Microsoft accuses Google of destroying its Cloud business in Europe from the shadows

Amazon, Google, and Microsoft have a large part of their business in the cloud and server sector. They all strive to improve their customer share year after year, no matter how much AI is the new darling of the tech sector. The cloud business is stronger than ever and generates a lot of money. That’s why it’s not surprising that big companies play all possible cards to get as many customers as possible, even if along the way they have to discredit their rivals, as is the case we are dealing with today. The deputy general counsel […]

Amazon, Google, and Microsoft have a significant portion of their business in the cloud and server sector. They all strive to improve their customer share year after year, even though AI is the new darling of the tech sector. The cloud business is more powerful than ever and generates a lot of money.

That is why it is not surprising that large companies play all their cards to get as many customers as possible, even if, along the way, they have to discredit their rivals, as is the case today.

Microsoft’s Deputy General Counsel, Rima Alaily, has criticized Google’s efforts to influence European regulators with the launch of the Open Cloud Coalition, a group of 10 cloud companies campaigning for a fairer and more competitive cloud landscape in the UK, Europe, and other countries.

Alaily criticized Google for forming a lobbying group, which she says is part of a broader attempt by the company to undermine its competitors.

Additionally, Alaily stated that Google has organized the group as a front to discredit Microsoft’s business practices in Europe, which antitrust regulators have recently criticized.

Hidden campaigns against Microsoft and its cloud

The deputy general counsel of Microsoft claimed that Google has recruited small European cloud service providers as the public face of the coalition to hide its involvement and divert regulators’ attention from its own business practices, noting that the company has done everything possible to appear as a secondary member of the Coalition.

The group is made up of international companies such as Centerprise International, Civo, and Gigas, and national ones like ControlPlane, DTP Group, Prolinx, Pulsant, Clairo, and Room 101.

Google Cloud may be the only hyperscaler in the group, but this is not uncommon. CISPE, a group of cloud companies operating in Europe, has only one resident hyperscaler: AWS.

The blog post by Alaily also highlights Google’s failed efforts to get CISPE members to maintain their case against Microsoft. Apparently, Google offered 470 million euros in favor, but the group ultimately decided to go with Microsoft’s agreement.

Finally, PlayStation will allow cloud gaming. Now it remains to be seen if there is an audience that wants it

Times have changed and now the cloud is beginning to be seen as a place not just for storing photos, but for being able to play video games wherever you are, even if you don’t have your PS5 with you.

If you’re very young, you might have always lived with the idea of “the cloud,” but there was a time when it scared all of us. “Are my photos going to be in the ‘cloud’? And my videos? And my life, in general?” Oh no! Times have changed, and now the cloud is being considered not just as a storage space for photos but also as a place where you can play video games wherever you are, even if you don’t have your PS5 with you.

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You are always in the clouds

What exactly does this ‘cloud gaming’ mean? Well, it’s quite simple to explain: it’s like Netflix. You click on a game, and then it plays from Sony’s servers without the need to download it. The company promises that you can play in 4K, 60 fps, and HDR if your internet speed is good enough, in addition to taking screenshots and recording video clips up to three minutes long.

And what games will be available to play starting from October 30th? Well, there will be big titles like ‘Spider-man: Miles Morales,’ ‘Resident Evil 4 Remake,’ ‘Horizon Forbidden West,’ ‘Ghost of Tsushima,’ ‘Mortal Kombat 11,’ or ‘Fortnite,’ among others. However, you’ll need to shell out for the premium version of PS Plus, which costs 16.99 euros per month or 151.99 euros per year. It depends on what you play, of course.

“All that being said, in Xbox Series S/X, cloud gaming is something they’ve known for years thanks to Game Pass. Moreover, other services like Nvidia’s GeForce Now offer it, and Netflix is already working on ways to make it globally popular. For now, it’s good to see that PS5 owners will also finally get a glimpse of what’s around the corner.

However, there are still many players who don’t want to switch to cloud gaming, not because they don’t believe in the future, but because… the gameplay quality is sometimes very low if too many people are trying to access it at the same time. Nevertheless, when they figure out how to make it work, could it be the first step towards a PS5 without a hard drive, solely for cloud gaming? No doubt.”

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Say Goodbye to Storage Woes: Here’s How to Expand Your iCloud to 4TB

The key to having 4TB in iCloud is to combine the storage available in iCloud+ and that of Apple One.

The amount of data we store in iCloud is increasing. Between photos, videos, documents and files, it is common that the available space is progressively reduced. For this reason, after deleting some backups, we scroll to the iCloud options on our devices to buy more space. However, what happens if we already have the maximum 2TB?

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