Tag: IA

GTA 6 will not have a trace of AI

At a time when generative artificial intelligence dominates conversations in the entertainment industry, Strauss Zelnick, CEO of Take-Two Interactive, has made it clear that this technology has no place in the development of GTA 6. During an interview with GamesIndustry.biz, Zelnick stated that, although Take-Two has been using artificial intelligence and machine learning tools as support in the development process, these do not replace human creativity, which he considers essential for creating memorable experiences. They wanted to clarify that AI has no place in the company. Zelnick emphasized that the worlds of GTA 6 […]

At a time when generative artificial intelligence dominates conversations in the entertainment industry, Strauss Zelnick, CEO of Take-Two Interactive, has made it clear that this technology has no place in the development of GTA 6. During an interview with GamesIndustry.biz, Zelnick stated that, although Take-Two has been using artificial intelligence and machine learning tools as support in the development process, these do not replace human creativity, which he considers essential for creating memorable experiences.

They have wanted to clarify that AI has no place in the company

Zelnick emphasized that the worlds of GTA 6 are built manually, building by building, street by street, neighborhood by neighborhood, a process that, according to him, is essential to achieve the quality and depth expected by players. Despite the growing pressure on the industry to adopt AI-based tools, the CEO expressed skepticism regarding the creative capacity of these technologies, indicating that there is no evidence that they can generate great works of entertainment.

These statements come in a challenging context for Take-Two, which has seen its stock value decline, partly influenced by Google’s recent announcement about its AI-generated gaming environments tool. Despite this uncertain environment, the company plans to launch the marketing campaign for GTA 6 next summer, ahead of its anticipated release on November 19, 2026. This move aims to raise expectations and maintain player interest following previous delays.

As the industry continues to explore the possibilities offered by artificial intelligence, Zelnick reaffirms his stance that human creativity is irreplaceable, a sentiment that resonates with many in the developer and player community alike.

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Amazon is facing cybersecurity issues… because of AI!

Recent findings from Sysdig’s threat research team highlight an alarming shift in the way malicious actors are using artificial intelligence (AI) to carry out attacks in the cloud. According to the report, attackers have drastically reduced the cloud attack cycle from hours to minutes, using AI tools like language models to automate information gathering and the generation of malicious code. Is Amazon against AI? A notable case occurred in November 2025, when attackers obtained valid Amazon Web Services (AWS) credentials stored from […]

Recent findings from the Sysdig threat research team highlight an alarming shift in the way malicious actors are using artificial intelligence (AI) to carry out cloud attacks. According to the report, attackers have drastically reduced the cloud attack cycle from hours to minutes, using AI tools such as language models to automate information gathering and the generation of malicious code.

Amazon against AI?

A notable case occurred in November 2025, when attackers obtained valid Amazon Web Services (AWS) credentials that were publicly stored in S3 buckets. In less than 10 minutes, they escalated from the initial credential theft to gaining administrative privileges, thereby compromising an AWS environment that included critical services such as Lambda, EC2, and CloudWatch.

During the operation, the attackers distributed their processes across 19 AWS principles and created a user with administrative access named “backdoor-admin.” This strategy demonstrates a remarkable sophistication in the persistence of their attacks. Additionally, security evasion techniques were employed, such as tools to rotate IP addresses, making it difficult to detect their activities.

The research also indicates that the use of language models allowed attackers to produce more effective code, including a script that featured comprehensive exception handling and comments in Serbian. Additionally, several AI-generated “hallucinations” were identified, such as attempts to assume roles in fictitious AWS account IDs and references to non-existent repositories.

Experts warn about the need to implement least privilege principles for all users and IAM roles, restrict certain permissions, and enable invocation logging to prevent future incidents. With the advancement of language model capabilities, it is likely that attacks of this kind will become more common, highlighting the urgency of strengthening defenses in the field of cybersecurity.

Sony continues to be committed to AI. This time it aims for Kratos and the rest of the characters to create podcasts

Sony has made a bold move in the realm of video game technology by registering a patent that would allow players to listen to podcasts narrated by iconic PlayStation characters, such as Kratos, Ellie, or Jin Sakai. This innovative proposal, driven by generative artificial intelligence, promises to offer a personalized experience, where the content would adapt to each user’s preferences and profile, based on data such as the titles played or the trophies earned. Interested parties: none The patent, initially registered in 2024 and recently published by the World Intellectual Property Organization (WIPO), suggests not only a […]

Sony has made a bold move in the realm of video game technology by registering a patent that would allow players to listen to podcasts narrated by iconic PlayStation characters, such as Kratos, Ellie, or Jin Sakai. This innovative proposal, driven by generative artificial intelligence, promises to offer a personalized experience, where the content would adapt to the preferences and profile of each user, based on data such as the titles played or the trophies earned.

