Tag: tiktok

TikTok aims to become the new YouTube with this new measure

Almost ironically, TikTok now wants to take the opposite route: encourage its users to create increasingly longer videos.

During the last few years, applications like YouTube and Instagram have wanted to adopt the short video model that has brought so much joy to TikTok. Almost ironically, TikTok now wants to go the opposite route: encouraging its users to create increasingly longer videos.

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One of the keys that has always characterized TikTok is the brevity of its videos: in its beginnings, only 15-second shorts could be uploaded. Over time, the platform expanded its limits. First, it was 60 seconds. Then, 3 minutes. In 2022, TikTok extended the maximum duration of videos to 10 minutes. Now, the app is testing a new limit, 15 minutes. Even though immediate content is trendy, the audience seems to prefer much longer videos.

This is evident in the metrics, revealing that users now spend up to 50% of their time watching videos longer than a minute. To promote this change, TikTok organized a private event in late October in New York, attended by numerous content creators. According to an attendee, the social network executives explained to influencers how longer videos could enhance their earnings.

While YouTube used to lack a direct rival, it has now found a significant contender in TikTok. As if that weren’t enough, not only might we see an extension in the time limit, but also a change in format. TikTok is also exploring the possibility of allowing horizontal video viewing. These changes would also serve to attract more content creators and provide them with the necessary tools to share their message with the audience.

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The first sector where TikTok doesn’t succeed: video games

The world of gaming is going through, to say the least, a peculiar time. Starting with the positives, the year 2023 will be remembered as one of the most prolific in terms of both quantity and quality of titles (Starfield, Baldur’s Gate 3, and The Legend of Zelda: Tears of The Kingdom being good examples of this). However, this hasn’t stopped companies from laying off employees left and right. Now it’s ByteDance, the parent company of TikTok, planning a deep restructuring of Nuverse, their gaming brand.

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A company spokesperson explained that “following a recent review,” ByteDance has “made the difficult decision to restructure” all its gaming-related businesses (Nuverse). Sources close to Reuters claim that ByteDance’s intention is to completely exit the sector. Furthermore, games that were still in development will also be definitively canceled next December.

The only surviving entity from this withdrawal will be Ohayoo, a label dedicated to publishing casual titles and operating through Douyin, the Chinese version of TikTok.

Certainly, ByteDance had made a strong bet on gaming. In October 2022, we learned about the company’s plans to dedicate a section within TikTok to games. We’ve also seen them acquire major companies like Shanghai Moonton Technology, the developer behind the popular mobile game Mobile Legends: Bang Bang. The studio was bought in 2021 for $4 billion.

On the other hand, Nuverse was a very important part of ByteDance. We can’t forget it’s behind powerful titles like Marvel Snap, which has already boasted generating over a hundred million dollars in revenue. For now, the official Marvel Snap account on X has called for calm and stated that “SNAP will continue to operate and improve in the future.”

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TikTok is becoming the newspaper for young people

More and more users prefer to use social networks rather than traditional media to stay informed.

Much has been written about TikTok and its predominance as a social network. Such is its popularity that it not only boasts more than a billion active users, but it has also become a news medium in its own right.

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Statistics don’t lie: as reported by Reuters, the percentage of users using TikTok for information increased by 43% in 2023. More and more people are using social media to stay updated on what’s happening in the world.

The study, conducted by the Pew Research Center, revealed these results based on a survey of 8,842 Americans. Within this group, 67% accessed news apps or websites to stay informed. However, many also relied on social media as an information source. Facebook emerged as the most popular platform, being the primary choice for 30% of users. Following were YouTube with 26%, Instagram with 16%, and TikTok with 14%.

The battle to capture user attention has become tougher than ever, and this is something traditional media outlets are well aware of. Moreover, this clashes head-on with another reality: the low trust the public has in newscasts. The Reuters Institute report of 2023 reveals that up to 35% of users avoid traditional media. Instead, today’s news consumers seek a source more aligned with their preferences, something that social media platforms can provide.

