Personalized ads are coming to Facebook and Instagram thanks to conversations with AI

Meta has announced that it will begin to consider user interactions with its generative artificial intelligence tools to personalize the content and ads displayed on platforms like Facebook and Instagram. With over a billion people using Meta AI monthly, the company aims to enhance its recommendation engine based on these interactions, turning conversations with AI into data signals. Be careful what you say to the AI This new strategy will allow ad and content recommendations to be fed by conversations, both written and spoken, offering more targeted segmentation

Meta has announced that it will begin to consider user interactions with its tools of generative artificial intelligence to personalize the content and ads displayed on platforms like Facebook and Instagram. With over a billionpeople using Meta AI monthly, the company aims to enrich its recommendation engine based on these interactions, turning conversations with AI into data signals.

Be Careful with What You Talk About with AI

This new strategy will allow advertisement and content recommendations to be fed by conversations, both written and spoken, offering more effective targeting. According to Meta, by integrating this data in real-time, brands will be able to reach their audiences with more relevant content precisely at the moment their interests arise.

The launch of this initial update is taking place in two phases. Users will begin receiving notifications and emails starting October 7, anticipating its official release scheduled for December 16. During this phase, interactions with Meta AI will directly influence feed recommendations, similar to how likes or following accounts do.

For example, if a user asks Meta AI about hiking, this could trigger recommendations for hiking groups, content about friends’ trails, or ads for hiking boots. Additionally, users will have control over the personalization of their ads through ad preferences settings and sensitive topics, which will remain excluded from ad targeting.

The incorporation of AI-driven signals also poses new challenges in terms of transparency and privacy, which makes it essential for Meta to implement appropriate controls and opt-out options to gain user trust. This move promises not only to enhance the relevance of ads but also to spark a debate about data management and privacy in the digital age.

The first director created by AI, FellinAI, faces the hatred of his "colleagues"

Directors UK, the guild representing renowned filmmakers like Paul Greengrass and James Hawes, has expressed its skepticism regarding the announcement by Andrea Iervolino, an Italian producer, about what he calls the world’s first artificial intelligence director, FellinAI. This revelation comes at a time when the film industry is beginning to explore the creative capabilities of AI, which has generated both interest and controversy. AI, Fellini Iervolino, known for his work on films like Ferrari and To The Bone, presented FellinAI as a project aimed at celebrating European cinema

Directors UK, the guild representing renowned filmmakers such as Paul Greengrass and James Hawes, has expressed skepticism regarding the announcement by Andrea Iervolino, an Italian producer, about what he calls the world’s first artificial intelligence director, FellinAI. This revelation comes at a time when the film industry is beginning to explore the creative capabilities of AI, which has generated both interest and controversy.

AI, Fellini

Iervolino, known for his work in films like Ferrari and To The Bone, presented FellinAI as a project aimed at celebrating European cinema. The first work that this AI director will direct is titled The Sweet Idleness, a project that seeks to imagine new creative initiatives in cinematic storytelling. However, the concept of an “AI director” raises complex questions about authorship and creativity in film.

The skepticism of Directors UK highlights concerns in the film community about the viability and legitimacy of a non-human director. The creative and emotional skills that are traditionally associated with film directing are difficult to replicate by a machine, which has led many to question whether an AI can truly capture the essence of cinematic art.

While some technology advocates argue that artificial intelligence can complement human creativity rather than replace it, others fear that the arrival of AI directors like FellinAI may dilute the authenticity of cinema. With the entertainment landscape constantly evolving, it will be interesting to see how these innovations develop and their impact on the industry.

The creator of 'Squid Game' doesn't leave dystopia: now, he invests in an AI company

Hwang Dong-hyuk, the creator of the acclaimed series Squid Game, has made a significant investment of 3 million dollars through his studio Firstman Studio in TwelveLabs, a technology company focused on entertainment. This startup, co-founded by Jae Lee and Soyoung Lee, is located in San Francisco and aims to revolutionize the way video metadata is managed in the industry. TwelveLabs’ AI game has positioned itself as a key ally for studios, creators, and streaming platforms by offering an innovative system that allows for indexing and enriching metadata […]

Hwang Dong-hyuk, the creator of the acclaimed series Squid Game, has made a significant investment of 3 million dollars through his studio Firstman Studio in TwelveLabs, a technology company focused on entertainment. This startup, co-founded by Jae Lee and Soyoung Lee, is located in San Francisco and aims to revolutionize the way video metadata is managed in the industry.

