Tag: IA

The CEO of Epic Games claims that he does not see the need to clarify that the video games they sell are made with AI

In a recent discussion, Tim Sweeney, CEO of Epic Games, and Junghun Lee, CEO of Nexon, addressed the growing integration of artificial intelligence (AI) in video game development. Sweeney argued that most companies in the sector are using AI in some way, and proposed the removal of the label “Made with AI” in stores like Steam and Epic Games Store, arguing that this technology will be an integral part of almost all future developments in gaming. A tremendously reactionary stance Sweeney’s position has sparked mixed reactions. While he defends that the […]

In a recent discussion, Tim Sweeney, CEO of Epic Games, and Junghun Lee, CEO of Nexon, addressed the growing integration of artificial intelligence (AI) in video game development. Sweeney argued that most companies in the sector are using AI in some way, and proposed the removal of the label “Made with AI” in stores like Steam and Epic Games Store, arguing that this technology will be an integral part of almost all future developments in gaming.

A tremendously reactionary stance

Sweeney’s stance has sparked mixed reactions. While he argues that the use of AI is becoming a standard, many developers and players express their discontent. There is a strong preference among these groups for art and content created by humans, highlighting a notable disparity in the perception of the use of AI within the community. This situation is further complicated by concerns about transparency and copyright, as AI can reuse art and text without clear permissions, leading companies to better protect their intellectual properties (IPs).

On the other hand, Steam, the most well-known PC gaming platform, has made information about AI-generated content more visible, which contrasts with Epic’s position. In a recent example, the game “Arc Raiders” has been at the center of this discussion, using AI-generated voices, which has led developers to clarify that the final content reflects their own creativity and expression.

Despite a Microsoft study suggesting that 79% of gamers might be open to the help of AI, it is crucial to consider the sample size and the context of these claims. A significant number of consumers and video game creators demand clarity on the use of AI in the products they consume or develop, indicating that the debate over technology and its implementation is far from resolved.

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Google denies that it will use your email information to train its AI

The growing concern over the misuse of personal data has gained momentum in the technological field, especially with the emergence of artificial intelligence. Recently, Google has found itself embroiled in controversy after being accused of activating its AI model Gemini in Gmail without obtaining user consent, which would have allowed access to private emails and documents. Your information remains private Users have expressed their concern that by using Gmail, they have automatically accepted that the platform accesses all their messages and attachments to train models of […]

The growing concern over the misuse of personal data has gained momentum in the technological field, especially with the emergence of artificial intelligence. Recently, Google has found itself embroiled in controversy after being accused of activating its AI model Gemini in Gmail without obtaining user consent, which would have allowed access to private emails and documents.

Your information remains private

Users have expressed their concern that, by using Gmail, they have automatically accepted that the platform accesses all their messages and attachments to train AI models, which poses serious privacy risks. In response to these accusations, Google has defended its position, stating that it does not use Gmail content to train its AI and that smart features have been present for years. Additionally, the company has emphasized that users have the option to disable these features.

Despite Google’s assurances, the fact that Gemini is integrated into multiple platforms, such as Drive and Maps, raises questions about the true nature of user data privacy management. While the use of artificial intelligence can offer significant advantages in the efficiency and functionality of digital tools, it also poses the dilemma that tech companies require access to large volumes of data to optimize their learning models.

The reality is that many users are not fully aware of how their personal data is used, which underscores the need for greater transparency from companies. The struggle between technological innovation and the preservation of user privacy is a topic that will continue to capture attention in the near future, as tech giants navigate the turbulent waters of public trust.

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'GTA 6' fans furious because of AI and a Twitter account

The Grand Theft Auto (GTA) fan community is experiencing significant discontent following the controversy generated by a Twitter account known as Zap Actu GTA6, which posted fake videos of the highly anticipated GTA 6, generated by artificial intelligence. Despite warnings that the content was fake, the clips reached an impressive figure of 8 million views in just one day. This phenomenon was due to the attraction that the title evokes among Rockstar followers, who were captivated by the supposed gameplay reveal of the game. GTA: AI version The owner […]

The Grand Theft Auto (GTA) fan community is experiencing significant discontent following the controversy generated by a Twitter account known as Zap Actu GTA6, which posted fake videos of the highly anticipated GTA 6, generated by artificial intelligence. Despite warnings that the content was fake, the clips reached an impressive 8 million views in just one day. This phenomenon was due to the attraction that the title evokes among Rockstar followers, who were captivated by the supposed gameplay reveal of the game.

