Amazon Prime Video is going to show you even more ads

If you are a subscriber to the Amazon Prime Video plan with ads, get ready to see more advertising than ever. Starting in 2025, Amazon will inject more ads, a move that will test the limits of its users’ patience. The Vice President of Prime Video International, Kelly Day, told the Financial Times that Amazon will offer more spaces for advertisers within Prime Video. Although she didn’t provide many details, she did confirm what was feared: that advertising will “increase a little more” next year. Day justified her position by saying that, initially, the option with ads […]

If you are a subscriber to the ad-supported plan of Amazon Prime Video, get ready to see more ads than ever. Starting in 2025, Amazon will inject more advertisements, a move that will test the patience of its users.

Amazon Prime Video DOWNLOAD

The Vice President of Prime Video International, Kelly Day, stated to Financial Times that Amazon will offer more spaces for advertisers within Prime Video. Although she did not provide many details, she did confirm what was feared: that advertising will “increase a little more” next year.

Day has justified his position by saying that, at first, the ad-supported option of Prime Video had “a very light advertising load.” Subscribers of the ad-supported tier, launched by Amazon at the beginning of the year, saw on average between two to three and a half minutes of ads per hour.

For Day, the increase in ads should not significantly affect the subscriber base. According to her, the loss of subscribers due to ads has been “much, much lower” than expected.

Amazon has also confirmed that it will integrate a new type of interactive advertising known as “shoppable ads.” This is a new way to attract audiences who consume movies and series, which, in principle, has proven to be more effective in practice than traditional ads.

At the moment, the move is proving to be a win for Amazon. With the increase in its advertising revenue and the few cancellations caused by the inclusion of ads, the platform is determined to press its customers even more. According to ArsTechnica, ad-supported subscriptions account for 38% of the streaming market. Additionally, they also represent more than half of the new sign-ups in the first quarter of 2024.

Amazon Prime Video DOWNLOAD