The president of Capcom says that games are too cheap, perhaps he’s right?

The president of Capcom has said that video games are too cheap and the truth is that he is right; In this article we explain why.

The price of video games is a contentious issue that is rarely discussed in reconciliatory terms. They are a luxury product, but one with a value that has been extremely distorted by a series of questionable market decisions made over a decade and a half. That’s why every time an executive says that video game prices are too low, we react with surprise. But what if that were true?

All of this comes in the context of recent statements from Capcom’s president, Haruhiro Tsujimoto, who believes that the company’s video games are priced too low. He explains this by pointing out that the cost of development has grown exponentially, while the price of games has not followed suit, suggesting that increasing game prices would be a “healthy option” for the industry.

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According to Tsujimoto, development costs are a hundred times higher than in the 80s, while software prices have hardly increased. And while it’s true that the recession is something to consider, he believes it’s not something that affects the industry, as demonstrated by the 2008 financial crisis.

Up to this point, it may seem like the discourse of someone completely disconnected from reality. However, he’s not saying anything that is untrue. Since 2004, the video game market, particularly on PC, has kept the base price of games practically unchanged. This means that prices have remained virtually the same for 20 years, even when there has been double-digit inflation that may well be approaching three digits rather than just one. This has recently changed for most AAA console games, increasing the price to 70-80 euros from the previous 60-70 euros, even though on PC, prices largely remain at 50-60 euros for base games.

How is it possible that these prices have remained until relatively recently? Essentially, it’s due to the constant influx of players. The increase in players over time has been exponential. Starting with the arrival of the PlayStation, but particularly with the PlayStation 2 and the complete democratization of the PC, the internet, and mobile phones, the number of players exploded. This allowed them to continue maintaining prices even as margins became increasingly marginal. They made less money, but they had more buyers.

That’s the problem. Big companies like Capcom, EA, Sony, Microsoft; they can afford to do this. But it creates a suffocating situation for small and medium-sized companies. A situation where it’s practically impossible to create games beyond a certain point without underselling your product.

Small companies, indies, have to sell their games well below their market value because between the prices set by big companies and constant sales, a too-high price would result in very few full-price sales. This makes the viability of a small studio entirely dependent on creating a game that sells in the six-figure range, something generally exclusive to large companies, or creating moderately successful games consistently, with none of them failing, to keep the company afloat.

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In fact, this explains the near-complete disappearance of AA games, those medium-sized games leaning towards the larger side, and with it, the disappearance of medium-sized companies. As their production costs have increased but the perceived value remains the same, they must sell them well below their cost. Therefore, they must either be a resounding success or a failure that questions the viability of the company, essentially making it impossible to take such risks.

Is it better, then, to create a large game? Not necessarily. AAA games are so costly in terms of production and marketing that even at their price point, they need to sell millions to break even. The difference is that big companies could scale them down and create less expensive games, in line with the prices they charge, to balance the equation, instead of constantly scaling up, seeking an unsustainable limit — of people willing to pay whatever, of a constant influx of new players. Something they won’t do because that’s the ideological foundation of capitalism: the physically impossible perpetual growth.

That’s where the problem lies. Big companies keep scaling up, relying on an infinite market of potential new customers, creating an entirely unrealistic value scale. This makes medium-sized companies unsustainable, unable to compete, and forces small companies to devalue their product, forcing them to subsist to ridiculous levels or take insane risks that no one should take. Such as mortgaging their homes, betting that the game will be a resounding success, as many indie developers who have succeeded have done, and many more who have not and have ended up on the street, and we haven’t heard about them.

That’s why Haruhiro Tsujimoto is right. Games cost less than they should. Specifically, indie games, medium-sized games, cost less than they should. But not the big games from big companies. A new Resident Evil could simply scale down to fit a realistic value scale. 70, 80, or 90 euros for a video game is a lot of money. Raising it even further, as if people’s purchasing power were infinite, is a gamble they shouldn’t want to take.

