Tag: Threads

Threads receives these updates in its web version

There’s hardly any reader who doesn’t know about Threads, the latest social media platform from Meta, the company behind well-known apps like Instagram, Facebook, and WhatsApp. Threads, an app based on Instagram, was initially positioned as one of the best alternatives to Twitter. While it may not be talked about in these terms as much now, it was quite successful when it was first launched in the markets it entered (notably, it has not been released in Europe yet).

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Now, in order to continue evolving and offering the best possible options to its users, Threads has added some interesting updates to its web version. In fact, the news was shared by the CEO of Instagram through a post on Threads, where he also took the opportunity to highlight the most significant changes that this social network is receiving.

Threads continues to receive updates to improve your web experience

In his post on Threads, Adam Mosseri announced that users of Meta’s web version of the platform can now adjust their alternative text for videos and photos when posting from the web. This was the first update shared by Instagram’s CEO, and he also mentioned that users can now copy and paste, as well as drag and drop, multimedia files in their posts.

The other updates include the ability to add multiple posts to a thread before publishing and the option to view quotes and reposts by clicking on the “Like” button on the respective post. As you can see, these are not groundbreaking additions to the Meta social network, but they are indeed useful enhancements for daily use through its web version.

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In any case, it’s a fact that Meta wants to try to do things as well as possible with Threads, despite some aspects that still need to be corrected, and that’s why the company wants to continue improving the user experience when interacting with all possible versions of the mentioned social network.

Threads is already working on its own API, according to Instagram’s head

Threads is already working on its own API, which is essentially an Application Programming Interface, as stated by Adam Mosseri, the head of Instagram, in response to a conversation that took place on Meta’s own social network. The mentioned conversation raised the possibility of having an app equivalent to TweetDeck for Threads, and it justified the absence of a similar application due to the lack of a developer API.

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With the creation of an API for Threads, it can open the door to new forms of interaction with Meta’s platform, allowing users to view its content through third-party applications or on the web. For those not familiar, an API (Application Programming Interface) is a set of definitions and protocols that enable communication between software from different applications, sharing both information and functionalities.

Threads will have its own API

This API for Meta’s latest platforms could also be used to create complementary applications to Threads. These applications could allow interaction with the social network and its content. Additionally, they could add features currently not available in the original app. It could be very useful, for example, to share content that has been published on a website directly on Threads.

On the other hand, Instagram‘s CEO, despite confirming this news through Threads, also wanted to express his concern that the introduction of an API for the social network might result in “much more content for publishers and not much more content for creators.” In other words, he is worried that media outlets, for instance, could publish much more content on the app, overshadowing the content created by users on the platform itself.

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We’ll see how all of this turns out. For now, we can remember that Twitter (now X), among other networks, had a public API from which platforms like TweetDeck were created. However, as you may know, access to its API started getting restricted back in April. As a result, TweetDeck is now only available to X Premium subscribers.

Threads is working on allowing you to delete your account without also deleting your Instagram account

Threads is one of the applications that has generated the most anticipation in 2023, but from the beginning, it faced serious issues. One of these problems is the inability to delete our Threads account without also deleting Instagram. However, it seems that this will change soon because they are already working on allowing users to delete their Microblogging profile without deleting the linked Instagram account.

This issue arose due to the design decision to create Threads as an offshoot of Instagram, mainly to provide users with a more established community of followers and followings from the outset. However, many people resisted creating a Threads account knowing that they couldn’t delete it independently.

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Deleting Threads without affecting Instagram

This is how a Twitter user has shown it, sharing leaked images of what Threads’ interface would look like when the option to delete the account works independently of Instagram. However, users will also need to think twice before deciding to delete their account because doing so will require a minimum of 120 days, equivalent to 4 months, without being able to create a new Threads account linked to the same Instagram profile.

This option will be available in the Threads account settings, where users can choose to temporarily deactivate their account, or permanently delete it. Deactivating the account would not have a time penalty, but permanent deletion would entail the previously mentioned 120-day waiting period.

