Tag: Gemini

Gemini transforms email marketing strategies in Gmail

Google has introduced artificial intelligence tools under the name of Gemini that transform the way messages are interpreted, prioritized, and presented in Gmail. This change represents a turning point for marketers looking to improve the visibility of their emails in an ecosystem that now values the relevance of messages more than their chronological order. Adapting to Gemini With the integration of Gemini-powered features, marketing professionals will need to focus on aspects such as segmentation, content quality, and technical compliance. Otherwise, they risk falling short […]

Google has introduced artificial intelligence tools under the name of Gemini that transform the way messages are interpreted, prioritized, and presented in Gmail. This change represents a turning point for marketers looking to improve the visibility of their emails in an ecosystem that now values the relevance of messages more than their chronological order.

Adapting to Gemini

With the integration of features driven by Gemini, marketing professionals will need to focus on aspects such as segmentation, content quality, and technical compliance. Otherwise, they risk falling behind in an environment where artificial intelligence determines how emails are displayed in users’ inboxes.

One of the most notable changes is the recent update to the sorting logic in the Promotions tab of Gmail, which now prioritizes messages based on their relevance. Although Google has not revealed the exact criteria of this new algorithm, it is likely that effectiveness in targeting and engagement rates play a significant role.

In addition, the compression of the attention window will become increasingly evident, as users may start to rely on the overviews of emails instead of reading them in full. This would force marketers to optimize their subject lines to quickly capture the recipient’s attention.

To add complexity, the visual representation of brands will also be essential, highlighting tools like BIMI and Annotations. However, these tools will only be available to brands that demonstrate relevance to users, emphasizing the need to personalize advertising campaigns.

In the not-so-distant future, we may see more changes in Gmail driven by Gemini, deeply rooted in the ideology of optimizing the user experience, which could mean an even more competitive environment for marketers.

This is the first malware for Android that uses generative AI

Cybersecurity researchers have identified the first malware for Android that uses generative artificial intelligence, called PromptSpy. This malicious program, which leverages Google’s Gemini technology, has the ability to capture data from the lock screen, block uninstallation attempts, and collect device information, in addition to taking screenshots and recording activity in video. Do not download anything unsafe PromptSpy is distributed through a dedicated website and has never been available on Google Play, suggesting that this malware campaign is designed for users in Argentina. According to the analysis, […]

Cybersecurity researchers have identified the first malware for Android that uses generative artificial intelligence, called PromptSpy.

This malicious program, which leverages Google’s Gemini technology, has the ability to capture data from the lock screen, block uninstallation attempts, and collect device information, in addition to taking screenshots and recording activity in video.

Do not download anything unsafe

PromptSpy is distributed through a dedicated website and has never been available on Google Play, suggesting that this malware campaign is targeted at users in Argentina. According to the analysis, there is evidence pointing to its development originating from a Chinese-speaking environment, as simplified Chinese debugging strings have been found.

The operation of PromptSpy is based on Gemini, which allows the malware to analyze the current screen and provides detailed instructions to ensure that the malicious application remains active in the recent list. This is achieved by using accessibility services, which forces users to restart the device in safe mode to uninstall the program. Interaction is done through a command and control server, giving attackers remote access to the victim’s device.

ESET researchers, who made the discovery, point out that PromptSpy represents a significant evolution of Android malware, using generative AI that allows it to adapt to different devices and operating system versions. This approach not only facilitates a more dynamic interaction but also makes it more complicated for users to eradicate it.

It has been indicated that the tactics employed suggest a possible financial objective on the part of the threat actors, highlighting the increasing sophistication of cyber attacks in the mobile space.

North Korea is already using Gemini to hack computers around the world

A group of North Korean hackers known as UNC2970 has begun using Google’s Gemini artificial intelligence model to carry out reconnaissance activities and cyberattacks. This behavior has been documented in a report from the Google Threat Intelligence Group (GTIG), which highlights a concerning crossover between professional research and malicious activities in the field of cybersecurity. AI is fine, man According to reports, UNC2970 has focused on companies in the cybersecurity and defense sector, using open-source intelligence (OSINT) to profile high-value targets and prepare specific phishing campaigns. […]

A North Korean hacker group known as UNC2970 has begun using Google’s Gemini artificial intelligence model to carry out reconnaissance and cyberattack activities. This behavior has been documented in a report from the Google Threat Intelligence Group (GTIG), which highlights a concerning intersection between professional research and malicious activities in the field of cybersecurity.