GTA: AI version

The account owner, who has faced fierce criticism, has rebranded as Actuzz MAG and has apologized for generating false expectations. “I’m sorry if I made people believe something that wasn’t true; I admit I didn’t think things through properly.” he commented in response to disappointed followers. However, despite his acknowledgment of the mistake, the account continues to share speculative content, such as the idea of a possible DLC for Christmas 2026 in a snow-covered Vice City.

The story has particularly resonated with the fan community, who feel deceived, leading to a backlash against the account amid general anger. This situation has highlighted the delicate balance between fiction and reality in a community eager for news about GTA 6.

Dan Houser, co-founder of Rockstar, has pointed out that the success of GTA lies in its “sense of freedom” and its innovative blend of game genres, something that the series has managed to capitalize on over the years. Amid this uproar, fans are eagerly awaiting an official communication from Rockstar to clarify the rumors about the future of the saga.

The developers of Last Epoch confirm that their upcoming expansion will be free and they have not used AI to create it

Eleventh Hour Games (EHG), developer of Last Epoch, has announced that its upcoming expansion, titled ‘Orobyss’, will be free for those who already own the base game. Those who purchase the game once the expansion is released will also receive access at no additional cost. This decision shows the studio’s commitment to players, reminding them of the promise made during their Kickstarter campaign in 2018. Completely free of controversy However, along with the expansion, a new class called ‘Paradox’ will be introduced, the price of which has not yet been revealed. This inclusion has generated speculation about a possible ‘pay to win’ system, although […]

Eleventh Hour Games (EHG), developer of Last Epoch, has announced that its upcoming expansion, titled ‘Orobyss’, will be free for those who already own the base game. Those who purchase the game once the expansion is released will also receive access at no additional cost. This decision demonstrates the studio’s commitment to players, reminding them of the promise made during their Kickstarter campaign in 2018.

Completely free of controversies

However, along with the expansion, a new class called ‘Paradox’ will be introduced, the price of which has not yet been revealed. This inclusion has generated speculation about a possible ‘pay-to-win’ system, although there is no concrete evidence suggesting that this new class will be excessively powerful or unbalanced compared to existing classes. Judd Cobler, founder of EHG, has argued that each class will follow an innovative design, although the community’s concerns about game balance are valid.

Since its acquisition by Krafton in July, fans have been alert to how this ‘AI-first’ policy of the parent company could influence EHG and its development approach. However, Cobler has assured that there will be no changes to the studio’s creative philosophy, reaffirming its commitment to maintaining the intuitive design and player experience focus that has characterized Last Epoch. Despite these reassuring comments, the fear that Krafton’s aggressive practices may impact development remains latent.

In the immediate future, EHG is focused on hiring new staff and preparing for the launch of Last Epoch on PlayStation 5, which could affect the usual pace of game updates in the upcoming seasons. The ‘Orobyss’ expansion is scheduled to be released next year, but the community is eagerly awaiting the news that will be revealed in the upcoming seasons.

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One of the most well-known video game actresses in the industry has advice about AI: "Don't do it"

Currently, artificial intelligence (AI) is at the center of the debate about the future of the video game industry. From Ubisoft, which argues that AI represents a revolution comparable to the shift to 3D graphics, to EA, which plans to leverage AI to manage its hefty $20 billion debt, the enthusiasm for this technology is palpable among industry executives. For his part, Microsoft’s head of AI seems to not understand the resistance that some have towards this growing trend. Remove AI once and for all, man

Currently, artificial intelligence (AI) is at the center of the debate about the future of the video game industry. From Ubisoft, which argues that AI represents a revolution comparable to the shift to 3D graphics, to EA, which plans to leverage AI to manage its hefty $20 billion debt, the enthusiasm for this technology is palpable among industry executives. For his part, Microsoft’s head of AI seems to not understand the resistance that some have towards this growing trend.