And Europe, when?

The arrival of Threads in Europe is still pending formalization.

Unfortunately, Threads’ short-term intentions regarding Europe have not yet been revealed. Threads is not allowed to operate in the European Union due to non-compliance with privacy regulations in the region. Until it modifies its policies to align with European requirements, it will not be permitted to operate in any EU country.

This has led to its debut, while initially successful, being followed by an immediate decline in traffic, engagement, and registrations. Due to limited functionalities, the lack of regions where it can offer services, and unpopular policies such as requiring the deletion of the Instagram profile to delete Threads, Meta has started making changes to this last requirement. It remains to be seen what the next improvements will be.

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Threads is about to copy one of Twitter’s most popular features

Meta continues to work on preventing user drop-off in Threads, and to achieve this, it will keep adding features that enhance user interaction within this platform born from Instagram. And their new target has been revealed: quoted content in its web version.

Quoted content, which arrived on Twitter a few years ago, is a way to display a comment or reaction directly related to other content you’ve seen within the app. Threads aim to increase activity and traffic on their service, and this option for web users would be a very interesting one to implement for user engagement.

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Quoting content in Threads will be possible

Adam Mosseri, CEO of Instagram, revealed this information in response to a user’s post requesting the implementation of quoting in the web version. Mosseri didn’t hesitate to confirm that it is “on the way” and is currently being tested for future implementation.

This addition to the web version of Threads would allow users to enjoy a browsing experience closer to what the official app offers. However, Threads will also need to continue advancing in more features to remain a valuable alternative for regular Twitter (or X, if we consider Elon Musk’s proposed name) users.

Threads is one of the main competitors for Twitter|X

Pulling the thread of Threads

Threads currently faces two major challenges. The first, as mentioned earlier, is to stop the user exodus after its strong start because the app is struggling to retain users who initially started using the platform. To achieve this, they will need to continue working on appealing features and other methods to attract an audience.

The second challenge is to modify its legal policies to comply with European Union regulations. Its privacy regulations are illegal in European territory, which has been a significant obstacle in terms of user traffic. If Meta adapts these regulations to European laws, which are designed to protect consumer information, Threads can operate in Spain as well and test its potential to establish itself in the old continent.

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Threads has blocked searches for Covid-19 and vaccines in the midst of a resurgence of the virus

If you have been following information this summer, you will know that Covid-19 spikes have been a reality this summer, that you have even had people close to you infected again. However, social networks such as Threads have banned searches for this type of content at a time when information is once again important.

This does not affect Spain because Threads is not available in Europe yet, but the platform does not allow its regular users to perform searches related to the coronavirus or vaccines. Instagram has also been limiting searches for a long time in response to the spread of hoaxes and conspiracy theories, so it is to be expected that Threads has the same reason behind it.

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Blocking Threads to the virus

This information, revealed by The Washington Post, explains that Threads, although its long-awaited search function was implemented just a few weeks ago, already blocks content for sensitive, violent, graphic or misleading words. Limiting access to pandemic-related content in this way would help prevent the spread of ideas that are dangerous to society, such as the anti-vaccine movement.

In fact, the most serious years of the pandemic, 2020 and 2021, were quite problematic in terms of the spread of false information, whether about infections, the virus or vaccines, with theories becoming fashionable and damaging public opinion with discourse bordering on the absurd. It is therefore understandable that Threads has not lifted the veto, considering that denialism is still present.

Threads’ arrival in the European Union has yet to be formalized.

The present and future of Threads

Beyond the Covid-19 upturn, Threads also has many important points to address if it wants to secure its future. The first of these would be to adjust its policies so that it can legalize its arrival in the European Union, where there are tens of millions of users willing to use this service more or less frequently. The second point is to prevent users from stopping using Threads.