The AI Game

TwelveLabs has positioned itself as a key ally for studios, creators, and streaming platforms by offering an innovative system that allows for indexing and enriching video metadata at the scene level. This feature is crucial for editors and content creators, as it optimizes the search and retrieval of specific clips, thereby improving efficiency in video editing and production.

With the growing interest in the use of artificial intelligence in the production and distribution of audiovisual content, Hwang Dong-hyuk’s investment highlights an emerging trend where content creators are seeking technological solutions that facilitate their work and enhance their creativity. TwelveLabs’ partnership with various industry players suggests that the company is well-positioned to become a significant player in the future of digital entertainment.

Hwang, known for his innovative approach and impactful narratives, seems to be exploring how technology can complement his creative vision, which could lead to new storytelling formats and interactive experiences for the audience. As artificial intelligence continues to evolve, the role of investments like this could be crucial for the transformation of the media landscape.

This is the main investment priority for cybersecurity budgets

According to a recent report by PwC, the security of artificial intelligence has become the main investment priority in cybersecurity budgets for the next 12 months. This finding highlights a significant trend in the field of cybersecurity, where AI security is surpassing other critical areas, such as cloud security and network security. Changing priorities The growing reliance on artificial intelligence across various industries has led to an increase in concerns about its security. PwC has identified that, as companies continue to adopt AI-based solutions […]

According to a recent report by PwC, the security of artificial intelligence has become the top investment priority in cybersecurity budgets for the next 12 months. This finding highlights a significant trend in the field of cybersecurity, where AI security is surpassing other critical areas such as cloud security and network security.

Changing Priorities

The growing dependence on artificial intelligence in various industries has led to an increase in concerns about its security. PwC has identified that, as companies continue to adopt AI-based solutions, the protection of these systems becomes essential to prevent cyber threats that can compromise sensitive information and cause significant economic damage. This shift in priorities suggests that organizations are recognizing the inherent vulnerability of AI technologies and are willing to allocate substantial resources to counter these risks.

The future analysis projects a notable change in budget allocations, where more funds will be allocated to AI security compared to traditional investments in cloud security and network security. This reflects an evolution in how companies perceive cyber threats and the need to quickly adapt to a constantly changing technological environment.

As the capabilities of artificial intelligence continue to expand, organizations must be prepared to face the challenges associated with its security. The willingness to invest in this critical area will not only mitigate risks but also ensure that companies can continue to innovate without compromising their integrity against potential cyberattacks. The renewed focus on AI security marks a new stage in the fight against cybercrime, which will likely require sustained attention in the coming years.

Square improves its AI platforms to help small businesses

Square has announced a significant update to its artificial intelligence, Bitcoin, and food and beverage platforms, designed to help small and medium-sized enterprises (SMEs) face the growing economic pressure and changing consumer expectations. In an environment where margins are shrinking and costs are rising, SMEs require effective tools that allow them to adapt and thrive. Helping the smallest The new features of Square are focused on providing solutions to both restaurants and retailers. Food establishments will be able to use Square’s AI to optimize staffing, […]

Square has announced a significant update to its artificial intelligence, Bitcoin, and food and beverage platforms, designed to help small and medium-sized enterprises (SMEs) face the growing economic pressure and changing consumer expectations. In an environment where margins are shrinking and costs are rising, SMEs need effective tools that allow them to adapt and thrive.

Helping the youngest

The new features of Square are focused on providing solutions for both restaurants and retailers. Food establishments will be able to use Square’s AI to optimize staffing, adjust menus, and personalize customer service experiences. At the same time, retailers will be able to fine-tune their peak hours and manage their inventory more effectively. These updates focus on leveraging seasonal trends and popular items, resulting in higher conversion rates.

In a market where competition is intensifying, Square seeks to differentiate itself from rivals like Toast, which have also integrated AI solutions into their platforms. However, Square presents unique features by offering hyperlocal information, allowing businesses to maximize opportunities related to community events, something that has rarely been seen in the sector. This strategy emphasizes its image of local community and is accompanied by marketing campaigns that resonate with these values, creating an approach that could be difficult for other market providers to replicate.