Therefore, what’s healthy for the industry is not for AAA games to raise their prices. What’s healthy for the industry is for indie and medium-sized games to raise their prices, and for AAA games to become smaller and less grandiose. Have worse graphics. Be made by smaller studios. What’s healthy for the industry is for the difference between a blockbuster and an indie game not to be measured in numbers equivalent to the GDP of a medium-sized country. Because as long as it remains like this, no matter how much they raise or don’t raise the price of games from big companies, the industry will continue to be on the brink due to an economically unsustainable model.

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Get Ready to Pin Down the Basics: Your Complete Starter’s Guide to Wrestling

The world of wrestling can seem intimidating from the outside, but don’t worry: we explain everything you need to know to get started.

Wrestling is more alive than ever. Thanks to the internet, smaller federations, and consistent growth over the years, this blend of sport and theater has established itself as a legitimate form of entertainment in popular culture. However, like many forms of popular culture, it can be challenging to know where to start when it comes to watching wrestling. That’s what we’re going to clarify here. We’ll explore the main federations, what sets them apart, where you can watch their content, and who their top stars are. The rest is diving headfirst and catching up because it’s all about diving headfirst and filling in the gaps gradually.

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WWE

If we have to talk about wrestling, it is essential to start with WWE. The company led by Vince McMahon is one of the oldest and most well-known in the world, having established in the minds of many what wrestling is. Not for nothing, legends like Hulk Hogan, The Rock, and John Cena emerged from here. Based in the USA, with strong ties to Saudi Arabia, it has an international roster but a distinct style: prioritizing spectacle over sport and catering to a family-friendly audience.

Currently, their top star is Roman Reigns, who holds the company’s highest title: the Undisputed Universal Champion. He is also part of The Bloodline storyline, still unfolding, and considered one of the greatest stories ever told in WWE.

Apart from Roman Reigns, other prominent current names in WWE include Gunther, the current Intercontinental Champion, and Asuka, the Raw Women’s Champion. While there are other big names in WWE like AJ Styles and Seth Rollins, it is these three, along with some of their female wrestlers such as Bianca Belair or Iyo Sky, and the Raw Tag Team Champions Kevin Owens & Sami Zayn, who continue to showcase the best of WWE: a perfect blend of well-developed personal conflicts and excellent wrestling.

AEW

Being a young federation doesn’t mean it can’t compete in wrestling, as demonstrated by AEW. Founded and led by Tony Khan, AEW was established on January 1, 2019, and aims to be the opposite of WWE. While McMahon’s company prioritizes entertainment over wrestling, Tony Khan’s company puts wrestling above entertainment. This doesn’t mean there are no stories and promos; they do exist and are very good, but they are developed less through conversations and more through what happens in the ring.

It’s difficult to define who is currently at the top in AEW, but it’s not unreasonable to say that it’s MJF. Real name Maxwell Jacob Friedman, he is a technical prodigy with astonishing acting skills. At just 27 years old, he has become the AEW World Champion in a federation known for having some of the best wrestlers in the world. It’s no wonder his iconic phrase is “I’m better than you, and you know it.”

In any case, AEW is the federation where wrestling is the most important aspect. Here, you can find a mix of professional wrestling, classic wrestling, indie wrestling, and puroresu, with some of the best wrestlers in the world calling AEW their home. Jon Moxley, Bryan Danielson, Kenny Omega, The Young Bucks, and Chris Jericho are among the names regularly competing here. Additionally, with talent-sharing agreements with AAA and NJPW, and a constant focus on providing opportunities for young talent, AEW showcases numerous other great wrestlers on their shows, such as Adam Page, Jay White, El Hijo del Vikingo, and Katsuyori Shibata. This solidifies AEW as the current home of wrestling.

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AAA

We can call it wrestling, we can call it lucha libre, and it may seem like we’re talking about the same thing, but not exactly: lucha libre has its own identity, and that is well known in AAA. Lucha Libre AAA Worldwide, also known as Caravana Tres Veces Estelar, is led by Marisela Peña Herrada and is characterized as, if not the most important, certainly the most well-known wrestling federation in Mexico. With a history dating back to 1992 and business relationships with numerous international companies, AAA is the home in Mexico for most wrestlers with international aspirations.

