Less than two weeks before its release, Call of Duty: Black Ops 7 is in a peculiar situation. According to the latest figures from Steam, the game developed by Treyarch and Activision Blizzard ranks 173rd on the list of the most anticipated titles, falling behind unexpected proposals, such as a dating simulator or a remake of a classic. Furthermore, in terms of sales, it has barely managed to position itself at 85th place on the same platform.
A game that doesn’t seem to be attracting much attention
The Call of Duty franchise, which has dominated the shooter genre for years, is now facing unprecedented competition. Battlefield 6 is garnering considerable public attention, presenting a more sober and classic tone reminiscent of the Battlefield 3 installments. This change contrasts with the more spectacular and celebrity-filled style that has characterized the latest versions of Call of Duty.
To counter this trend, Activision has launched a free trial of the multiplayer mode of Black Ops 7, aligning it with the release of the beta for the battle royale of Battlefield 6. However, some analysts see this as a rushed attempt to capture the public’s attention. Despite this, the decline in listings does not necessarily indicate a general disinterest. A key factor is the arrival of Black Ops 7 on Game Pass from day one, which could discourage direct purchases on Steam.
Despite the current position of the game on Steam and the fierce competition, it is likely that Call of Duty: Black Ops 7 will sell millions of copies. However, some experts suggest that the franchise may be experiencing the first signs of fatigue in an increasingly saturated and diversified market.
