Most tech giants have started investing in generative artificial intelligence. From Adobe Express’s new functionality to the possible addition of AI drawing in Microsoft Paint, no one wants to be left behind in this race for a new and emerging technology. These AI-generated images are becoming increasingly polished and even indistinguishable from real ones, posing a significant risk: irresponsible use of these tools could spread misinformation on a massive scale. That’s why Google has developed a new tool capable of distinguishing AI-generated images from human ones.
An almost impossible task
This tool, belonging to SynthID, was created by DeepMind’s team and adds an imperceptible watermark to any image created through artificial intelligence. This way, when these images are encountered again in the future, it can detect the watermark and determine that it’s a completely artificial creation. This watermark can be detected even after changes in color, size, compression, and practically any alteration that can be made to the file.
Despite the impressive combination of two learning models for this tool, it has a significant limitation, at least for now: it can only detect images generated through Google’s text-to-image tool since those are the only ones it can watermark at the time of their creation. However, despite the significant restriction to its utility, it represents a significant step forward in responsible AI use. Especially if more companies with their own generative AI adopt SynthID for this purpose.
In any case, it’s a much-needed start. Generative AI is becoming increasingly refined, and the human eye will gradually become unable to detect the images they create. Without the right software for analysis, a large amount of misinformation could easily spread, so uncontrolled use could be very detrimental to society.