Get rid of AI once and for all, man

However, not everyone shares this optimistic view. Voice actress Jennifer English, known for her work in titles like Baldur’s Gate 3, has expressed her reservations about the application of AI in the creation of video game content. In an interview with GamesRadar during the Golden Joystick Awards, she made a simple yet powerful appeal: “Don’t do it.” English acknowledges that AI can be useful as a tool, as long as it does not replace human creativity. “Mistakes are beautiful. Imperfections are wonderful. Keep them. Keep it human,” she emphasized.

Their comments resonate with those of other voice actors from Baldur’s Gate 3, who had already raised their voices last year against the unauthorized use of their voices by AI. Amelia Tyler, the game’s narrator, spoke about how this not only steals jobs but also identities. In this context, executives like Tim Sweeney from Epic Games have envisioned a future where AI can provide infinite and personalized dialogues, but concerns about the ethical use of this technology persist among artists.

In a landscape where the voices of the actors seem to be at risk due to these practices, English urges video game companies to utilize their “beautiful and creative human brains.” Meanwhile, the industry continues to navigate the delicate balance between technological innovation and the preservation of the human essence in creativity.

The director of the short film Marathon assures that AI was not involved in the development of his movie

Sony has taken an ambitious direction in the development of its upcoming video game Marathon by hiring Oscar-winning director Alberto Mielgo to create an eight-minute cinematic short that establishes the game’s narrative and environment. Mielgo highlighted on his Instagram account that this production did not involve artificial intelligence, in response to rumors that arose around his creative process. “I can’t believe we’ve reached a point where I have to clarify this, but here it is: this is not AI,” he wrote, emphasizing that 155 people worked hard during a […]

Sony has taken an ambitious direction in the development of its upcoming video game Marathon by hiring Oscar-winning director, Alberto Mielgo, to create an eight-minute cinematic short that establishes the game’s narrative and environment. Mielgo highlighted on his Instagram account that this production did not involve artificial intelligence, in response to rumors that arose around his creative process. “I can’t believe we’ve reached a point where I have to clarify this, but here it is: this is not AI,” he wrote, emphasizing that 155 people worked hard over an extended period to bring this project to life.

Not everything is AI

Mielgo’s statements also addressed concerns about the use of external artistic assets in Marathon. He clarified that a texture was used by mistake and that the press has exaggerated the situation. “The worst part is working very hard for years to create something great, only for it to be overshadowed by the press,” he stated. Despite these setbacks, Sony announced that Marathon will be released in March 2026, ensuring that they will make the necessary corrections in the game’s development.

Regarding the discussion about the use of artificial intelligence in the creative field, Mielgo admitted to not having defined opinions on the matter, but stated that AI will never replace the human desire to create art. “That part will never be replaced,” he assured, making it clear that his commitment is to creativity and artistic expression.

As the launch of Marathon approaches, the community of players and critics will be watching closely how this project unfolds and the creative decisions the Bungie team will make along the way.

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He came to solve all our problems with AI, but in the end, it could be the biggest problem of all

A new study has revealed that malicious actors can exploit the default settings of ServiceNow’s generative artificial intelligence platform, Now Assist, allowing them to carry out command injection attacks. This type of attack, known as second-order injection, relies on the discovery capability among Now Assist agents, facilitating access to sensitive data and unauthorized modification of records. AI against AI Aaron Costello, head of Security Research at AppOmni, warned that the behavior enabling these types of abuses is not a flaw in artificial intelligence, […]

A new study has revealed that malicious actors can exploit the default settings of ServiceNow’s Now Assist generative artificial intelligence platform, allowing them to carry out command injection attacks. This type of attack, known as second-order injection, relies on the discovery capability among Now Assist agents, facilitating access to sensitive data and unauthorized modification of records.

