James Cameron has not used AI in Avatar: Fire and Ash, but he is not closing any doors

James Cameron has revealed his stance on the use of artificial intelligence in the remastering of his films and his iconic franchise ‘Avatar’. During a recent interview with ComicBook, the director stated that while he doesn’t mind using AI to remaster some of his works, ‘Avatar: Fire and Ash’ will not feature such technology. This approach could be seen as an attempt to preserve the artistic integrity of his most ambitious project. The dichotomy of AI for the director Despite his willingness to use AI for updates in his catalog, Cameron expressed a deep fear towards certain […]

James Cameron has revealed his stance on the use of artificial intelligence in the remastering of his films and his iconic franchise ‘Avatar’. During a recent interview with ComicBook, the director stated that while he doesn’t mind using AI to remaster some of his works, ‘Avatar: Fire and Ash’ will not feature such technology. This approach could be seen as an attempt to preserve the artistic integrity of his most ambitious project.

The Dichotomy of AI for the Director

Despite his willingness to use AI for updates in his catalog, Cameron expressed a deep fear regarding certain applications of this technology. According to him, his greatest concerns do not revolve around the possible loss of jobs in the audiovisual industry or the reduction of creativity that a prefabricated prompt may lead to. Rather, his concern focuses on human nature and the risks associated with what he calls ‘big AI’, which he considers more dangerous than the ‘small generative AI’ that has wreaked havoc among artists and creators in recent months.

The filmmaker also emphasized that, while he is not a fervent believer in the self-regulation of technology, it is important to take into account the warnings about its use. Cameron, known for his bold visions and commitment to quality, seems to be steering away from the temptation to ease the creative process at the expense of originality. As the entertainment industry navigates the turbulent waters of technological advancement, the opinions of figures like Cameron become increasingly relevant.

With the production of ‘Avatar: Fire and Ash’ underway, fans and critics will be watching closely to see how the director balances his legacy with the opportunities and challenges presented by artificial intelligence.

James Cameron is completely against AI-generated actors

The growing incursion of Artificial Intelligence in cinema and television is generating significant debate in Hollywood, especially regarding the creation of actors and actresses generated by this technology. This trend, which seems to excite some, has raised concerns among respected figures in the industry, such as director James Cameron. Creativity vs algorithms Cameron has expressed his strong disagreement with the use of AI to generate performances, stating that this advancement is the complete opposite of what cinematic art represents. During an interview with CBS, the renowned director mentioned: They can invent a […]

The growing incursion of Artificial Intelligence in cinema and television is generating significant debate in Hollywood, especially regarding the creation of actors and actresses generated by this technology. This trend, which seems to excite some, has raised concerns among respected figures in the industry, such as director James Cameron.

Creativity vs algorithms

Cameron has expressed his strong disagreement with the use of AI to generate performances, stating that this advancement is the complete opposite of what cinematic art represents. During an interview with CBS, the renowned director mentioned: They can invent an actor. They can create a performance from scratch with a text as a reference. It’s like, no. That horrifies me. These words reflect his fear of a future where content creation is dominated by algorithms, rather than human creativity.

The filmmaker, known for his work on iconic franchises like ‘Terminator’, has pointed out the possible negative implications of using generative AI, highlighting the dangers he had already anticipated in his stories. Through his work, Cameron has explored the interaction between technology and humanity, warning about the risks that could arise if AI becomes normalized in film production.

The discussion about AI in Hollywood continues to evolve, and while some see its potential as an innovative tool, others, like Cameron, advocate for a deep reflection on its role in the industry. Uncertainty persists over whether these technological innovations will be seen as an advancement or as a threat to the very essence of the art of cinema. As this technology continues to develop, the film community is expected to make decisions that guide its use towards a more sensible path.