AI is fine, man

According to reports, UNC2970 has focused on companies in the cybersecurity and defense sector, resorting to open-source intelligence (OSINT) to profile high-value targets and prepare specific phishing campaigns. The group uses Gemini to map technical roles and their salaries, creating profiles that facilitate the design of targeted attacks.

Researchers have identified new types of malware that use Gemini, such as HONESTCUE, a framework that allows attackers to generate additional functionality code, and COINBAIT, a phishing kit designed to masquerade as a cryptocurrency exchange, aimed at collecting credentials. HONESTCUE, for its part, operates by using the Gemini API to receive source code in C#, which is executed in memory, leaving few traces on the target system.

Additionally, ClickFix campaigns have been detected that use AI-generated instructions to solve common computer problems, but ultimately distribute malware designed to steal information. Experts warn that assuming keeping the model weights private is enough for protection is a serious mistake; gathering information through queries can result in the replication of the model’s original behavior.

Google has taken steps to disrupt these attacks and has highlighted the growing risk posed by hacker groups that use tools like Gemini to accelerate the phases of the cyber attack cycle. As technology advances, so do the tactics of those looking to exploit it.

Google denies that it will use your email information to train its AI

The growing concern over the misuse of personal data has gained momentum in the technological field, especially with the emergence of artificial intelligence. Recently, Google has found itself embroiled in controversy after being accused of activating its AI model Gemini in Gmail without obtaining user consent, which would have allowed access to private emails and documents. Your information remains private Users have expressed their concern that by using Gmail, they have automatically accepted that the platform accesses all their messages and attachments to train models of […]

The growing concern over the misuse of personal data has gained momentum in the technological field, especially with the emergence of artificial intelligence. Recently, Google has found itself embroiled in controversy after being accused of activating its AI model Gemini in Gmail without obtaining user consent, which would have allowed access to private emails and documents.

Your information remains private

Users have expressed their concern that, by using Gmail, they have automatically accepted that the platform accesses all their messages and attachments to train AI models, which poses serious privacy risks. In response to these accusations, Google has defended its position, stating that it does not use Gmail content to train its AI and that smart features have been present for years. Additionally, the company has emphasized that users have the option to disable these features.

Despite Google’s assurances, the fact that Gemini is integrated into multiple platforms, such as Drive and Maps, raises questions about the true nature of user data privacy management. While the use of artificial intelligence can offer significant advantages in the efficiency and functionality of digital tools, it also poses the dilemma that tech companies require access to large volumes of data to optimize their learning models.

The reality is that many users are not fully aware of how their personal data is used, which underscores the need for greater transparency from companies. The struggle between technological innovation and the preservation of user privacy is a topic that will continue to capture attention in the near future, as tech giants navigate the turbulent waters of public trust.

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Gemini could have critical vulnerabilities that make its use dangerous

Researchers from Tenable, a renowned cybersecurity company, have discovered three vulnerabilities in Gemini, the artificial intelligence tool developed by Google. This finding raises concerns among security experts, as Gemini is used in various applications that could be affected by these flaws. The revelation underscores the importance of security in the field of artificial intelligence, a sector that continues to grow and evolve rapidly. If you use Gemini, you could be putting your system at risk. The vulnerabilities identified in Gemini could allow an attacker to compromise the integrity of the system, accessing sensitive information or even taking control of […]

Researchers from Tenable, a renowned cybersecurity company, have discovered three vulnerabilities in Gemini, the artificial intelligence tool developed by Google. This finding raises concerns among security experts, as Gemini is used in various applications that could be affected by these flaws. The revelation underscores the importance of security in the field of artificial intelligence, a sector that continues to grow and evolve rapidly.

If you use Gemini, you could be putting your system at risk

The vulnerabilities identified in Gemini could allow an attacker to compromise the integrity of the system, gaining access to sensitive information or even taking control of applications dependent on this technology. Although the specific details about the vulnerabilities have not yet been fully disclosed, Tenable has indicated that they have taken steps to notify Google, which is currently assessing the related risks and working on possible solutions.

Gemini, as an artificial intelligence tool, is used in a wide range of applications, from chatbots to business automation processes. The versatility of this tool makes it an attractive target for malicious agents. With the growth of artificial intelligence, companies face increasingly greater challenges regarding the security of their systems.