Interested people: none

The patent, initially registered in 2024 and recently published by the World Intellectual Property Organization (WIPO), suggests not only an informative format but a dynamic podcast that would include dialogues between characters and humorous elements aimed at the player. According to the document, the episodes could feature “news related to trophy acquisition” or software updates, thus generating content that resonates with the individual player’s experience.

Despite the excitement this idea has generated among fans, it has also sparked a debate about compensation for voice actors who could be used by generative AI. The patent does not provide clear details on how this aspect would be handled, leading to speculation within the community.

Sony claims that this podcast arises in response to the lack of exclusive and up-to-date content on gaming platforms. This is not the first time the company has ventured into the territory of AI; it has also presented patents such as Ghost Player, which will assist players in difficult sections, and a real-time censorship system.

For now, there are no concrete plans for the launch of this podcast, but the development capacity is in the hands of Sony, leaving fans waiting for possible exciting innovations in the future.

Google and OpenAI adopt AI-based advertising

This month, Google and OpenAI have taken a significant step by launching new AI-driven advertising offerings, after years of resistance. This decision responds to the growing pressure to monetize their platforms, driven by rising operational costs and the need to remain competitive in a rapidly evolving market. As AI platforms are forced to adopt advertising business models, it is expected that other players in the sector will follow the same path. The monetization of AI Despite the fear that advertising may drive users away, […]

This month, Google and OpenAI have taken a significant step by launching new AI-driven advertising offerings, after years of resistance. This decision responds to the growing pressure to monetize their platforms, driven by rising operational costs and the need to remain competitive in a rapidly evolving market. As AI platforms are forced to adopt advertising business models, it is expected that other players in the sector will follow suit.

Monetization of AI

Despite the fear that advertising may drive users away, Google and OpenAI have chosen to integrate paid advertising into their strategies. It is estimated that in the next four years, approximately 40 million people in the United States will become users of generative AI, which will directly influence the advertising strategies of companies. Thus, despite previous doubts, monetization becomes an urgent necessity for these platforms.

Experts indicate that, although brands and retailers rush to integrate AI-based advertising into their paid search strategies, it will be the organic optimization teams that are likely to see the most immediate returns. This shift in focus on monetization comes with projections that major artificial intelligence companies will increase their capital expenditures to over $375 billion by 2025, emphasizing that monetization is no longer an option, but a necessity.

The reasons behind the slow pace of selling advertising are due to concerns about how it could affect the growing user base. However, economic pressure may push more AI platforms to reconsider their monetization strategy in the near future.

Darren Aronofsky has made an animated series with AI, but he had to use real actors for the voice so it wouldn't be ridiculous

Filmmaker Darren Aronofsky has taken cinematic innovation to new heights by incorporating artificial intelligence into his latest project, which delves into historical events from 250 years ago during the American Revolution. Through his AI studio, Primordial Soup, which he founded last year, Aronofsky has created an animated series titled On This Day… 1776. This new approach aims to combine technological advancements with meaningful storytelling that highlights key moments in U.S. history. The civil war Despite the use of artificial intelligence for the recreation of these events […]

Filmmaker Darren Aronofsky has taken cinematic innovation to new heights by incorporating artificial intelligence into his latest project, which delves into historical events from 250 years ago during the American Revolution. Through his AI studio, Primordial Soup, which he founded last year, Aronofsky has created an animated series titled On This Day… 1776. This new approach aims to combine technological advancements with the storytelling of significant narratives that mark key moments in the history of the United States.

The Civil War

Despite the use of artificial intelligence to recreate these events of great historical relevance, Aronofsky has made the deliberate decision to use real human actors to give voice to the characters participating in the series. This choice highlights his commitment to authenticity and emotionality in storytelling, ensuring that the performances provide a genuine connection with the audience. The series focuses on documenting the crucial moments of the country’s foundational conflict, seeking to offer a fresh and educational perspective through animation.

The combination of AI and live acting in On This Day… 1776 is representative of a growing trend in the entertainment industry, where technology is being used to enhance storytelling in ways that were previously unthinkable. Aronofsky has stated that his intention with this project is not only to entertain but also to educate new generations about the legacy and events that shaped the nation. The series is anticipated as a milestone in how historical stories can be told, innovatively merging art and technology.