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Participation in social media has also shifted. New trends indicate that users are commenting and sharing less publicly. However, the opposite is happening in private groups. WhatsApp, Telegram, and Discord are among the preferred platforms because they facilitate dialogue among trusted individuals, free from the toxic atmosphere that public discussions can generate.

TikTok has been banned for “disrupting social harmony” in Nepal

Nepal has decided to ban the downloading of TikTok in the country as it considers it disrupts & social harmony.

TikTok has emerged as one of the most popular social networks in the world, with nearly more than a billion active users worldwide. However, this has not spared it from receiving all kinds of criticisms, whether it be for the data collection it performs or the addiction it can generate.

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These concerns have been more than enough for the government of Nepal to decide to ban the download of TikTok in the country. One of the main reasons the government cited in favor of this ban is that it was ‘disrupting the social harmony‘ of the country.

The Minister of Foreign Affairs of Nepal, Narayan Prakash Saud, told Quartz that ‘it was necessary to regulate the use of the platform, as it was disturbing social harmony, goodwill, and the flow of indecent material.

The government of Nepal has also demanded that social media platforms ‘be accountable‘ in the country. To do so, they must register, open liaison offices, pay taxes, and comply with Nepal’s laws without exceptions

However, this is not the first time TikTok has faced bans and restrictions. The United States itself previously completely banned the ByteDance platform due to concerns about how Beijing might use the data the app collects from its users. Other countries such as Britain and New Zealand also prohibited the installation of TikTok on the mobile phones of public workers. Meanwhile, TikTok has repeatedly denied sharing data with the Chinese government and asserted that it would not do so in the future.

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TikTok goes on strike: Moderators in Spain can’t take any more damage to their mental health

Surely you have ever wondered how it is possible that videos of explicit sex or worse nonsense do not appear on TikTok, with so many bad people in the world

Surely it has happened to you more than once: you’re watching TikTok, and before you know it, two hours have passed, and it’s already nighttime. The ability to watch one-minute videos, one after another, without encountering unpleasant surprises, thanks to one of the best algorithms ever created, is one of the keys to the success of the social network. The other key? The people in the shadows: the moderators.

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This one, not that one

I’m sure you’ve wondered at some point how it’s possible that explicit sexual content or even worse things don’t slip through on TikTok, considering the amount of malicious people in the world. There’s an explanation for it: a team behind the scenes choosing which videos can and cannot be on the platform. Currently, there are more than a hundred pairs of eyes watching everything that happens to prevent surprises.

Or, rather, there used to be, because the team has gone on an indefinite strike in Barcelona due to a series of reasons that are quite understandable, to be honest. After all, it’s a job that erodes mental health, moderating violent and sexual content for hours in exchange for a rather small salary… and, as a new development this year, the elimination of remote work.

Moreover, the company has decided that, in addition to this measure, it will further reduce the moderators’ salaries to compensate for transportation to the offices. Yes, reduce. Quite nonsensical, indeed. The striking employees are asking for the exact opposite: they want to be reimbursed an extra 20 euros for each day they have to work in the office to cover the increased expenses. And that’s not even considering the issue of mass leaves due to depression.

For now, the strike is primarily focused on implementing remote work, ensuring that 30% of the staff can work from home, with no one being forced to be in the office all the time. It remains to be seen if they will succeed, or else TikTok might find itself without its guardians… and that’s where things could start to fall apart.

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Cult of the Lamb said they would delete the game on January 1st… but it turned out to be a joke

The developers of Cult of the Lamb joked that they would have to delete their game due to licensing changes in Unity… and they have had to clarify it

Understanding irony on the internet is not always easy. What is meant as a joke can easily be taken out of context, especially when the atmosphere is already charged. That’s why it’s essential to be very careful about what is said in official statements or what can be interpreted as such. Because the possibility that people will interpret everything we say literally is not remote at all. In fact, it’s the most likely thing that can happen to us.

