In the landscape of asymmetrical horror video games, Dead by Daylight has established itself as the unmatched leader of its genre, maintaining a loyal player base for nearly a decade. Despite going through seasons of underperformance, the title from Behaviour Interactive has experienced an unexpected resurgence, especially in June, thanks to the recent collaboration with the popular franchise Five Nights at Freddy’s.
A record set four years ago
On June 17, the game reached a significant milestone by recording 106,029 concurrent players on Steam, surpassing its previous record of 105,093 users set in 2021. The massive increase in players is due to the release of exclusive content from Five Nights at Freddy’s, which includes a new map and the infamous Springtrap as a playable killer. This iconic character has captured the attention of animatronic horror fans, reaffirming its popularity in the gaming community.
I add an extra appeal to this collaboration with the participation of actor Matthew Lillard, who played William Afton in the recent Five Nights at Freddy’s movie. Lillard not only provided his voice and appearance for the Springtrap skin, but he is also confirmed to participate in the highly anticipated film sequel this year, which adds significant value to the connection between both worlds.
To capitalize on this resurgence of interest, Behaviour Interactive has launched attractive promotions. Dead by Daylight is available with a 60% discount, bringing its price down to €7.99 until June 26. Additionally, the package that includes content from Five Nights at Freddy’s also has a 40% discount, making it easier for new players to join and expanding the game’s community at a time of excitement. This strategy could be crucial in attracting a new audience to a title that has proven to be resilient in the competitive world of video games.