These new phishing tactics that take advantage of trust among senior executives

Recently, a sophisticated phishing attack has put companies on alert, especially those operating in the Middle East. Malicious actors managed to impersonate an ongoing email thread between high-level executives, using a phishing link that mimicked a Microsoft authentication form, demonstrating a clever execution of social engineering. The clever impersonation technique The attack began with a compromised sales manager account in a contracting company, allowing the insertion of a malicious message into a legitimate conversation. This tactic exploits trust […]

Recently, a sophisticated phishing attack has put companies on alert, especially those operating in the Middle East. Malicious actors managed to impersonate an ongoing email thread between high-level executives, using a phishing link that mimicked a Microsoft authentication form, demonstrating a clever execution of social engineering.

The Ingenious Identity Theft Technique

The attack began with a compromised sales manager account at a contracting company, allowing the insertion of a malicious message into a legitimate conversation. This tactic, which exploits trust and communication within organizations, has proven to be particularly effective, as attackers took advantage of genuine emails between employees to create an appearance of normalcy in their phishing emails.

Researchers have linked the incursion to an active campaign since December 2025, which has primarily targeted companies in the financial and energy sectors in the region. The investigation revealed the use of EvilProxy, a phishing tool that evades traditional detections, by introducing a proxy system that allows attackers to operate undetected.

This type of attack not only takes advantage of technical vulnerabilities but also crafts human workflows, making emails appear perfect, which makes them harder to detect by filtering systems like DMARC. As remote work becomes normalized and asynchronous approval processes become common, companies face an increased risk of compromises.

The importance of having adequate defense measures has grown significantly. Tools like ANY.RUN provide the ability to detect phishing behaviors in real-time, shortening response times to incidents and strengthening corporate cybersecurity.

The rise of AI-generated malware poses new threats to cybersecurity

Security researchers have warned of an alarming increase in the development of malware using artificial intelligence tools, marking a significant transition from the theoretical to the practical in cybercrime. This phenomenon has been documented by the cybersecurity firm Check Point Research, which has analyzed the activities of a well-known state-backed threat actor from North Korea, known as KONNI, which has been active for over a decade. The evolution of cyber threats Initially, KONNI’s focus was on politicians, diplomats, and academics, primarily in South Korea. However, in its latest campaign, […]

Security researchers have warned of an alarming increase in the development of malware using artificial intelligence tools, marking a significant transition from the theoretical realm to practical applications in cybercrime. This phenomenon has been documented by the cybersecurity firm Check Point Research, which has analyzed the activities of a well-known state-backed threat actor from North Korea, known as KONNI, which has been active for over a decade.

The evolution of cyber threats

Initially, KONNI’s focus was on politicians, diplomats, and academics, primarily in South Korea. However, in its latest campaign, the group has changed its strategy, targeting software developers, especially those related to blockchain and cryptocurrencies. The attackers have been using highly convincing phishing techniques to access cloud infrastructures, source code repositories, and blockchain credentials.

CPR researchers explain that those who have fallen into the trap have allowed the installation of an AI-generated backdoor in PowerShell, which has provided attackers with full access to the victims’ computers and the secrets stored on them. This use of AI-generated malware not only accelerates the development of new attacks but also allows for faster and more flexible customization of threats, thereby evading traditional signature-based detection methods.

In light of this new reality, cybersecurity professionals will need to adapt their approaches. There is an emphasis on the need to consider development environments as high-value targets and to strengthen prevention against phishing within collaboration and development workflows. Additionally, it is recommended to protect development infrastructures and the cloud with robust access controls and to use AI-driven threat prevention techniques to detect malware that is not visible in the early stages of an attack.

Ubisoft employees, fed up with the situation, are threatening the company: they are on the verge of a strike

Ubisoft has started 2026 in a turbulent manner, marking a new chapter of challenges and restructuring within the company. The publisher has announced the cancellation of six games, including the highly anticipated remake of Prince of Persia: The Sands of Time, and has delayed the release of another seven titles. Additionally, the closure of its studios in Halifax and Stockholm has been confirmed, adding to the 55 previous layoffs at Massive Entertainment, which represents a severe blow to its workforce. A reorganization with potentially catastrophic results As part of this strategic reset process, Ubisoft has decided to order to […]

Ubisoft has started 2026 in a turbulent manner, marking a new chapter of challenges and restructuring within the company. The publisher has announced the cancellation of six games, including the highly anticipated remake of Prince of Persia: The Sands of Time, and has delayed the release of another seven titles. Additionally, the closure of its studios in Halifax and Stockholm has been confirmed, adding to the 55 previous layoffs at Massive Entertainment, which represents a severe blow to its workforce.