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That’s what happened to Massive Monster, the developers of the popular Cult of the Lamb. Due to the controversy surrounding changes in monetization and the Unity licensing issue, the official Twitter account of Cult of the Lamb stated that they would delete the game on January 1st, the moment when the new license would come into effect.

The thing is, all of this was a joke. Cult of the Lamb will still be available for purchase from January 1, 2024, onwards. It’s not a joke that Cult of the Lamb is made in Unity or that they are strongly against the new licensing and monetization terms, like the vast majority of developers. However, they clarified their position in a TikTok post, emphasizing that some media outlets sensationalized what was intended to be a joke from the beginning. Nothing more.

@cultofthelamb

are we deleting our game? #cultofthelamb #unity #teaser #indiedev #indiegames #drama

♬ original sound – Cult of the Lamb

Indeed, as we’ve mentioned, the studio has expressed its opposition to these changes. In fact, they also issued a statement criticizing this move and indicated their readiness to switch to a different engine for their future projects. So, even though it was a joke, and they won’t delete the game they’ve already released, it appears that Massive Monster’s next game will not be developed in Unity.

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Piedras Tirar: The Social Media Account That Shatters Stereotypes and Sparks Inspiration

61,000 followers on Instagram and more than 25,000 on TikTok are the successes of a page created with a single objective: for people to share their videos throwing stones into the water.

One might think that everything has been invented on the Internet. There are even accounts of weathermen who put song lyrics into their forecasts, people who count the days before being asked in an establishment if they are going to eat “the usual” or street magicians with obviously lame tricks. However, people’s ingenuity surpasses anything that artificial intelligence will create in the future. And for proof, a button. Or a rock, rather: Throwing Stones.

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And now I’m going to throw this stone

61,000 followers on Instagram and more than 25,000 on TikTok are the successes of a page created with a single goal: for people to share their videos throwing stones into the water. But of course, with simplicity comes the twist: unusual shots, incredible presentations, unexpected endings, unique sounds, gigantic splashes. Piedras Tirar brings us back to innocence, to that time when there only seemed to be five websites, it is a place of true purity on the Internet.

Collaborative purity, moreover: to participate you don’t have to be a great artist, a genius or someone very cultured. You just need a rock, a river and a cell phone and the rest is done. And if you want to dig even deeper, the comments of the rockers (the wonderful name the fans have given themselves), who value everything from the layout of the shooter to the sound, the splash or the finish, will make you love their ingenuity even more.

@piedras.tirar

Un pedrolo con sonido elocuente!! Valorad la piedra en los comentarios rockeros!!

♬ sonido original – Piedras

Obviously, there are some rules: you can’t throw from so far away as to hit someone in the head and they demand patience with the videos, because they receive so many that it’s impossible to keep up with them, even if they upload several a day. Piedras Tirar, created by four Basque kids (or from the north, at least), doesn’t demand anything from you except to unleash your most primal instinct: the one that when you see a stone and a cliff you think, inevitably and regardless of your profession or academic level, to throw it.

There is no way to monetize it, no intention of becoming famous, just the pleasure of throwing stones and making them sound a lot. In a world of influencers, clickbait and clickbait, Piedras Tirar is what the Internet was created for. A place to be a little happier. To throw stones into a river. Who wants more?

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TikTok’s Three Words Stir Up a Complex Legal Dispute between Activision and YouTuber

In 2021, he created a video reacting to another video of someone cutting too many slices of pizza, and it went viral with nearly six million likes. And here the trouble begins.

We thought the 21st century would bring us incredible and crazy inventions, but instead, it has given us headlines and technology that we can’t fully comprehend or don’t want to use. This news, which some of us could understand in less than a minute, would be nearly impossible for people of a considerable age. Beware, because five years ago, none of this would have made any sense.

