadow him, and for very good reasons. His blend of a tremendously powerful style with precisely calculated movements in the ring makes him practically unbeatable. That is, until he encountered his unexpected match in one of the former strongmen of the Tribal Chief.

Jey Uso managed to defeat Gunther after just over fifteen minutes of fighting by submission, becoming the second person to defeat the now former champion in this way. The first was Ilja Dragunov, which places Jey Uso in a more than notable position for his new reign. Considering how high Gunther has set the bar, he will have to work hard to maintain it.

Tiffany Stratton retains her crown

Tiffany Stratton arrived at Wrestlemania with a duty: to keep the WWE Women’s Championship belt. And it wasn’t going to be easy. In front of her was Charlotte Flair, one of the most decorated champions in the history of the company, who may have gone overboard with her on the way to this match. Something that has been noticeable in the ring.

After almost twenty minutes of fighting and with Stratton losing a tooth along the way, she managed to defeat the daughter of the legendary Ric Flair in a titanic duel where she has established herself as one of the strong women in the company. How long will it last? We don’t know. There are great competitors who will undoubtedly go after her title, but after a victory like this at Wrestlemania, it is undeniable that Tiffany Stratton’s value has skyrocketed.

The least expected heel turn

In the triple threat between Seth Rollins, CM Punk, and Roman Reigns, anything could happen, but let’s be honest: we all expected that the one who would lose would be Seth Rollins. Pinning Punk or Reigns? That’s not going to happen, right? Well. Unless Paul Heyman decides to turn his back on CM Punk and ally with Rollins, securing him a victory in a match lasting just over thirty minutes.

The end of the first night was intense, unexpected, and full of emotions. It wasn’t the best match of the day, nor can it be said that it was a great match, but at least we can state without a doubt that it created an interesting situation that could take us to many different places. That heel turn by Seth Rollins and Heyman teaming up with him, turning their backs on both Reigns and Punk, is something we didn’t see coming. And we are eager to see what consequences it has.

Iyo Sky does it again

The women’s world title has revolved around the conflict between Rhea Ripley and Bianca Belair. These two women have only had eyes for each other and the possibility of tearing each other apart at the slightest opportunity. Which, without a doubt, has been a mistake. Because the fight was not just between them, but it had a third leg to the stool: Iyo Sky, the champion before and after the fight began.

Achieving a great victory at Wrestlemania, she continues to show that the women’s division in WWE remains the most interesting part of WWE today. And that Iyo Sky continues to be one of its greatest assets. Something we never doubted for a second, but this Wrestlemania has confirmed it once again.

The seventeenth

John Cena against Cody Rhodes was supposed to be a classic. Unfortunately, it won’t be. As a match, it hasn’t been what we expected, and it hasn’t helped that the build-up to it hasn’t been the best. Also, the intervention of a Travis Scott, who should have been The Rock, could have made things much more interesting for the future. But let’s be honest. John Cena with his seventeenth world title in the last year of his career feels right.

We would have preferred it to be different. Better. That doesn’t change the fact that it is what it should be. John Cena is a legendary wrestler, very beloved by a large part of the audience, and it feels right that he is the new world champion. Quien consiga vencerle y retirarle, será un héroe y conseguirá un enorme push. Will they know how to capitalize on this in WWE? That remains to be seen. What is certain is that seeing John Cena as champion again feels good. And it’s because John Cena is the eternal champion of the company for a good reason: he is liked a lot.

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WWE demonstrates with WrestleMania XL what is the future of entertainment

WrestleMania XL is a demonstration that WWE has understood the future of entertainment better than anyone else, even at the expense of traditional wrestling.

The world of entertainment is changing. There is increasing emphasis on aspects that were not previously taken into account, taking on a new form. It is not only the arrival of new technologies or the growing predominance of streaming. It is something more. It is the feeling that it is possible to do things differently, in a way that they were not done until now. Perhaps because, not tied to traditional television, many programs are considering if it is not possible to do more.

This is something evident in WWE. The change they have undergone in recent months is noticeable to anyone who follows it regularly. Part of it is due to their new owners, Endeavor, who have merged it with UFC to create a new company, TKO. But it is also something else, as we could see this weekend at their biggest event: Wrestlemania.

Celebrating its fortieth edition, Wrestlemania is the biggest annual event of WWE. A moment where champions are crowned, legends are created, and stories are concluded. With 72,755 spectators, it is not the biggest event in wrestling history or Wrestlemania history, but it demonstrates its dimensions. And also the reason why the current head of the company, Paul Levesque, better known by his name HHH, has declared it as a new era for the company. One in which they will leave behind the label of sports entertainment to embrace that of wrestling.

Wrestlemania XL has been an event where the great moments have weighed more than the wrestling. Although there have been some good matches, what has stood out the most has been its stories. In its use of technology. In how, now, WWE presents itself as a different audiovisual product, bolder, seeking to be a pioneer of a new form.