Google is no stranger to security issues, having previously dealt with similar situations in other products. Timely responses to these vulnerabilities are crucial to maintaining user trust and safeguarding the technology that companies are increasingly beginning to rely on. Industry observers suggest that such incidents should serve as a wake-up call about the need to strengthen security measures in artificial intelligence tools.

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Google is betting everything on AI also within its mobile phone line

Google presented its new line of Pixel 10 phones at an event where artificial intelligence was the star. The company highlighted its AI assistant, Gemini, described as a ‘personal intelligence’ that will work on smartphones, wearable devices, smart homes, and connected cars. This initiative aligns with the growing trend towards the integration of AI into users’ daily lives. Phones where everything is done by AI One of the most striking features of the new devices is Magic Cue, which anticipates the user’s needs by extracting data from Gmail, Calendar, and Messages to suggest appropriate actions. […]

Google presented its new line of Pixel 10 phones at an event where artificial intelligence was the star. The company highlighted its AI assistant, Gemini, described as a ‘personal intelligence’ that will work on smartphones, wearable devices, smart homes, and connected cars. This initiative aligns with the growing trend towards the integration of AI into users’ daily lives.

Mobile phones where everything is done by AI

One of the most striking features of the new devices is Magic Cue, which anticipates the user’s needs by extracting data from Gmail, Calendar, and Messages to suggest appropriate actions. For example, while sending a message about dinners, a button appears to book a restaurant directly in the conversation. This functionality could make it easier for users to stay within the Google ecosystem, reducing reliance on individual apps on their phones.

Google’s strategy also seems to be focused on capitalizing on Apple’s delays in the AI field. By scheduling its event just before the iPhone launch, Google directed criticism at the Cupertino company for offering AI features only in future updates. In contrast, Google’s new AI features will be available immediately on the Pixel 10 and Fold Pro. Additionally, a year of free tools like NotebookLM and Jules is included with the purchase of these devices.

Despite holding the fourth place in the U.S. smartphone market with a 3% to 4.5% share, Google has the opportunity to increase its market share by focusing on obvious and useful AI features. If tools like Magic Cue prove to be indispensable, Google could not only encourage recurring use of its services but also achieve greater loyalty from its users in a highly competitive youth market.

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Now Gemini can watch YouTube videos for you: this is how it works

Google has recently announced a significant update for its Gemini 2.0 model, which now includes the experimental Flash functionality, available for free to all users. This improvement not only promises higher quality results but also maintains the usual speed that users expect when interacting with the artificial intelligence assistant. Among the most notable new features is Gemini 2.0’s ability to analyze YouTube videos and answer questions related to their content. YouTube is updated with AI in a very useful way for users. This could change the way […]

Google has recently announced a significant update for its Gemini 2.0, which now includes the experimental Flash functionality, available for free to all users.

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This improvement not only promises higher quality results but also maintains the usual speed that users expect when interacting with the artificial intelligence assistant.

Among the most notable new features is the ability of Gemini 2.0 to analyze YouTube videos and answer questions related to their content.

YouTube updates with AI in a very useful way for users

This could change the way users search for information, allowing them to get quick and accurate answers about specific clips without needing to watch the entire video. However, since this is an experimental feature, the quality of the answers may vary depending on the video in question.

To use this new feature, users only need to have a free Google account. Upon accessing Gemini, they must select the “2.0 Flash Thinking Experimental with apps” model and then copy and paste the URL of the YouTube video they wish to consult.

With this simple action, they can ask Gemini about specific details, such as a summary of the pros and cons of devices mentioned in a video, for example.

Despite its potential, users should be aware that some errors may arise, such as Gemini’s difficulty in recognizing certain URLs. In such cases, it is recommended to copy the link provided by YouTube to share videos.

Additionally, providing clear and direct descriptions in queries can make the model’s task easier by offering more accurate responses.

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Among the possible applications of this function are extracting recipes from cooking videos, generating transcripts, and summarizing instructions, thus creating a more efficient and user-centered experience.

Google requires its collaborators to rate Gemini's responses without adequate preparation

Behind the magic of generative artificial intelligence lies a whole technical team of programmers responsible for making everything work as it should. Part of this team, the prompt engineers, are tasked with evaluating the responses given by the AI and their accuracy. This work scheme is usually the same in all major tech companies, such as OpenAI or Google. However, the latter has made some quite questionable changes in its way of working. Changes that, in the worst-case scenario, could affect the reliability of Gemini. With […]

Behind the magic of generative artificial intelligence, there is a whole technical team of programmers responsible for making everything work as it should. A part of this team, the prompt engineers, are responsible for evaluating the responses given by the AI and their accuracy.