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Too many pieces

It all started with Anthony Fantano, a YouTuber specializing in music reviews on his channel, The Needle Drop, with nearly three million subscribers. Like any content creator, Fantano opened a TikTok account to experiment with the format. In 2021, he created a video reacting to another video of someone cutting too many slices of pizza, and it went viral with almost six million likes. And here’s where the trouble begins.

At the end of the video, Fantano shouted, “It’s enough slices!” It became so popular that he added it to TikTok’s library of commercial sounds, where several people used it to do the typical thing that happens on the video-sharing platform: repeatedly copy something that has become popular. I feel old, and I don’t understand anything.

@theneedletok

#duet with @luwe_themk want some Za? ????????????? #pizza #yummy #fypシ #meme #fantano

♬ original sound – Lu we

And a couple of months ago, Activision decided to use the said shout to promote some ‘Crash Bandicoot’ shoes. The thing is, Fantano felt that they were using him to promote the game without explicit permission, so he asked for over one million dollars as compensation. The problem is, there was no theft involved: by adding “It’s enough slices!” to TikTok‘s commercial library, permission is granted for its use in advertisements.

So, Activision and Anthony Fantano have ended up in a lawsuit where the video game company believes that the YouTuber is only trying to make money by bending the law in his favor. On the other hand, what is Activision seeking? They want Fantano to pay their legal costs and are preventing him from suing TikTok users for using his clip.

Indeed, in today’s world, it may seem crazy that you don’t need to give consent or support a product for them to use your voice in an advertisement. Explaining all of this without pausing to describe TikTok, Crash Bandicoot, and the concept of “commercial audio” to someone who might not be familiar with these terms can be quite a challenge, especially in 2023, where technology and internet culture are constantly evolving.

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The best TikTok trends that will brighten your day

Here are some of the best we’ve found, scientifically ranked according to our criteria. The best TikToks in the world are…

In just three years, TikTok has given us a lot of drama. Disputes, deadly challenges, questionable trends and hearings in the United States Congress to try to veto the social network in the country of “liberties”.

So much so that it’s easy to forget that TikTok is also inundated with hilarious, creative and hilarious creators bringing us joyful content.

Rising from the ashes of Vine, best known for bringing the six-second sketch comedy to the web, FunTok’s legacy lives on the app. And one person has set out to remind us.

On June 1, an anonymous Twitter user known as “Mystery” released a six-word tweet that would dominate timelines for days. “What is the funniest TikTok video you have ever seen?” he wrote.

Despite having a modest 1,700 followers, the tweet exploded in popularity, receiving around 15,000 responses and quotes tweeted by people sharing some of the best TikTok comedy we’ve ever seen. Going for 500 million views.

Here are some of the best we’ve found, scientifically ranked according to our criteria.

Dolls that tell a Euphoria-style story

TikToker Thea von Engelbrechten received multiple mentions in the thread for her absurdly hilarious series that follows the wacky imaginary antics of a group of Sylvanian Families dolls who speak internet slang, deal drugs disguised as baby formula, and buy their weapons. on Depop amidst friendship dramas set to vintage pop songs.

Engelbrechten explained that he used the series to highlight some of the real problems young people face in an exaggerated way. “It’s my way of dealing with it and joking about it,” he said. His 2.3 million followers seem to agree.

An alien on Earth on vacation

“My friend had suggested it, you know, we were picking a vacation spot and she was like, ‘Let’s go to Earth,’ and I was like, ‘Earth?!’” says creator flossybaby, playing the role of an alien being interviewed about his experience visiting the human planet.

The viral video, which has received more than 20 million views since it was posted in October 2020, was suggested by Twitter user @sapphosz. Aside from the absurd nature of the alien filter, its sarcastic tone, which mimics that of people interviewed on the news, gives it comic value.

“I promised myself I wasn’t going to cry when I did this interview,” the alien continues, tears welling in his eyes. “But we got there and these people are disgusting. They are the most unpleasant people I have ever met, and I have been to Jupiter, Pluto, Mars…very good people. But the Earth? We were in the trenches.”

