Tag: Two Interactive

The CEO of Take-Two fully trusts the skills of the new CEO of Xbox

Asha Sharma has been appointed the new CEO of Microsoft Gaming following the unexpected retirement of Phil Spencer, which has raised some concerns among the gaming community. Since joining Microsoft in 2024, Sharma has served as president of CoreAI and her background includes significant roles at Instacart and Meta, but her experience in the gaming field is considered limited compared to that of her predecessor, who was known for his passion for video games since childhood. A controversial CEO In this context, Strauss Zelnick, CEO of Take-Two Interactive, has expressed his confidence in the skills […]

Asha Sharma has been appointed the new CEO of Microsoft Gaming following the unexpected retirement of Phil Spencer, which has raised some concerns among the gaming community.

Since joining Microsoft in 2024, Sharma served as president of CoreAI and her background includes significant roles at Instacart and Meta, but her experience in the gaming field is considered limited compared to that of her predecessor, who was known for his passion for video games since childhood.

A Controversial CEO

In this context, Strauss Zelnick, CEO of Take-Two Interactive, has expressed his confidence in Sharma’s abilities. In a recent interview, Zelnick stated that he does not believe he needs to offer her advice as he considers her a highly capable executive.

“I’m going to bet that she will continue to do well,” he said, emphasizing that her focus should be on business success above the credentials of the gaming industry.

Zelnick, who has led Take-Two for nearly two decades, also shared his own experience when taking on his role, recalling that he was not a video game expert at that time, but came from the entertainment industry, with a background at Columbia Pictures and 20th Century Fox. His strategy has focused on creating successful titles, a philosophy that seems to be the foundation of his success at the company.

Despite the initial criticism of Sharma’s lack of experience in the sector, the ability to lead does not always come from having a history in gaming. According to Zelnick, successes in the industry are the result of good creative and business management. The recent dissolution of Take-Two’s Private Division label, which moved away from its “hit creators” strategy, highlights how producing successful games has become the top priority for major publishers in an increasingly competitive market.

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GTA 6 will not have a trace of AI

At a time when generative artificial intelligence dominates conversations in the entertainment industry, Strauss Zelnick, CEO of Take-Two Interactive, has made it clear that this technology has no place in the development of GTA 6. During an interview with GamesIndustry.biz, Zelnick stated that, although Take-Two has been using artificial intelligence and machine learning tools as support in the development process, these do not replace human creativity, which he considers essential for creating memorable experiences. They wanted to clarify that AI has no place in the company. Zelnick emphasized that the worlds of GTA 6 […]

At a time when generative artificial intelligence dominates conversations in the entertainment industry, Strauss Zelnick, CEO of Take-Two Interactive, has made it clear that this technology has no place in the development of GTA 6. During an interview with GamesIndustry.biz, Zelnick stated that, although Take-Two has been using artificial intelligence and machine learning tools as support in the development process, these do not replace human creativity, which he considers essential for creating memorable experiences.

They have wanted to clarify that AI has no place in the company

Zelnick emphasized that the worlds of GTA 6 are built manually, building by building, street by street, neighborhood by neighborhood, a process that, according to him, is essential to achieve the quality and depth expected by players. Despite the growing pressure on the industry to adopt AI-based tools, the CEO expressed skepticism regarding the creative capacity of these technologies, indicating that there is no evidence that they can generate great works of entertainment.

These statements come in a challenging context for Take-Two, which has seen its stock value decline, partly influenced by Google’s recent announcement about its AI-generated gaming environments tool. Despite this uncertain environment, the company plans to launch the marketing campaign for GTA 6 next summer, ahead of its anticipated release on November 19, 2026. This move aims to raise expectations and maintain player interest following previous delays.

As the industry continues to explore the possibilities offered by artificial intelligence, Zelnick reaffirms his stance that human creativity is irreplaceable, a sentiment that resonates with many in the developer and player community alike.

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GTA6 could announce a new delay as soon as tomorrow

Grand Theft Auto VI (GTA 6) has been delayed twice since its announcement, and it is rumored that it could face another delay, this time until 2027. This speculation arises from the lack of communication from Take-Two Interactive, the parent company of Rockstar Games, which has led to a division of opinions among fans. Some believe that this reluctance is a positive sign, while others consider it a negative sign of uncertainty surrounding the game. To avoid leaks, it could be delayed Recently, reports have emerged suggesting that, although the digital version of GTA 6 […]

Grand Theft Auto VI (GTA 6) has been delayed twice since its announcement, and it is rumored that it could face another delay, this time until 2027. This speculation arises from the lack of communication from Take-Two Interactive, the parent company of Rockstar Games, which has led to a division of opinions among fans. Some believe that this reluctance is a positive sign, while others consider it a negative indication of the uncertainty surrounding the game.

To avoid leaks, it could be delayed

Recently, reports have emerged suggesting that while the digital version of GTA 6 will be released as planned, the physical editions could be postponed until 2027 to avoid premature leaks. This strategy aims to minimize financial risk, an approach that could also allow Take-Two to avoid any potential damage that could result from the early sale of the game in stores.

With two trailers and a general summary of the setting and cast already available on Rockstar’s website, information about GTA 6 has been scarce. This secrecy has fueled speculation about the state of the game’s development. While some critics suggest that the lack of details could indicate that key aspects are still being fine-tuned, others believe that the company should provide more updates to its followers.

In the realm of PC gaming, a version for this platform has not yet been confirmed, which could also delay its release. The arrival of GTA 6 during the Christmas season of 2026 is in question, and some analysts wonder if the franchise really needs this release window or if, on the contrary, it is the market that needs GTA 6.

As the presentation of Take-Two’s third quarter financial results approaches, this information is expected to have significant implications for future decisions regarding the release of GTA 6.

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CD Projekt does not want a mod for Cyberpunk 2077 to be sold, and its creator has decided to remove it

CD Projekt has issued a DMCA notice requesting the removal of the R.E.A.L. VR mod, created by Luke Ross, a well-known mod developer who provides virtual reality support for various games, including Cyberpunk 2077. This action has generated a great uproar on social media, where users express criticism towards the company, suggesting that the mod could be released for free with a donation option. Better for it not to exist than to exist for free Luke Ross, who earns more than $20,000 a month through his Patreon account for access to […]

CD Projekt has issued a DMCA notice requesting the removal of the R.E.A.L. VR mod, created by Luke Ross, a well-known mod developer who provides virtual reality support for various games, including Cyberpunk 2077. This action has generated a great uproar on social media, where users express criticism towards the company, suggesting that the mod could be released for free with a donation option.

Better to not exist than to exist for free

Luke Ross, who earns over $20,000 a month through his Patreon account for access to the mod, has questioned the logic behind CD Projekt’s decision, comparing it to Take-Two Interactive’s actions against similar mods in the community.In his message, Ross expressed his disappointment, noting that these corporate decisions seem to be motivated purely by financial reasons, while modders should offer their work completely for free.

Despite the controversy, Ross also announced that the R.E.A.L. VR mod is now compatible with Baldur’s Gate 3, which could attract an even larger audience. However, it should be noted that CD Projekt has made it clear in its policies that while they allow reasonable donations for fan content, they prohibit the sale or exclusive access through paid platforms.

The gaming community has become polarized on the issue; some defend Ross, arguing that his mod has improved the experience for many players, while others believe he should adhere to the established regulations set by the developers. This situation highlights the delicate balance between the creativity of modders and the intellectual property rights of large companies in the video game industry.

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