More and more people are watching Netflix with ads, but Prime Video remains the leader

The recent research report from Digital i has revealed that the number of subscribers at the ad-supported level of Netflix has experienced a 14% growth compared to the previous year. This increase occurs in a competitive context where the streaming service struggles to expand its user base in an increasingly saturated market. More Netflix than ever Despite this growth, Prime Video continues to lead in terms of subscribers, significantly surpassing Netflix in this metric. According to the data, approximately 40% of active users in the segment […]

The recent research report from Digital i has revealed that the number of subscribers at Netflix’s ad-supported tier has experienced a 14% growth compared to the previous year. This increase occurs in a competitive context where the streaming service struggles to expand its user base in an increasingly saturated market.

More Netflix than ever

Despite this growth, Prime Video continues to lead in terms of subscribers, significantly surpassing Netflix in this metric. According to the data, approximately 40% of active users in the streaming segment are subscribed to Prime Video, reflecting Amazon’s strong position in the digital entertainment industry.

The research covers a period of 12 months, from the fourth quarter of 2024 to the end of the third quarter of 2025. During this time, other factors influence market behavior, such as the growing popularity of exclusive and original content on both platforms. This phenomenon indicates a shift in consumer preferences, where the quality and variety of content seem to play a crucial role in the subscription decision.

While Netflix focuses on diversifying its offerings through the implementation of ad-supported tiers, Prime Video’s growth strategies seem to be more effective so far. In this scenario, competitors like Hulu and Disney+ are also ramping up their efforts to attract new subscribers, which could divert some attention and resources from the leading platforms.

Moreover, this growth in Netflix’s advertising segment suggests that the company is finding effective ways to attract an audience that prefers lower rates in exchange for ads, although there is still a long way to go to catch up with its direct competitors. This situation invites reflection on the future of streaming and how platforms will adapt to the changing demands of their users.

This is the new Christmas classic on Prime Video that nobody expected

The movie Red One, starring Dwayne Johnson and Chris Evans, has reached a historic milestone on Prime Video by becoming the platform’s biggest cinematic success, accumulating 50 million views in the last four days. Despite its remarkable success in streaming, the box office figures were less impressive, earning only 185 million dollars against an estimated budget of 250 million, indicating a disappointing performance in theaters. Sweet Christmas (sometimes) Since its initial release, Red One has secured its place in the hearts of the audience, returning to the number 1 spot […]

The movie Red One, starring Dwayne Johnson and Chris Evans, has reached a historic milestone on Prime Video by becoming the biggest cinematic success of the platform, accumulating 50 million views in the last four days. Despite its remarkable success in streaming, the box office figures were less impressive, earning only 185 million dollars against an estimated budget of 250 million, indicating a disappointing performance in theaters.

Sweet Christmas (sometimes)

Since its initial release, Red One has secured its place in the hearts of the audience, returning to the number 1 spot on Prime Video during the Christmas festivities of 2025. Its appeal has remained, being a staple in this year’s holiday programming and challenging the notion that only classic films can capture the audience’s attention during this season. No other Christmas movie on Netflix has managed to make a similar impact this year, with the classic Klaus being the closest to Red One’s success, although it still lags behind in terms of popularity.

The reviews for Red One have been mixed; some consider it a weak film, but its success in streaming suggests that its appeal lies in the experience it offers. This situation highlights a growing trend in content consumption, where audiences often become more receptive to productions on streaming platforms despite weak box office performance. It seems that Red One has found its second life on Prime Video and, if it continues its upward trajectory, it may become a contemporary Christmas classic.