Bizarre FoodTok is updated

For Twitter user @NomDeGuerre69, it all revolves around a TikTok creator named Tanara Mallory, whose reactions to the app’s weirdest recipes combine sarcastic catchphrases and deadpan humor to delicately mock increasingly wacky food videos.

“I just sarcastically say what everyone else thinks,” Mallory explained at the time. She has managed to amass 3.5 million followers on the app with her comedic videos, which may be inspired by her day job as a production cook at a supermarket.

The creator doesn’t make fun of home cooks who share her recipes, the videos she makes fun of seem designed for trolling, with “tips” like chopping onions without bothering to peel them, stuffing chicken with marshmallows, and staples it shut, just the thing. you always wanted, as Mallory would say.

When your friend goes influencer for no reason

Be an influencer having three followers? It’s all about the classic TikTok influencer move, from filming in his car to a cheery “Hey guys!” and claim that your followers have been asking you for whatever content you are about to give them. In this case, the ultimate cliché: a morning routine.

A Twitter user who goes by the name of @EmmaTolkin reuploaded the mega-viral TikTok, which has received more than 15 million views since it was posted in November 2020 by a user known as Roquey.

The on-screen caption reads “pretending to be an influencer in front of my friend”. The friend in question starts laughing as he announces to the camera that he’s about to share his routine, saying between giggles, “What are you doing?”

Roquey’s uncontrollable laughter and subsequent reactions make the video the comedic gold it is, while also reminding us of the absurdity of some aspects of influencer culture that we probably don’t question enough.

“Do you think I am the owner of Ikea?”

Comedian Scott Seiss, also known as the “Angry Ikea Guy” on TikTok, received a lot of love in the Twitter thread.

His viral TikTok series shows him posing as an Ikea employee, saying out loud what many customer service workers save to rant over after-work drinks about upset shoppers.

Imagining a response to a customer who says he’s going to tell all his friends not to shop there, he says, “Tell them. Do you think I want five others like you running around the store? Call me and I’ll tell you. Do you think you hate this site more than me? I work here, get over that.”

Inspired by his time working at Ikea, Seiss’s videos have resonated with viewers, helping him amass 1.7 million followers, land a role in the movie “Cocaine Bear” (2023) and tour of his comedy show all over the country. A true comic inspiration on TikTok.

If American department stores were TV stars

If you thought the Kardashians were a lot, wait until you see the mean girl drama that unfolds between popular Nordstrom and Bloomingdale’s, Macy’s wannabes, and lovable outcasts Dillard’s and JCPenney, at least in the mind of TikToker Perry Goeders. If you’re not American, you won’t understand this.

His TikTok, in which he imagined what a reality show based on department store personalities would look like, was suggested by a Twitter user who said he worked at one of the aforementioned stores.

In comments to the original video, which was posted in June 2022, many said their experiences also matched the vibes given to each store. Goeders has also continued the story, posting several episodes of his department store series. You’re welcome.

Everything is a cake… even your ass

There was a time, not too long ago, when you couldn’t browse social media for more than 30 seconds without seeing a strangely disturbing video of someone cutting up an everyday object to reveal that it was actually a realistic-looking cake.

Long before Netflix caught on with the appeal of this trend and turned it into a baking contest, social media users began reporting that they found the trend disturbing and distorted their sense of reality.

A TikTok user, known as “danbambam”, turned his pie-induced trauma into comedy in a video highlighted by Twitter user @imsorryrumhammm.

Set to eerie horror movie music, the video shows the creator growing distraught as he watches on a screen as someone cuts up household items like toilet paper and an onion, revealing them to be cakes. As the music increases, paranoia sets in for the creator, who begins to suspect that everything around him is cake, only to discover that he himself is a baked good, and proceeds to eat himself.

The video combines black humor and hyperbole with a very close level of anguish. The uneasy feeling you get when watching bait-and-switch videos isn’t just comedy, it has deep psychological roots.