The third point would be to continue to expand functionality, since the Threads experience is still somewhat bland compared to other competing services, such as Twitter, the king of microblogging, which is faltering, or BlueSky, the application of Jack Dorsey, founder of Twitter, which also wants to stay in this segment of social networks.

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Struggling Threads Continues Revamp Efforts to Retain Users, Faces Uphill Battle

In less than a month, its active users have dropped by 82%. Come on, whoever is there will still be echoing. However, in Meta they have set to work to stop the bleeding with three novelties that sound late, slow and bad.

It’s quite amusing that Threads is coming to Spain as an app already deceased. The one that had self-proclaimed itself as the successor to Twitter has found out that competing with Elon Musk‘s social network isn’t as easy, and in less than a month, its active users have decreased by 82%. So, anyone still there must be in the minority. Nevertheless, at Meta, they have taken action to stem the bleeding with three novelties that sound like “too little, too late.”

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I open thread

Firstly, the major novelty is the ability to directly share a Threads post to Instagram Direct Messages, similar to how it’s done with any web post. Secondly, there’s the option to add descriptions to the photos and videos you publish. Thirdly, they’ve introduced a button for easily mentioning other accounts. Essentially, these are features that should have been available from the start.

If Threads intends to succeed in a landscape where we all know Twitter is going down, but we’re waiting until the last moment to jump ship, it will have to go all out and not settle for these changes, which are more fitting for an app that appeared (or “app-eared”?) too early in the market, without proper testing and lacking the minimum expectations for a Twitter clone. Many potential users, but few interested ones.

Zuckerberg, who still has his impending showdown-debate with Musk, promised that Threads would eventually feature a search button (oh, well, that changes things) and could be accessed independently from the phone, with its own web version. In other words, it’s going to have the bare minimum that Twitter offers. Perhaps this will elevate Threads’ posts, but at first glance, it doesn’t sound very promising, especially considering that Meta’s app lacks trending topics, hashtags, or direct messages.

It’s highly likely that Twitter users, while seeking a new haven for the blue bird’s ship, made a pit stop at Threads before deciding between BlueSky or sticking to the social network that only Musk refers to as “X.” What’s clear is that the refuge of the once-known “microblogging” world isn’t in the hands of another billionaire. At least, not without giving the concept a spin. We’ll have to keep waiting.

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Stay Connected Anywhere: Threads Announces Upcoming Desktop Release

Threads, the Twitter clone version created by Meta from Instagram, continues to work on expanding its horizons. As part of their efforts, their new goal is to develop a desktop version of Threads. With a significant number of users already gained in its first month, the focus is now on retaining them by providing a more cross-platform experience.

Threads app was launched last June at a delicate moment for Twitter, whose business model, led by Elon Musk, has been unpredictable with decisions like a radical rebranding of Twitter or limiting certain features, such as Direct Messages, to paid users only.

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Competing on computers against Twitter

Threads was clear about starting the competition against Twitter through mobile apps, which, after the significant digital transformation they have undergone in society, aggregate the vast majority of digital traffic in the world. This phenomenon is even more evident in the case of social media platforms. However, as Adam Mosseri admitted in Threads, the web version is already in the works.

On the other hand, it seems that the Threads app for iPhone on Mac encountered certain stability issues and has been disabled. According to Threads developers, they have encountered some problems and errors in the Apple ecosystem, which means the development of this service will take a bit more time, particularly for Mac computers. If they don’t fix it soon, they will have to settle for the desktop version when it becomes available.

The arrival of Threads in Europe has yet to be formalized

Threads still not available in Europe

Threads has certainly been making waves as it poses one of the biggest challenges to Twitter since its inception. However, it is not yet officially available in the European Union due to privacy regulations that need to be adapted to comply with local laws. This is why Threads is not widely discussed in Spain and other EU countries.

Despite its official unavailability, some users may try to download the app through unofficial means. However, unless you can bypass all of Meta’s controls, it is likely that you won’t be able to actively use Threads until the app’s situation in Europe is properly regulated and compliant with privacy laws.

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