Disney+ subscribers will see an increase in the costs of their plans starting October 21. For now, this only applies to the US. This adjustment has become a recurring practice for the streaming platform, which seeks to maintain its profitability in an increasingly competitive market. The monthly subscription for the ad-supported plan will increase from $9.99 to $11.99, representing a $2 increase. Meanwhile, the Premium plan, which does not include ads, will see a $3 increase, going from $15.99 to $18.99 per month. Additionally, those who opt for the annual payment will experience a $30 increase, bringing the total cost to $189.99.
It seems they haven’t learned anything from the controversy with Jimmy Kimmel
This announcement comes at a sensitive time for the company, which recently irritated its subscribers by suspending Jimmy Kimmel from its programming, although this decision was eventually reversed. This type of decision can complicate the acceptance of a new price increase, suggesting that the company will have to face a more hostile environment when justifying its rate increases.
It is important to note that, while Disney+ prices are increasing, the costs of NFL+, the streaming service for American football fans, will remain unchanged. This detail could be a relief for those looking to avoid additional expenses on their sports subscriptions.
The changes in Disney+ prices are significant, as they encompass both the ad-supported plans and the Premium ones, suggesting a comprehensive price increase strategy in their service offerings. The company has published detailed information about the new prices, which will be available to users starting from the mentioned date.