Eight years after launching the Epic Games Store, Epic is getting ready to rebuild the PC storefront and launcher from the ground up. Written user reviews are coming. So are player profiles, community features, better library management, universal controller support, gifting, preloading, and improved download tools. Epic says the store reached 295 million PC customers by the end of 2024, and monthly active users hit a high of 74 million in December. Total spending was up 15% year over year to $1.09 billion, Epic says, with Fortnite and other Epic-owned games doing most of the lifting.
The softer spot is still third-party sales. Spending on games not published by Epic fell 18% year over year to $255 million, according to the company. That makes it two straight years of decline, and it leaves Epic with about 3% of the third-party PC market, based on Epic’s own estimates, while Steam sits around 74% to 75%. This happened even after Epic gave away 89 free games that were claimed an eye-popping 595 million times in 2024. Epic Games CEO Tim Sweeney still sees those giveaways as the cheapest effective way to get people through the door, but a lot of the features now being added are things Steam has had for years. That comes after years of complaints that Epic leaned too hard on timed exclusives and free games, while leaving reviews, forums, social features, and game discovery underdeveloped.
Anyone who uses the Epic Games Store regularly should probably watch this rebuild closely, especially with Epic’s 88/12 revenue split and the Epic First Run program, which offers developers 100% of revenue for the first six months. Even then, the real problem hasn’t changed: Epic still has to figure out how to turn all those free claims into paid sales for third-party games. You can download the Epic Games Store on PC through the Epic Games launcher.