A reorganization with potentially catastrophic results

As part of this strategic reset process, Ubisoft has decided to order its employees to return to the office full-time. This change has caused discomfort among workers, who perceive the measure as a setback regarding the work flexibilities implemented during the pandemic. The Solidaires Informatique union has described the plan as “disastrous,” calling for strikes and demanding not only the expansion of remote work but also salary adjustments that reflect adequate living conditions.

Ubisoft justifies the return to an in-person model under the argument of improving collaboration and fostering a more dynamic work environment, in order to maintain its competitiveness in the AAA market. However, this policy is not well received. Employees have expressed their disagreement and have threatened with mobilizations, including a half-day strike that could include other future actions.

The CEO of Ubisoft has acknowledged that the company will face potential strikes and will seek negotiations with unions to define the conditions for returning to in-person work. The combination of studio closures and restructuring amid a tense work environment presents an uncertain outlook for the future of Ubisoft, one of the major publishers in the video game industry.

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Nintendo Switch 2 will not maintain its price throughout 2026 according to analysts

In a trend that is likely to affect video game consumers in the coming years, PlayStation and Microsoft have announced price increases for their PS5 consoles and Xbox products starting in 2025. This change occurs in a complicated economic context that, according to the Niko Partners report, could also impact the anticipated Nintendo Switch 2, with a possible price adjustment expected for 2026. It is only going to increase Niko Partners has identified several reasons that could justify the price increase of the Nintendo Switch 2, including the rise in tariff rates, the increase […]

In a trend that is likely to affect video game consumers in the coming years, PlayStation and Microsoft have announced price increases for their PS5 consoles and Xbox products starting in 2025. This change comes in a complicated economic context that, according to the Niko Partners report, could also impact the anticipated Nintendo Switch 2, with a possible price adjustment expected for 2026.

It’s only going to get worse

Niko Partners has identified several reasons that could justify the price increase of the Nintendo Switch 2, including the rise in tariff rates, the increase in costs of components such as memory, and the general macroeconomic conditions.It is reported that the production cost of key components has increased by 41% in the last quarter of 2025, which could force Nintendo to reconsider its pricing strategy.

Although the Nintendo Switch 2 was kept at a competitive price of $449 last year, this figure could disappear in favor of a new package that would cost $499, which would include a game, according to projections from Niko Partners. Nintendo’s president, Shuntaro Furukawa, has commented that the company is closely monitoring the situation regarding RAM demand and other economic factors, highlighting the growing concern among investors. Currently, Nintendo’s stock price has fallen by 33%, adding pressure on the company to implement changes that recover its market value.

With an uncertain economic climate and increasing competition, the future of video game consoles seems to be at a crossroads. Rumors suggest that Nintendo may follow in the footsteps of its competitors, which could alter the landscape of the video game market in the coming years.

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Netflix does not back down and doubles down on its investment in AI

Several major brands have faced criticism after using artificial intelligence technology in their advertising campaigns. McDonald’s was forced to withdraw its Christmas ad, while both Plátano de Canarias and Coca-Cola received a wave of disapproval on social media. Despite the criticism, these companies have not issued active responses, which suggests a possible challenge between technological innovation and public perception. Is a boycott from their subscribers coming? In contrast, Netflix has decided to continue investing in artificial intelligence as part of its approach to enhance the experience […]

Several major brands have faced criticism for the use of artificial intelligence technology in their advertising campaigns. McDonald’s was forced to withdraw its Christmas advertisement, while both Plátano de Canarias and Coca-Cola received a wave of disapproval on social media. Despite the criticism, these companies have not issued active responses regarding this, which suggests a possible challenge between technological innovation and public perception.

Is a boycott from its subscribers coming?

In contrast, Netflix has made the decision to continue investing in artificial intelligence as part of its approach to enhance the experience of its subscribers. In a statement, the platform announced that AI will play a key role in planning advertising campaigns and localizing subtitles, suggesting an intention to optimize costs and efficiency. However, this strategy raises concerns about a possible reduction in jobs, as automation could replace traditional human roles.

Despite these changes, Netflix has expressed its opinion that it is unlikely the public will care about the method or technology behind its productions. This statement has been the subject of debate, especially after recent incidents where the use of AI in the dubbing of the animated series ‘Banana Fish’ on Amazon Prime Video also generated controversy. Such experiences suggest the existence of widespread discomfort towards the use of artificial intelligence in creative sectors, which could impact the reputation of brands that choose to adopt these tools.

As the entertainment industry delves deeper into the use of artificial intelligence, the discussion about its impact on production quality and employment remains relevant. In this situation, the next steps of companies like Netflix will be key in determining how this relationship between technology and audience criticism will develop.