Zach King’s Harry Potter Illusion

@zachking

They rejected my application to Hogwarts but I still found a way to be a wizard. ?#illusion #magic #harrypotter

♬ Zach Kings Magic Broomstick – Zach King

The most viewed video on TikTok is none other than Zach King, where he jokingly says that he was rejected by Hogwarts when he found a lizard on his way.

Zach King is one of the most followed TikToker has more than 75 million followers. This guy has 4 spots in the top 10 most viewed TikToks of all time which is a rare feat for any TikToker.

How to roll down a window with long hair

@khaby.lame

Could be the new Khaby ??? ??‍? ?? Potrebbe essere il nuovo Khaby? #learnfromkhaby #imparacontiktok #stitch

♬ suono originale – Khabane lame

Once again, Khaby is here to teach you one simple, yet useful thing that could save your wife from a hair killer.

In this video, Khaby says not to panic when your hair gets caught in your car windows and simply rolling them down will fix your problem. This video has gotten just over 300 million views on TikTok. Yes, it’s a prank video.

You don’t remember anything, forget it

@willsmith

I don’t remember making this…? @chrisashley

♬ #WIPEITDOWN – BMW KENNY

Will Smith is a big name in Hollywood as he is one of the most popular actors worldwide and has a huge following on social media. On TikTok alone, the actor has more than 73 million followers, which gives an idea of ​​the popularity of this man.

In this short clip, he is cleaning mirrors, but suddenly his character from the Men in Black movie appears and he is in shock for a while. This Smith video has gotten almost 20 million “likes” and has been shared by more than 200,000 people, which I would say are crazy numbers.

The world’s largest toothpaste experiment

@thesciencefactory

Worlds Largest Elephant Toothpaste experiment w/@daviddobrik #winterbreak #elephanttoothpaste #scienceexperiments #nickuhas #foam #chemistry

♬ My House – Flo Rida

Experiments are fun, and Nick Uhas loves to do lots of science experiments that you may not have seen before. In this video, he shares the world’s largest elephant toothpaste with over 266 million views and close to 19 million likes.

Even though this video was posted in 2019 it is still one of the most viewed videos on TikTok today. Nich Uhas is one of the top TikTokers in the world and has a huge following with 7.3 million views.

I didn’t take anything!

@noelgoescrazy

I didn‘t take anything! just vibes??? dc @DENNISMIK? #fürdich #fy #fyp

♬ Calm Down – Rema

Again a calming video song with a twist by Noelgoescrazy. He makes it look like he’s stealing someone’s phone and starts dancing to this song which has gotten him around 265 million views with 8.7 million views.

Noelgoescrazy has a huge following on TikTok with over 28 million followers, mostly posting entertaining and funny videos.

When kindness floods the streets

@itsnastynaz

? He Was Watching Him Eat , While He Was Hungry ?! So I Invited Him In And Gave Him Food ?❤️ He Was HAPPY ? #foryou #give #homeless @itsavage

♬ Falling – Trevor Daniel

Itsnasersaleh notices someone watching from outside a restaurant and invites him to come over to give him some food and drink. The person was very happy to receive these foods and gave Itsnasersaleh a big smile.

This video was viewed by more than 264 million people and got 27 million likes, almost nothing. The world needs people like Itsnasersaleh to help those in need.

The yawning of a bat

@muhammadimmad92

Yawning bat ? #foryou #fyp #bat #america

♬ original sound – Muhammad Immad ??

Sure you’ve seen people yawn, but have you ever seen a bat yawn? In this short video you can see a bat yawning, a rather unusual scene for anyone witnessing it.

This video has over 267 million views and garnered 22 million views. It is shared by the Lubee Bat Conservancy, a non-profit organization that cares for bats and their habitats. They share many educational videos on TikTok and have over 2 million followers.

The tranquility of the beach like never before

@outdoorkindaguy

Wait for the wave to hit the camera ???…. #ocean #satisfying #gopro #australia #natureathome #heapsgood #amazing

♬ Lose Control – MEDUZA & Becky Hill & Goodboys

The last video on our list is from Outdoorkindaguy, followed by over 8 million people on TikTok and few seem to me.

