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Google will introduce ads in the AI Overviews starting at the end of the year

Google has confirmed that it will begin implementing ads within AI Overviews in select English-speaking markets, beyond the United States, by the end of 2025. This functionality was recently announced during the Google Access event and marks a significant shift in how advertisers can reach users. New challenges for advertisers The AI Overviews, which provide AI-generated answers to complex and multifaceted queries, will allow ads to appear alongside these summaries, instead of the traditional text results. This approach represents a unique opportunity for […]

Google has confirmed that it will begin implementing ads within the AI Overviews in select English-speaking markets, beyond the United States, by the end of 2025. This functionality was recently announced during the Google Access event and marks a significant change in the way advertisers can reach users.

New challenges for advertisers

The AI Overviews, which provide AI-generated answers to complex and multifaceted queries, will allow ads to appear alongside these summaries, instead of traditional text results. This approach represents a unique opportunity for brands, as they will be able to integrate more directly into the search experience, but it also poses a challenge as it requires advertisers to rethink their strategies to optimize visibility and intent within a more conversational search environment.

The gradual implementation of this advertising format will allow advertisers and users to adapt to the new methods of ad placement and collect data on their performance in these new settings. This process could provide valuable insights into how artificial intelligence generation affects the visibility and performance of ads in searches.

As Frederik Boysen, CEO of Profitmetrics.io, highlighted, this change in advertising represents both an opportunity for greater interaction with users and a challenge for those who must optimize their strategies in a new market dynamic. As artificial intelligence becomes a central component of searches, advertisers must be prepared to adapt their approach to this new technological landscape.

Deceiving AI can help increase your visibility. Yes, as sad as it is real

Researchers from Waseda University have discovered that adding false publication dates to online content can drastically increase its visibility in artificial intelligence (AI) models, including tools like ChatGPT. This finding suggests that such models systematically prioritize the most recent content over older, relevant material, which could affect the visibility of high-quality content that is not regularly updated. The study involved adding fictitious dates to documents from standardized test collections. The researchers evaluated how seven AI models, including GPT-4, GPT-3.5 […]

Researchers from Waseda University have discovered that adding false publication dates to content online can drastically increase its visibility in artificial intelligence (AI) models, including tools like ChatGPT. This finding suggests that such models systematically prioritize the most recent content over older and relevant material, which could affect the visibility of high-quality content that is not regularly updated.

Lie, that something remains

The study involved adding fictitious dates to documents from standardized test collections. The researchers evaluated how seven AI models, including GPT-4, GPT-3.5, and LLaMA-3, classified these results. Surprisingly, each model preferred the text with more recent dates. This “swing effect” resulted in younger content occupying privileged positions, overshadowing even old and authoritative sources, such as academic research and detailed guides.

The configuration “use_freshness_scoring_profile: true” found in the ChatGPT configuration files evidences that OpenAI’s reordering system explicitly encourages this preference for recent content. This bias towards novelty could lead to a temporary arms race, where content creators are forced to constantly update their material, either substantially or artificially, to maintain their visibility in AI searches.

Industry experts, such as Chris Long and Rich Tatum, have commented on the implications of these findings. The conclusion is clear: in AI-driven searches, new content can surpass factual content, raising concerns about fairness and the quality of information available online. For now, if your content is not new, it may be at risk of becoming invisible to users who rely on these search tools.

Zelda Williams kindly asks that people stop disrespecting her father's memory with AI

Zelda Williams, the daughter of iconic actor Robin Williams, has once again expressed her discontent with the use of artificial intelligence to recreate her father’s voice and image, who passed away in 2014. Through her Instagram stories, Zelda called on her followers to stop sending her AI-generated videos that attempt to revive the legendary comedian, labeling this practice as “disrespectful” and “disturbing.” It is a lack of respect to recreate the image of a deceased person with AI “Please stop sending me videos of dad made with AI,” wrote Zelda, who also criticized how […]

A disrespect to recreate the image of a deceased person with AI

“Please stop sending me AI-generated videos of dad,” wrote Zelda, who also criticized how these digital recreations reduce real people to mere imitations. “Seeing how the legacy of real people is condensed into ‘this looks and sounds vaguely like them, so that’s enough’, just so others can produce a horrible piece of TikTok, manipulating them, is frustrating,” she stated.

The director of the romantic comedy Lisa Frankenstein emphasized that AI technology does not represent artistic progress and highlighted the importance of actors’ consent in the creation of characters and art. “You are not making art, you are creating over-processed content with the lives of human beings, with the history of art and music,” Zelda added, emphasizing that such imitations blur the essence of what artistic creation should be.

