Tag: GDC 2025

The creators of Palworld say they are not worried about their finances

Pocketpair, the developer behind the popular game Palworld, is in a strong financial position that allows it to take significant risks in the development of new projects. According to their community manager, John Buckley, despite being “terrible” at managing their reserves, the company feels financially comfortable thanks to the “healthy generation” of revenue that Palworld has generated. This allows them to invest significantly in expansion and hiring, something necessary to meet the growing demand for their game catalog. A business strategy based on vibes During an interview at GDC 2025, Buckley shared […]

Pocketpair, the developer behind the popular game Palworld, is in a strong financial position that allows it to take significant risks in the development of new projects. According to their community manager, John Buckley, despite being “terrible” at managing their reserves, the company feels financially comfortable thanks to the “healthy generation” of revenue that Palworld has generated. This allows them to invest significantly in expansion and hiring, which is necessary to meet the growing demand for their game catalog.

A business strategy based on vibes

During an interview at GDC 2025, Buckley shared that the company has chosen not to set clear budgets for the release of new titles. “We are simply spending money until we feel we need to stop and wait to see what happens,” he stated. This approach, although risky, seems to be working in the company’s favor, as they have been able to explore innovative ideas without the immediate concern of costs.

Pocketpair has announced a new truck simulation game, highlighting its ability to undertake experimental developments thanks to its stable financial situation. Buckley also mentioned that shortly after the release of Palworld, they began to receive proposals for games from “big names”, reflecting the instant success the company has achieved in the industry.

Despite his inexperience in financial management, Buckley was optimistic about the future of Pocketpair. “Our CEO is an incredibly smart guy, and I’m sure that even if we spend more than we should, we’ve saved enough to stay afloat for a while,” concluded the community manager, suggesting that the company’s ability to improvise could be a strategic advantage in the competitive world of video games.

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The developer of Balatro comments on the success of his game

LocalThunk, the enigmatic developer behind the acclaimed game Balatro, has decided to maintain his anonymity to face the pressures of success in the video game industry. During his recent participation in the Game Developers Conference, LocalThunk had the opportunity to observe for the first time how strangers interacted with his creation. This experience was revealing, and the developer expressed on Bluesky: “Some people told me I should have played this before,” which reflects his skill and connection with the game. A decision based on wanting to maintain his privacy Despite his anonymity, which some compare […]

LocalThunk, the enigmatic developer behind the acclaimed game Balatro, has decided to maintain his anonymity to face the pressures of success in the video game industry. During his recent participation in the Game Developers Conference, LocalThunk had the opportunity to observe for the first time how strangers interacted with his creation. This experience was revealing, and the developer expressed on Bluesky: “Some people told me I should have played this before,” which reflects his skill and connection with the game.

A decision based on wanting to maintain your privacy

Despite his anonymity, which some compare to the style of the famous artist Banksy, LocalThunk does not seek to provoke media attention. According to Wout van Halderen, communications director of Playstack, the publisher of Balatro, his decision to remain in the shadows is based on a personal preference, allowing him to enjoy his success without being overwhelmed by the public spotlight. This gives him the freedom to act and experiment at events like GDC in ways that other recognizable developers could not. For example, during the conference, LocalThunk moved through the crowd after showcasing some impressive gameplay of the game.

The revelation of LocalThunk has sparked discussions about how interactions are perceived at such events. A GDC attendee shared a piece of advice they had received: “Don’t read the badges until after talking to someone, so you don’t get dazzled by fame.” This philosophy seems to resonate with LocalThunk’s experience in choosing discretion in their public appearances.

The reserved approach of LocalThunk has been positively received, both for its personal well-being and for the appeal it generates among fans, turning its story into a fact as intriguing as the game Balatro itself.

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English is no longer the most played language on Steam and the reason is Chinese games

Steam has established itself as a global gaming platform, and recent statistics reveal that more than 66% of users do not have English as their primary language. Mandarin, specifically simplified Chinese, has surpassed English as the most used language, reaching 33.7% of players compared to 33.5% who use English, according to a report presented at the Global Developer Conference 2025. Black Myth: Wukong has been a major catalyst for the Asian market. This trend is largely due to the growing popularity of games like Black Myth: Wukong, which has revitalized the market […]

Steam has established itself as a global gaming platform, and recent statistics reveal that more than 66% of users do not have English as their primary language. Mandarin, specifically simplified Chinese, has surpassed English as the most used language, reaching 33.7% of players compared to 33.5% who use English, according to a report presented at the Global Developer Conference 2025.