This work scheme is usually the same in all major tech companies, such as OpenAI or Google. However, the latter has made some quite questionable changes in its way of working. Changes that, in the worst case, could affect the reliability of Gemini.

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In order to improve and refine Gemini, Google relies on the services of GlobalLogic, a subcontracting company owned by Hitachi. According to TechCrunch, Google has reportedly required GlobalLogic employees to evaluate Gemini’s responses even in areas outside their expertise.

As expected, this decision has generated controversy about the lack of accuracy and reliability that such evaluations would have. Some people think that this move could be perceived as irresponsible and generate distrust from the public towards Gemini.

It should be noted that, before this change, workers could refuse to rate certain questions and answers if they were beyond their knowledge. Now, this will no longer be the case.

In the documents reviewed by TechCrunch, it was made clear that if the worker did not have the experience to assess certain indicators, the task should be discarded. In the new guidelines, it is specified that no question should be omitted and that only “the parts of the question that they do understand” should be evaluated.

At the moment, there are only two exceptions: you cannot respond if there is a complete lack of information or if there is offensive content that requires special permissions.

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Gmail web now allows you to write amazing emails thanks to Gemini

Google has launched several artificial intelligence features in the web version of Gmail, allowing users to draft and polish emails with the help of Gemini. This update comes months after similar features were introduced on mobile devices. With this expansion, users can now benefit from the “Help Me Write” feature on both mobile and web, a writing assistant that allows creating emails from scratch with just simple instructions. In addition to “Help Me Write,” Google has included a new feature called “Polish” on both web and mobile, replacing the […]

Google has launched several artificial intelligence features in the web version of Gmail, allowing users to draft and polish emails with the help of Gemini. This update comes months after similar features were introduced on mobile devices.

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With this expansion, users can now benefit both on mobile and web from the “Help Me Write” feature, a writing assistant that allows you to create emails from scratch by simply giving it simple instructions.

In addition to “Help Me Write,” Google has included a new feature called “Polish” both on the web and mobile, replacing the old “Refine My Draft.” Although its functionality remains the same, the “Polish” option is automatically activated when a draft of more than 12 words is detected, helping to improve style and clarity easily. With this change, Google aims to streamline the process and facilitate more effective writing in daily life.

The “Polish” function uses Gemini’s AI, refining email drafts and allowing them to be evaluated before inserting them directly into the body of the message. Once the improvement is finished, the user can choose the “Replace” option to easily and quickly include the polished text in their email.

In the mobile version, shortcuts for these functions have been enabled, so that “Help Me Write” appears in empty drafts, while “Polish” is suggested for longer texts. Previously, “Refine My Draft” offered specific options like Polish, Formalize, Elaborate, Shorten, and Write a draft. Now, Google has integrated the “Polish” option into the writing process to simplify the workflow.

The rollout of this update has already begun for Google Workspace users with Gemini Business, Enterprise, and Education accounts, or Google One AI Premium subscribers, and will be completed within these two weeks.

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Google deploys Gemini in Android Studio

Just like the Studio bot, the new Gemini bot lives in the IDE, and developers can ask code-related questions.

Google continues to roll out Gemini in different products, with today’s announcement that the Android Studio bot is updated with Gemini Pro, Google’s most powerful AI currently.

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In May 2023, during the Google I/O developer event, the company introduced Studio Bot with the PaLM-2 foundation model. The company is rolling out Gemini in Android Studio in over 180 countries for the Android Studio Jellyfish version.

In February, Google also updated the base model for the PaLM-2 chatbot Bard to Gemini Pro. Just like the Studio bot, the new Gemini bot lives in the IDE (integrated development environment) and developers can ask coding-related questions.

What does this addition mean for Android Studio

According to the company, developers should notice an improvement in the quality of the responses when completing code, debugging, finding relevant resources, and writing documentation.

Google stated that, for privacy reasons, users will have to sign in and explicitly activate Gemini in order to use it. In addition, the chatbot’s responses depend mainly on the conversation history and context provided by the developer.

According to the company, users can easily access the Gemini API starter template through Android Studio to add AI-based generative functions to their applications.

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Google is determined to compete with tools like GitHub Copilot in its various developer products. Last year, it introduced the Codey assistant based on PaLM-2 to respond to programming queries and Google Cloud Services.