This is not the first time that Zelda has expressed her concerns about this issue. In 2023, during the actors’ strike that addressed the recreation of characters through AI, the filmmaker argued that “live actors deserve the opportunity to create characters with their own choices.” According to her, these recreations are at best “a poor imitation” and at worst, a “horrendous Frankenstein monster” that distorts the entertainment industry.

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The problem with AI that can ruin your entire business

Artificial intelligence (AI) systems are revolutionizing sectors such as healthcare and customer service, offering promises of speed and efficiency. However, a recent analysis reveals that these systems can accumulate hidden risks when operating without active supervision. These risks can manifest in brand damage, cybersecurity issues, and ethical concerns, which often remain hidden until a public crisis occurs. The problematic machine A notable example is the GP at Hand application from Babylon Health, launched in 2017. Although it promised 24/7 digital triage, external audits found that […]

Artificial intelligence (AI) systems are revolutionizing sectors such as healthcare and customer service, offering promises of speed and efficiency. However, a recent analysis reveals that these systems can accumulate hidden risks when operating without active supervision. These risks can manifest in brand damage, cybersecurity issues, and ethical concerns, which often remain hidden until a public crisis occurs.

The problematic machine

A notable example is the GP at Hand application from Babylon Health, launched in 2017. Although it promised 24-hour digital triage, external audits found that the system underestimated the severity of chest pain and produced gender-biased results. This led regulators to warn about its methodology, highlighting the consequences of treating governance as a post-launch remedy.

In a more recent case, the British company DPD experienced a slip with its chatbot. After a routine update, the chatbot began to interact inappropriately, severely affecting customer trust and damaging the brand’s reputation. This situation arose because governance was not integrated into the system design.

On the contrary, the virtual assistant Erica, from Bank of America, illustrates the success that can be achieved with proper governance. Since its creation, its architecture was designed with a clear focus on governance and limitation of its scope, which allowed it to handle interactions in a highly regulated sector without jeopardizing the entity’s credibility.

To prevent similar crises, mechanisms such as the Agent broker are suggested, which verifies permissions and ensures alignment with policies, and the Evidence latency budget, which establishes the speed of availability of evidence for any AI action. The key to the success of AI lies in effective governance, which must be established from the beginning to prevent technology from becoming an imminent risk.

Según los creadores de este juego de terror de Alien hubieran vendido más si simplemente lo hubieran hecho menos aterrador

Desde su lanzamiento, Alien: Isolation se ha consolidado como uno de los videojuegos más aterradores del mercado, logrando una experiencia que dura aproximadamente 20 horas. La singularidad de su diseño radica en la inteligencia artificial del Xenomorfo, que se adapta a las estrategias del jugador, lo que no solo prolonga el tiempo de juego, sino que también intensifica la tensión que se vive en cada momento.

Muriendo de éxito

Un hecho que destaca la magnitud del terror que emana del juego es la experiencia de un periodista que, durante una visita a los estudios de Creative Assembly, se asustó tanto que se refugió en un armario, negándose a salir incluso después de 20 minutos. Dion Lay, exescritor del juego, admitió en el podcast FRVR que este tipo de reacciones son comunes, señalando que “para mucha gente, es demasiado aterrador”. Esta reacción extrema resalta la efectividad de la atmósfera de caza y estrés perpetuo que Alien: Isolation logra generar.

A pesar de que Lay mencionó que probablemente podrían haber vendido más copias si hubieran suavizado el horror del juego, se mostraron firmes en su decisión de mantener su esencia aterradora. “Estoy tan orgulloso de que no lo hicimos, y que realmente es aterrador”, comentó. Esta postura refuerza la intención creativa del equipo, priorizando la experiencia inmersiva sobre las expectativas comerciales.

La tensión en Alien: Isolation es descrita como inusualmente persistente en comparación con otros juegos de horror, lo que ofrece una experiencia más intensa a los jugadores, regresando así a las raíces del género. En conclusión, Alien: Isolation no es solo un simple juego de terror, sino una obra maestra que, gracias a su diseño y narrativa, ha logrado un lugar destacado en la historia de los videojuegos de horror.