Black Myth: Wukong has been a great catalyst for the Asian market

This trend is largely due to the growing popularity of games like Black Myth: Wukong, which has revitalized the national video game market in China, attracting a larger number of users to PC and console gaming. Developers in the region claim that this interest has been a long-term desire and that they are now seeing a real opportunity to launch large-scale titles.

Iconic games like Genshin Impact, Infinity Nikki, and Honkai: Star Rail have achieved remarkable success, solidifying the impact of Chinese companies in the industry. Tencent, a gaming giant in China, has a strong presence in this ecosystem, influencing various areas of video game development and distribution.

Additionally, Japanese developers have highlighted the enormous capacity of the Chinese industry, mentioning that it uses ten times more resources and labor than Japan for its projects. This greater financial and human commitment allows for more innovative and bold ideas to emerge, something that, they say, would not always be accepted in the Japanese context.

Mandarin is not only widely spoken in China, but also in Taiwan, Singapore, Malaysia, South Korea, and Vietnam, which increases its use on gaming platforms. This phenomenon could continue, as the number of Mandarin speakers continues to rise, altering the landscape of global gaming in the coming years.

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Marvel Rivals will solve its RAM consumption issues in the next patch

Marvel Rivals, the new shooter based on the Marvel universe, is facing serious performance issues on PC, particularly related to excessive memory consumption. Although the recommended requirement is 16 GB of RAM, many players have reported that 32 GB is necessary to enjoy a smooth experience, which has led some users to be forced to upgrade their hardware. Marvels Rivals will stop eating your RAM as if it had never eaten Guangyun Chen, the game’s director, has acknowledged these issues in a recent interview during GDC 2025, […]

Marvel Rivals, the new shooter based on the Marvel universe, is facing serious performance issues on PC, particularly related to excessive memory consumption. Although the recommended requirement is 16 GB of RAM, many players have reported that 32 GB is necessary to enjoy a smooth experience, which has led some users to be forced to upgrade their hardware.

Marvel’s Rivals will stop eating your RAM as if it had never eaten

Guangyun Chen, the game director, has acknowledged these issues in a recent interview during GDC 2025, where he emphasized that optimization is a considerable challenge, especially due to the complexities of the new Unreal Engine 5. Chen indicated that the development team is working on an experimental option that would allow players to reduce memory consumption through a checkbox in the launcher, which is expected to be available for the second season, scheduled for mid-April.

However, it is important to note that the implementation of this solution will not be immediate. Chen warned that the solution must undergo thorough testing before its release, as they consider it a significant issue and need to address the situation in an organized manner. “We can’t just roll it out in a small patch, we have to test it thoroughly,” said the director.

Despite having reasonable specifications for a modern game, the RAM consumption issue in Marvel Rivals has frustrated many users. Some players, like Chen’s companions, have noticed a significant drop in performance after a patch in January, until they decided to upgrade their RAM. With the growing popularity of the game, the community hopes that the proposed optimization measures will be sufficient to improve the gaming experience on a wider range of PC configurations.

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Valve's directive states that the secret is not in the numbers: it is in honesty

Valve has demonstrated remarkable financial performance, generating more revenue per employee than Apple and competing strongly with giants like Amazon. This has become a central topic in the video game industry, highlighting Valve’s ability to maintain strong business relationships. Monica Harrington, former executive and the company’s first marketing director, emphasizes in recent statements the importance of trust in the industry to ensure long-term success. Trust: an important part of any company During an interview following her talk at GDC 2025, Harrington shared her experiences about […]

Valve has demonstrated remarkable financial performance, generating more revenue per employee than Apple and competing strongly with giants like Amazon. This has become a central topic in the video game industry, highlighting Valve’s ability to maintain strong business relationships. Monica Harrington, former executive and the company’s first marketing director, emphasizes in recent statements the importance of trust in the industry to ensure long-term success.

Trust: an important part of any business

During a post-talk interview at GDC 2025, Harrington shared her experiences on how a lack of enthusiasm for certain projects can lead to their cancellation. She recalled her time at Microsoft, where, after assessing the lack of good reviews for a game in development, she felt compelled to ask the key question: “Are you sure?”. This kind of honest approach is, according to Harrington, essential for maintaining credibility within the industry.

Valve’s commitment to transparency is reflected even in its approach to new projects. The constant assessment of evaluators’ enthusiasm is key; if critics do not show enthusiasm, that could mean the end of a game before its release. “It is crucial to notify the subtle currents in the perception of the game,” Harrington noted, which could be decisive for success in marketing.

Harrington also highlighted that many marketing experts come from the field of public relations, who are able to pick up on those subtle signals that can influence the direction of a project. His call for honesty and the safeguarding of credibility suggests that, in such a competitive environment, success is not only measured by numbers, but by the ability to genuinely connect with the audience and adapt to their reactions.

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