With these updates, Square reaffirms its commitment to being a strategic ally for SMEs, enabling tools that allow them not only to survive but also to thrive in times of economic uncertainty. The features introduced are a direct response to the growing expectations of consumers for a more personalized service and an offer tailored to their specific needs.

No matter how hard they try, the AI-generated actress doesn't interest anyone

Eline Van der Velden, founder of the artificial intelligence production studio Particle6, has been in intense conversations in the film industry with the aim of positioning Tilly Norwood, a young AI-generated actress whom she considers an exceptional talent. In several meetings, Van der Velden has expressed her ambitions for Norwood, equating her with contemporary greats like Scarlett Johansson and Natalie Portman. In statements to Broadcast International, the founder of Particle6 did not hide her desire for Tilly to become a recognized figure in cinema. However, the most powerful talent agencies in the country already […]

Eline Van der Velden, founder of the artificial intelligence production studio Particle6, has been in intense conversations in the film industry with the aim of positioning Tilly Norwood, a young AI-generated actress she considers an exceptional talent. In several meetings, Van der Velden has expressed her ambitions for Norwood, equating her with contemporary greats like Scarlett Johansson and Natalie Portman. In statements to Broadcast International, the founder of Particle6 did not hide her desire for Tilly to become a recognized figure in cinema. However, the most powerful talent agencies in the country have already declared that they will not represent her.

AI is fine, right?

In fact, it is likely that no one will do it after the anger of SAG-AFTRA and the rest of the actors following the suggestion that she may appear in regular movies. For months, Van der Velden has been introducing Norwood to producers, agents, and other influential actors in the industry. The actress, who is – and will forever be – in her twenties, has started to attract attention with her work, but now it seems that Van der Velden is determined to accelerate her rise in the industry. “We want Tilly to be the next Scarlett Johansson or Natalie Portman, she stated, making it clear that her confidence in the young actress’s potential is unshakeable.

With the rise of artificial intelligence in film production, the innovative approach of Particle6 can offer Norwood a unique springboard to fame. The combination of human talent and advanced technological tools could revolutionize the way films are produced and marketed. These advancements, along with Van der Velden’s strategic push, amplify the chances of Norwood becoming one of the new stars of Hollywood.

For now, the market is watching with interest the progression of Tilly Norwood. If she manages to meet the expectations placed on her, it could mark the beginning of a new era for both her career and the way talent is conceived in the digital age. With the pressure that comes with these high expectations, the path to fame is filled with challenges, but also with opportunities.

ActiveCampaign introduces AI agents that will revolutionize marketing

ActiveCampaign has introduced its new line of artificial intelligence agents that promises to transform the marketing landscape by enabling marketers to perform tasks more efficiently. During its Fall 2025 Innovations Keynote, the company showcased its vision of autonomous marketing that includes more than 25 AI agents working continuously to assist users, rather than waiting for instructions from them. More productivity This proactive approach is seen as a paradigm shift in the field of marketing, where traditionally, humans were the ones guiding machines. Chai Atreya, director of […]

ActiveCampaign has unveiled its new line of artificial intelligence agents that promises to transform the marketing landscape by enabling marketers to perform tasks more efficiently. During its Fall 2025 Innovations Keynote, the company showcased its vision of autonomous marketing that includes over 25 AI agents working continuously to assist users, rather than waiting for instructions from them.

More productivity

This proactive approach is considered a paradigm shift in the field of marketing, where traditionally, humans were the ones guiding machines. Chai Atreya, product director at ActiveCampaign, stated that the days of classic automation are already over, and that is a good thing. The company aims to merge its artificial intelligence technology with the marketers’ work environment, helping them define segments, personalize campaigns, and select channels in a more fluid and faster way.

ActiveCampaign has identified three main types of users who will benefit from this innovation: agencies, small business owners, and marketers. Each of these groups faces challenges related to a lack of resources, so AI will facilitate scaling their marketing efforts that were previously not possible, allowing them to identify valuable insights and act accordingly.

Among the new features of the platform are an MCP server, integration with WhatsApp, and an AI-powered brand kit. These tools are designed to help users maximize their productivity and optimize campaign creation.

With this evolution, ActiveCampaign aims not only to add AI features to its platform but also to deepen the user experience, creating an environment where AI agents work to inform and assist marketers in real time.