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This Alien game was too long not because it was designed that way, but because the Alien's AI was too smart

Since its release in 2014, Alien Isolation has generated polarized opinions among the gaming community. Despite this, the game has gained the status of a modern classic, being especially praised for its tense atmosphere and innovative artificial intelligence, which has set a milestone in the horror genre. However, many players agree that its length is excessive, which can alter the gaming experience. An Alien too clever for this world Dion Lay, the game’s writer, confirmed that the length of the game was not a deliberate decision, but a consequence of the evolution […]

Since its release in 2014, Alien Isolation has generated polarized opinions among the gaming community. Despite this, the game has gained the status of a modern classic, being especially praised for its tense atmosphere and innovative artificial intelligence, which has set a milestone in the horror genre. However, many players agree that its length is excessive, which can alter the gaming experience.

An Alien Too Clever for This World

Dion Lay, the game’s writer, confirmed that the length of the game was not a deliberate decision, but rather a consequence of the evolution of the Xenomorph’s AI, which became more sophisticated as the game developed. Unlike other indestructible characters in horror games, the Xenomorph in Alien Isolation adapts to the player’s behavior, which prolongs encounters and creates a more engaging gameplay experience, but also a slower one.

Lay has expressed that, in a “perfect world,” he would have preferred to shorten parts of the story to make it more concise. However, by that time it was already too late to modify the script without significantly altering the narrative. “The Alien really evolved while we were doing it,” Lay noted. “By the time it was perfect, everything took much longer”.

Despite initial criticism for its length, Alien Isolation has become a benchmark in the design of horror experiences. The developer Creative Assembly announced a sequel in 2024, although there have been no significant updates on the development of the project since then. Fans of the game hope that this new installment will respect the essence that made its predecessor a classic, while others hope that the issue of its length will be addressed more effectively.

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Nintendo sues a Reddit moderator for the staggering amount of 4.5 million dollars

Nintendo has filed a lawsuit against James Williams, a moderator of a Nintendo Switch piracy page on Reddit, claiming $4.5 million in damages. According to the complaint, Williams, who operated under the pseudonym Archbox, was involved in the operation of several piracy sites, in addition to selling hardware hacks and offering modified consoles that included pirated games. The video game company indicated that Williams ignored a cease and desist order, which triggered legal action against him. A commendable and questionable investigation Nintendo’s investigation allowed them to trace Williams’ identity through […]

Nintendo has filed a lawsuit against James Williams, a moderator of a Nintendo Switch piracy page on Reddit, claiming $4.5 million in damages. According to the complaint, Williams, who operated under the pseudonym Archbox, was involved in the operation of several piracy sites, in addition to selling hardware hacks and offering modified consoles that included pirated games. The video game company stated that Williams ignored a cease and desist order, which triggered the legal action against him.

A commendable and questionable investigation

Nintendo’s investigation allowed them to trace Williams’ identity through personal details he shared online, as well as through a request to repair his Switch console. Williams stopped responding to Nintendo’s requests, which resulted in a default judgment against him, as he did not present his defense to the court before the established deadlines.

In 2024, as a result of the demand, Nintendo successfully shut down the Yuzu and Citra emulators, demonstrating the company’s strong determination to protect its intellectual property. In turn, Nintendo has embarked on a legal battle against the developer of the game Palworld, and it is expected that they may open new lawsuits related to other creations that are presumed to infringe their rights. Additionally, Nintendo has recently been granted a patent that could hinder the release of future games inspired by Pokémon.

Meanwhile, the company remains vigilant about the creation of content related to its franchises, as evidenced by its interest in possible legal action against OpenAI’s new Sora 2 platform, which features AI-generated videos of Mario and Pikachu without permission.

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If you are not yet using AI in your company, you will soon be the resistance

A recent report from LayerX, dedicated to data security in business environments, reveals that the adoption of artificial intelligence (AI) tools, particularly generative AI, has reached unprecedented levels in companies. Currently, 45% of employees use these tools, with ChatGPT achieving a penetration of 43%. In turn, artificial intelligence accounts for 11% of all activity in business applications, making it a crucial component of modern workflow. Little intelligence, very artificial However, this rapid adoption occurs in a context where the […]

A recent report from LayerX, dedicated to data security in business environments, reveals that the adoption of artificial intelligence (AI) tools, particularly generative AI, has reached unprecedented levels in companies. Currently, 45% of employees use these tools, with ChatGPT achieving a penetration of 43%. In turn, artificial intelligence accounts for 11% of all activity in business applications, making it a crucial component of modern workflow.

Little intelligence, very artificial

However, this rapid adoption occurs in a context where management and security practices seem to have lagged behind. According to the report, 67% of AI usage is carried out through unmanaged personal accounts, leaving security personnel with little visibility over who is using what and what data is circulating. Even more alarming is that 40% of the files uploaded to these tools contain personally identifiable information (PII) or payment card information (PCI).