The crucial importance of identity security in the era of AI

The rapid evolution of artificial intelligence agents has transformed business security, making identity management an essential component for protecting organizations from modern threats. As these agents perform tasks autonomously and without supervision, the risk of catastrophic errors increases significantly. A failure in logic or unauthorized access can turn effective automation into an operational disaster, highlighting the vulnerability posed by poorly regulated AI implementations. The transformation of business security Currently, less than 40% of AI agents have security policies of […]

The rapid evolution of artificial intelligence agents has transformed business security, making identity management an essential component to protect organizations from modern threats. As these agents perform tasks autonomously and without supervision, the risk of catastrophic errors increases significantly. A logic failure or unauthorized access can turn effective automation into an operational disaster, highlighting the vulnerability posed by poorly regulated AI implementations.

The transformation of business security

Currently, less than 40% of AI agents have identity security policies. This leaves organizations exposed to a range of potential attacks, as these systems operate with access privileges to sensitive data. According to the SailPoint Horizons of Identity Security 2025-2026 report, the situation has become critical, as old security measures, such as firewalls, are no longer sufficient against the new identity-driven threat models.

The report highlights that 63% of organizations are at early levels of maturity in identity security, which increases their risk of attacks. Companies that implement mature identity security programs not only achieve a higher return on investment but also benefit from better operational efficiency and transformative business capabilities.

However, only 25% of organizations consider identity management as a strategic enabler. This limited view prevents many companies from harnessing the full transformative potential that identity security can offer. As the threat landscape continues to evolve, it is imperative that organizations assess their current position regarding identity security and seriously consider their readiness to manage access from automated systems and AI agents.

If you are not yet using AI in your company, you will soon be the resistance

A recent report from LayerX, dedicated to data security in business environments, reveals that the adoption of artificial intelligence (AI) tools, particularly generative AI, has reached unprecedented levels in companies. Currently, 45% of employees use these tools, with ChatGPT achieving a penetration of 43%. In turn, artificial intelligence accounts for 11% of all activity in business applications, making it a crucial component of modern workflow. Little intelligence, very artificial However, this rapid adoption occurs in a context where the […]

A recent report from LayerX, dedicated to data security in business environments, reveals that the adoption of artificial intelligence (AI) tools, particularly generative AI, has reached unprecedented levels in companies. Currently, 45% of employees use these tools, with ChatGPT achieving a penetration of 43%. In turn, artificial intelligence accounts for 11% of all activity in business applications, making it a crucial component of modern workflow.

Little intelligence, very artificial

However, this rapid adoption occurs in a context where management and security practices seem to have lagged behind. According to the report, 67% of AI usage is carried out through unmanaged personal accounts, leaving security personnel with little visibility over who is using what and what data is circulating. Even more alarming is that 40% of the files uploaded to these tools contain personally identifiable information (PII) or payment card information (PCI).

The way employees interact with these tools significantly contributes to data leakage. 77% of employees copy and paste information into AI tools from unmanaged accounts, making the use of the copy and paste function the main exit route for sensitive data. This combination of AI and unmanaged personal accounts creates a clear risk landscape that traditional security programs are not equipped to handle.

The report states that security leaders can no longer consider AI as an emerging technology. It is already a key tool in daily workflows and has become the largest uncontrolled channel of data loss. The need to adapt and establish a robust governance framework becomes more urgent as AI will dictate the future of data security in companies.

Personalized ads are coming to Facebook and Instagram thanks to conversations with AI

Meta has announced that it will begin to consider user interactions with its generative artificial intelligence tools to personalize the content and ads displayed on platforms like Facebook and Instagram. With over a billion people using Meta AI monthly, the company aims to enhance its recommendation engine based on these interactions, turning conversations with AI into data signals. Be careful what you say to the AI This new strategy will allow ad and content recommendations to be fed by conversations, both written and spoken, offering more targeted segmentation

Meta has announced that it will begin to consider user interactions with its tools of generative artificial intelligence to personalize the content and ads displayed on platforms like Facebook and Instagram. With over a billionpeople using Meta AI monthly, the company aims to enrich its recommendation engine based on these interactions, turning conversations with AI into data signals.

Be Careful with What You Talk About with AI

This new strategy will allow advertisement and content recommendations to be fed by conversations, both written and spoken, offering more effective targeting. According to Meta, by integrating this data in real-time, brands will be able to reach their audiences with more relevant content precisely at the moment their interests arise.