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While there has always been a great emphasis on WWE as a product, it feels like that has been emphasized even more. There are many more recaps of the story so far. Most segments are sponsored. The entrances are much more grandiose and exaggerated. There is not a single moment where the viewer can be lost or confused. Much less watching something they don’t immediately recognize. Placing more emphasis on what happens outside of wrestling.

All of this is something we have seen to some extent over the past year in WWE. With a greater emphasis, but it was already there. But perhaps the most surprising thing of all is the emphasis on the use of AR. Or augmented reality.

According to Marty Miller, as explained to Chris Welch, this has been completely intentional. Using six cameras that can deploy AR graphics, they wanted to emphasize the possibilities of showing things in 3D. The clearest example is the presentation of Becky Lynch’s story, who was fighting against the women’s champion Rhea Ripley, which was shown with a version of her autobiography, The Man, replicated in 3D.

The majority of uses of this technology have been to create this kind of spectacle. Tacky, sometimes downright laughable, on more than a few occasions, but it goes with the product. Not because there is something laughable about WWE, but because it feels integrated into the whole. Maybe it doesn’t work as it should, but it fits with the overall package.

In addition to this, since the beginning of the year, the production head of WWE is Lee Fitting, a veteran from ESPN. The previous production head, Kevin Dunn, had shaped the company’s image for four decades. Having tremendous decision-making power within it. And the change is seen in the more modern style, with a less chaotic production, allowing the product to breathe more.

The problem is that it works better in terms of spectacle than sport. The entrances, the commentary, the presentation videos, and the interventions are always perfectly measured. Well presented and exposed. But wrestling doesn’t come out well in comparison. The constant change of formats, along with a predominant use of SteadyCam, makes the fights feel static and confusing. Which is an improvement compared to the chaos of Dunn’s last years, but it doesn’t favor the idea that the company’s perspective has changed towards wrestling.

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Because if something is WrestleMania XL, it is a miracle of entertainment. A great show. The advertising, the presentations, the comments, the entrances. Everything looks spectacular, cohesive, even when it goes to commercials. It is a constant flow of uninterrupted consciousness, where there is no room for a single thought to infiltrate — just pure pleasure.

Of course, this goes against wrestling. Great wrestling is filmed as if it were a well-shot action scene. A fixed camera clearly shows good choreography, but a camera that knows where to position itself at every moment makes it extraordinary. And that’s what doesn’t fit with the sense of spectacle of the current WWE. Because a great action scene is a succession of moments that require attention to detail and changes in rhythm; something that goes against the spectacle and the idea that everything must happen smoothly and without pause.

That’s why it’s strange that Lavesque claims that WWE is entering a new era. The era of wrestling. Because WrestleMania XL proves that, if anything, they understand better than ever what makes them popular. They have created a form of pure, fluid entertainment, where the matches are the least important thing.

Hence it is evident that in WWE they have known how to touch the keys of how to create a show that feels bigger than any festival or sporting event. Now they just need to find a way for wrestling to matter. Or for it not to matter that there is no wrestling.

SEGA collaborates with AEW to promote Like A Dragon Gaiden in a very unique way

SEGA has announced that it is going to collaborate with AEW to promote Like A Dragon Gaiden in a way that very few people have seen coming.

Marketing is challenging. It requires knowing how to find the right timing, reach the target audience, and build a consistent presence without becoming overwhelming. We don’t want the target audience to be unaware that the game has been released, but we also don’t want the audience that won’t definitely buy it to get burnt out by exposure. That’s why there are always very original methods to reach the audience, sometimes ones that the target audience can’t even imagine. This is the latest idea from Sega to promote Yakuza.

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Sega has announced a collaboration with AEW, the wrestling federation. This means that next Wednesday, November 15th, there will be a street fight on AEW Dynamite that they’ve dubbed the “Like a Dragon Street Fight.” It’s a no-disqualification match where all kinds of objects can be used in and around the ring, in honor of the new spin-off from the Yakuza series, the masterful Like a Dragon Gaiden: The Man Who Erased His Name.

In this match, two teams will participate, facing off to overcome each other in a long-standing feud that has been going on for several months. On one side, there will be Chris Jericho, Kenny Omega, Kota Ibushi, and Paul Wight, while on the other side will be Don Callis’s family, consisting of Konosuke Takeshita and three other members yet to be announced.

While there is still no footage of the match for obvious reasons, there is a teaser trailer for the event that blends both game footage and elements from the feud between these AEW groups. Although we don’t know the specifics of the match, based on their past actions, at the very least, the ring will feature game advertising, and the game’s imagery will be present on all program graphics. Additionally, Kenny Omega is known for his affinity for costumes, so it wouldn’t be surprising to see him enter dressed as a Yakuza character.

Like a Dragon Gaiden: The Man Who Erased His Name is available for PlayStation 4, PlayStation 5, Xbox One, Xbox Series S, Xbox Series X and PC.

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