The way employees interact with these tools significantly contributes to data leakage. 77% of employees copy and paste information into AI tools from unmanaged accounts, making the use of the copy and paste function the main exit route for sensitive data. This combination of AI and unmanaged personal accounts creates a clear risk landscape that traditional security programs are not equipped to handle.

The report states that security leaders can no longer consider AI as an emerging technology. It is already a key tool in daily workflows and has become the largest uncontrolled channel of data loss. The need to adapt and establish a robust governance framework becomes more urgent as AI will dictate the future of data security in companies.

This is CometJacking: a new way to steal all your data

Cybersecurity researchers have revealed a new attack called CometJacking, targeting the Comet browser from Perplexity. This attack is based on the injection of malicious prompts within seemingly harmless links, allowing the theft of sensitive data from connected services like Gmail and Calendar. The threat is activated by clicking on a specially designed link, which causes the browser to execute a hidden prompt, capturing personal information and sending it to a server controlled by the attacker. A very serious security issue The research has highlighted how a single poisoned link can transform an AI browser, which is […]

Cybersecurity researchers have revealed a new attack called CometJacking, aimed at Perplexity’s Comet browser. This attack is based on injecting malicious prompts into seemingly harmless links, allowing the theft of sensitive data from connected services like Gmail and Calendar. The threat is activated by clicking on a crafted link, which causes the browser to execute a hidden prompt, capturing personal information and sending it to a server controlled by the attacker.

A very serious security problem

The investigation has highlighted how a single poisoned link can transform an AI browser, which is considered a trusted assistant, into an internal threat. Michelle Levy, head of security research at LayerX, stated that “it’s not just about stealing data; it’s about hijacking the agent that already has the keys”. This type of attack bypasses Perplexity’s data protection measures using simple obfuscation tricks like Base64 encoding.

The CometJacking attack operates in five steps: it is activated when a victim clicks on a malicious link, either in a phishing email or on a webpage. Instead of directing the user to the intended destination, the link instructs the Comet browser’s artificial intelligence to execute a hidden prompt that captures user data and sends it to an endpoint controlled by the attacker.

Despite the fact that Perplexity has categorized the findings as having “no impact on security,” the situation highlights the inherent vulnerabilities of native artificial intelligence tools. Organizations must review and improve controls to detect and neutralize these malicious prompts, as attacks can escalate into widespread campaigns, turning browsers into checkpoints within corporate networks.

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Nintendo denies lobbying against one of the most promising technologies of the present time

Nintendo has strongly denied claims that it is lobbying against generative artificial intelligence with the Japanese government. Through a post on Twitter, the company stated: “Contrary to recent discussions on the internet, Nintendo has not had contact with the Japanese government regarding generative AI. Regardless of the involvement of generative AI, we will continue to take necessary measures against the infringement of our intellectual property rights.” Nintendo says it is not confronting AI The controversy arose from a claim by Japanese House of Representatives member Satoshi Asano, who […]

Nintendo has strongly denied claims that it is lobbying against generative artificial intelligence with the Japanese government. Through a post on Twitter, the company stated: “Contrary to recent discussions on the internet, Nintendo has not had contact with the Japanese government regarding generative AI. Regardless of the involvement of generative AI, we will continue to take necessary measures against the infringement of our intellectual property rights.”

Nintendo says it is not confronting AI

The controversy arose from a statement by Japanese House of Representatives member Satoshi Asano, who had made a post suggesting that Nintendo was involved in lobbying activities to oppose the use of generative AI. However, after Nintendo denied these accusations, Asano offered a formal apology, acknowledging that he had not properly verified the facts.

The incident coincides with a delicate moment for OpenAI, whose new video generation platform, Sora 2, has been criticized for creating content that included copyrighted material from Nintendo, Pokémon, and other iconic franchises. One of the generated videos even showed a character resembling Sam Altman, CEO of OpenAI, commenting: “I hope Nintendo doesn’t sue us,” while photorealistic Pokémon ran in the background. This situation has led OpenAI to reconsider its policies regarding the use of copyrighted material.

While Nintendo is known for being very protective of its intellectual property, the company’s stance on generative AI is still not entirely clear. Although its president, Shuntaro Furukawa, has previously expressed concerns about rights protection, he has also stated that the company is open to leveraging technological developments. Nintendo is considering keeping the door open to generative AI, following the growing trend in the video game industry in Japan, where more than half of the companies in the sector already employ this technology in some way.

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