The launch of this initial update is taking place in two phases. Users will begin receiving notifications and emails starting October 7, anticipating its official release scheduled for December 16. During this phase, interactions with Meta AI will directly influence feed recommendations, similar to how likes or following accounts do.

For example, if a user asks Meta AI about hiking, this could trigger recommendations for hiking groups, content about friends’ trails, or ads for hiking boots. Additionally, users will have control over the personalization of their ads through ad preferences settings and sensitive topics, which will remain excluded from ad targeting.

The incorporation of AI-driven signals also poses new challenges in terms of transparency and privacy, which makes it essential for Meta to implement appropriate controls and opt-out options to gain user trust. This move promises not only to enhance the relevance of ads but also to spark a debate about data management and privacy in the digital age.

The first director created by AI, FellinAI, faces the hatred of his "colleagues"

Directors UK, the guild representing renowned filmmakers like Paul Greengrass and James Hawes, has expressed its skepticism regarding the announcement by Andrea Iervolino, an Italian producer, about what he calls the world’s first artificial intelligence director, FellinAI. This revelation comes at a time when the film industry is beginning to explore the creative capabilities of AI, which has generated both interest and controversy. AI, Fellini Iervolino, known for his work on films like Ferrari and To The Bone, presented FellinAI as a project aimed at celebrating European cinema

Directors UK, the guild representing renowned filmmakers such as Paul Greengrass and James Hawes, has expressed skepticism regarding the announcement by Andrea Iervolino, an Italian producer, about what he calls the world’s first artificial intelligence director, FellinAI. This revelation comes at a time when the film industry is beginning to explore the creative capabilities of AI, which has generated both interest and controversy.

AI, Fellini

Iervolino, known for his work in films like Ferrari and To The Bone, presented FellinAI as a project aimed at celebrating European cinema. The first work that this AI director will direct is titled The Sweet Idleness, a project that seeks to imagine new creative initiatives in cinematic storytelling. However, the concept of an “AI director” raises complex questions about authorship and creativity in film.

The skepticism of Directors UK highlights concerns in the film community about the viability and legitimacy of a non-human director. The creative and emotional skills that are traditionally associated with film directing are difficult to replicate by a machine, which has led many to question whether an AI can truly capture the essence of cinematic art.

While some technology advocates argue that artificial intelligence can complement human creativity rather than replace it, others fear that the arrival of AI directors like FellinAI may dilute the authenticity of cinema. With the entertainment landscape constantly evolving, it will be interesting to see how these innovations develop and their impact on the industry.

This is the main investment priority for cybersecurity budgets

According to a recent report by PwC, the security of artificial intelligence has become the main investment priority in cybersecurity budgets for the next 12 months. This finding highlights a significant trend in the field of cybersecurity, where AI security is surpassing other critical areas, such as cloud security and network security. Changing priorities The growing reliance on artificial intelligence across various industries has led to an increase in concerns about its security. PwC has identified that, as companies continue to adopt AI-based solutions […]

According to a recent report by PwC, the security of artificial intelligence has become the top investment priority in cybersecurity budgets for the next 12 months. This finding highlights a significant trend in the field of cybersecurity, where AI security is surpassing other critical areas such as cloud security and network security.

Changing Priorities

The growing dependence on artificial intelligence in various industries has led to an increase in concerns about its security. PwC has identified that, as companies continue to adopt AI-based solutions, the protection of these systems becomes essential to prevent cyber threats that can compromise sensitive information and cause significant economic damage. This shift in priorities suggests that organizations are recognizing the inherent vulnerability of AI technologies and are willing to allocate substantial resources to counter these risks.

The future analysis projects a notable change in budget allocations, where more funds will be allocated to AI security compared to traditional investments in cloud security and network security. This reflects an evolution in how companies perceive cyber threats and the need to quickly adapt to a constantly changing technological environment.

As the capabilities of artificial intelligence continue to expand, organizations must be prepared to face the challenges associated with its security. The willingness to invest in this critical area will not only mitigate risks but also ensure that companies can continue to innovate without compromising their integrity against potential cyberattacks. The renewed focus on AI security marks a new stage in the fight against cybercrime, which will likely require sustained attention in the coming years.