In this short video, Outdoorkindaguy has placed his camera near a sea where small waves hit the camera, showing the clean water of the sea. It looks stunning from any angle, and you’ll want more such videos after watching this clip. It gives peace of mind, it’s beautiful.

Breaking the Influence: Understanding the Rise of De-Influencing on TikTok

From influencers we went to micro-influencers. And from there, to the next logical step: the de-influencers. In other words, the people who tell you why you don’t need a product. Eye.

For years, brands have been paying attention to influencers, those individuals who supposedly have the power to persuade people to consume a product simply by talking about it. And at first, it was something beautiful, almost natural, until money came into the picture. Since then, every recommendation is scrutinized. We went from influencers to micro-influencers. And from there, to the next logical step: de-influencers. That is, people who tell you why you don’t need a product. Watch out.

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Why do you want that? Haha, greetings!

Imagine that, as a brand, you have spent thousands of euros on a campaign for Dulceida and Verdeliss to talk about how much they love your handbag on their Instagram or TikTok. Their speech may sound more or less realistic (since the #ad label is mandatory, less so), but what everyone will interpret as brutal sincerity is the speech of an anti-influencer listing all the reasons why you should save your money. And it’s not easy to recover from such a reality check.

Normally, anti-influencers comment on viral trends, those campaigns that all celebrities participate in, and products that become famous overnight. And don’t think this is just a passing trend: videos under the #deinfluencing hashtag have already accumulated 727 million views on TikTok, which means 727 million potential lost sales.

@gizzelle.22

de-influencing but make it honest ? @benefitcosmetics @nyxcosmetics @essence.cosmetics #deinfluencing #QuakerPregrain #greenscreen #greenscreenvideo #f #fyp #fy #fypシ #fypage #fypシ゚viral #fypdongggggggg #fypp #fyppppppppppppppppppppppp #fypdong #for #foryou #foryoupage #foryourpage #foryoupageofficiall #foryour #foryouu #foryoup #foryoupge #ulta #ultaskintok #ultabeautyattarget #ultabeauty #ultabeautyforward #ultahaul #ultah #ultaemployee #ultafinds #ultamusthaves #ultabeauty #ultabeautyforward #ultabeautyhaul #ultabeautyproducts #ultabeautyattarge #ultabeautyhack #ultabeautytarget #ultabeautyfinds #ultabeautymakeup #ultaemployeecheck #ultaemployeehack #ultaemployees #ultaemployeehaul #ultaemployeeperks #ultaemployeegratis #ultaemployes #ultaemployeeu #target #targethalloween #targetfinds #targetmusthaves #targethaul #targetrun #targetaudience #targettok #targetstore #targetstyle #targetshopping #viral #viralvideo #viraltiktok #viral_video #popular #popularvideo #benefitofbrows #benefitcosmetics #benetint #nyxcosmetics #nyxcosmeticss #essence #essencecosmetics #screammovie #viralmakeup #popularmakeup #trending #trendymakeup #sephora #sephoraliplooks #sephoraconcealers #sephorahaul

♬ Ni tú ni nadie – Alaska y Dinarama

The idea behind de-influencing is similar to what BeReal aimed for: in a world full of fake recommendations, “here suffering” posts, and posers, showcasing reality serves as an antidote to social media itself. It feels authentic, which is exactly what Generation Z seeks on TikTok. A de-influencer breaks expectations, destroys the real need for a product, ruthlessly crushes virality (especially false virality). They become the voice of the people, those who cannot be bought, the response of a generation to millennial influencers.

Is this an indication that the present is more negative than the past, or that Generation Z is fed up with posing? Or is it simply a testament to how a trend can become popular overnight? When TikTok is studied someday, decades from now, we will likely see how anti-influence marked an entire era. And thankfully so: it was the antidote we needed against collective foolishness.

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