Elon Musk has been trying to make us believe that Twitter is called X for months. He has tried in a thousand possible ways: putting a giant luminous “X” on top of its headquarters, changing the logo, and even tweeting over and over again about X, just for his fans to tell him that they still call it Twitter. It is deeply stupid to change a brand that had become an everyday word, with how complex that is. But now, his megalomaniac foolishness has taken a step further.
X does not mark the place
If you try to access the classic twitter.com today, the website will automatically redirect you to x.com, completing the most absurd rebranding ever made. Practically all the comments on Musk’s tweet announcing the definitive migration of the entire social network say the same thing: no matter how much the millionaire thinks he has severed the head of Twitter, we will all continue to call it Twitter. Because that’s what it is.
I think all of us who continue to use this ship that clearly is taking on water and is in absolute decline can say the same: for some time now, Twitter has been filled with porn bots, fascism runs rampant, and none of the decisions made by the billionaire have led to anything good. Perhaps we still call it Twitter for one reason only: it reminds us that, at some point, we had a good time there.