If someone stands out in AAA, it’s El Hijo del Vikingo. Trained by King Vikingo, he won the AAA Mega Championship on December 4, 2021, and has successfully defended it since then on seven occasions against some of the best wrestlers in Mexico. Furthermore, his recent appearances in the United States, particularly in AEW, where he competed against Kenny Omega, the former AAA Mega Champion, and other wrestlers, have only elevated his status as a superstar.

AAA indeed has multiple stars of importance beyond El Hijo del Vikingo, and one who has shined the most in the past year is Fénix. By unifying the AAA World Heavyweight Championship and the Latin American Championship, he became the first Triple Crown Champion in the company’s history. Other wrestlers such as El Cuatrero, Dralístico, and Bandido are also prominent names who have excelled in the federation, showcasing the immense talent and deep-rooted love for a purely Mexican wrestling style within AAA.

NJPW

In Japan, where they have puroresu (professional wrestling), the largest promotion is called NJPW (New Japan Pro-Wrestling). With a style they define as Strong Style, characterized by open-handed strikes, elbows, and more realistic-looking moves influenced by MMA, NJPW offers a much more technical and realistic approach compared to the more fantastical and acrobatic world of lucha libre. It’s no coincidence that the company was founded by Antonio Inoki, a man who popularized wrestling and MMA in Japan. Currently, NJPW is led by Takami Ohbari, who has expanded the company’s international relations, particularly with AEW and AAA, albeit to a lesser extent with WWE.

Choosing a single name as the main face of NJPW is literally impossible. At the very least, we would have to highlight Sanada, Will Ospreay, and Kazuchika Okada, also known as The Rainmaker, as the three pillars on which the company stands. These three men belong to three different factions, each with a distinct style, but they share one thing in common: all three could be considered the best professional wrestler in the world, and it would be difficult to argue against it.

Indeed, NJPW thrives on the battles between factions, which sets it apart from other promotions. CHAOS, Bullet Club, United Kingdom, Los Ingobernables de Japon, Just 5 Guys, House of Torture, and now even the Blackpool Combat Club, previously only present in AEW, are constantly in conflict. There are constant betrayals, wars between groups, and internal power struggles within the factions. Unlike other promotions where the focus is often on individual members, in NJPW, the destiny of the group and the subgroups within them are of utmost importance. This unique emphasis on faction dynamics gives NJPW a distinct identity within the world of professional wrestling.

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Stardom

Stardom has undoubtedly proven that wrestling is not just for men. While AEW and WWE have a solid roster of female wrestlers, only Stardom has provided them with a platform where they can shine just as brightly as their male counterparts. World Wonder Ring Stardom, founded and directed by Rossy Ogawa, is a women’s-only puroresu promotion. As a sister promotion to NJPW, it embraces a similarly hard-hitting style of wrestling and incorporates group-based storytelling. However, unlike NJPW, the spotlight here is solely on the women.

Currently, the reigning queen of Stardom is undoubtedly Tam Nakano. Holding both the World of Stardom Championship and the Wonder of Stardom Championship, the leader of the Cosmic Angels exhibits a visually stunning and surprisingly hard-hitting style. She seamlessly combines classic wrestling techniques with her own technical prowess, making her a particularly skilled wrestler whose matches are enjoyed for the grace and subtlety of her movements.

Apart from Tam Nakano, Stardom can proudly boast of having some of the best female wrestlers in its roster. Names like Giulia, Mina Shirakawa, Natsupoi, Kairi, and Mayu Iwatani easily stand among the top wrestlers today, regardless of gender. This makes Stardom a promotion that is truly worth following. Not only does it provide excellent women’s wrestling, which unfortunately remains relatively rare even in 2023, but it also delivers outstanding wrestling overall. Stardom sets a high standard for the quality of its matches and showcases the incredible talent and skill of its wrestlers.

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