AI against AI

Aaron Costello, Head of SaaS Security Research at AppOmni, warned that the behavior that allows for these types of abuses is not a flaw in artificial intelligence, but an expected feature of certain configuration options. “When agents can discover and recruit each other, an apparently harmless request can turn into an attack, putting sensitive information at risk,” Costello noted.

The architecture of Now Assist allows a benign agent to process requests composed of carefully designed commands, thereby recruiting more powerful agents that can alter records or copy corporate data. What is concerning is that these malicious actions can be carried out in the background, making them difficult to detect by the affected organizations.

To mitigate these risks, experts suggest implementing a supervised execution mode for privileged agents, disabling the autonomous override property, and segmenting the functions of agents by team. Additionally, it is recommended to conduct continuous monitoring of the behavior of artificial intelligence agents to identify any suspicious activity.

ServiceNow has acknowledged the findings and, while it has stated that the functionality was intentionally designed this way, it has updated its documentation to provide greater clarity on security configurations. If organizations using Now Assist do not carefully review their settings, they could already be at risk, Costello warned.

The new Coca-Cola ad made with AI: Genius or a joke?

Coca-Cola has recently launched a Christmas advertisement that has been generated by artificial intelligence, a move that has sparked intense debate about authenticity and the value of content in the digital age. In the latest episode of the podcast Behind the Numbers, this topic was analyzed with industry experts, who discussed whether this innovation represents a bold step into the future or if it is simply a soulless shortcut for advertising campaigns. The episode features Suzy Davidkhanian, Vice President of Content, as well as analysts Sky Canaves and Arielle Feger

Coca-Cola has recently launched a Christmas advertisement that has been generated by artificial intelligence, a move that has sparked intense debate about the authenticity and value of content in the digital age. In the latest episode of the Behind the Numbers podcast, this topic was analyzed with industry experts, who discussed whether this innovation represents a bold step into the future or if it is simply a soulless shortcut for advertising campaigns.

Coca-CoIA

The episode features Suzy Davidkhanian, Vice President of Content, as well as analysts Sky Canaves and Arielle Feger. Together, they examined the implications of using artificial intelligence in content creation, especially in such an emotionally and culturally significant context as the holiday season. During the discussion, it was considered whether the ability to generate content easily and quickly can blur the meaning of what is authentic and, consequently, whether authenticity becomes a premium value in the market.

The Coca-Cola announcement has been seen as a tangible example of how brands are beginning to adopt emerging technologies to enhance their marketing strategies. However, the central question that arises from this analysis is: can machines really capture the human and emotional spirit that traditional advertising often seeks to evoke during the holidays?

As more brands begin to explore content generation through algorithms and programs, this discussion about authenticity and its value in the advertising industry is likely to become increasingly relevant. To delve deeper into this debate and gain different perspectives, listeners are invited to subscribe to the podcast on platforms like Apple Podcasts, Spotify, and YouTube.

Yoko Taro has not been partying, it's just that Square Enix has canceled several projects for him

Yoko Taro, the acclaimed creator of the NieR series, has been working on multiple projects since 2023, although many of them have been canceled, leading to the perception among fans that he is not active in the industry. In his recent statements at the South Korean event G-CON 2025, Taro demystified this idea, explaining that, despite being compensated for his work, the lack of releases leads his followers to mistakenly think he is inactive. “Although I was working on it, they were not published. I get paid, so it’s not a problem for me, but since my work does not […]

Yoko Taro, the acclaimed creator of the NieR series, has been working on multiple projects since 2023, although many of them have been canceled, leading to the perception among fans that he is not active in the industry. In his recent statements at the South Korean event G-CON 2025, Taro debunked this idea, explaining that, despite being compensated for his work, the lack of releases leads his followers to mistakenly think that he is inactive. “Even though I was working on it, it wasn’t published. I get paid, so it’s not a problem for me, but since my work isn’t published, people think I’m not working,” he stated.

Doesn’t want to release anything below its standards

Taro is known for its commitment to quality, which leads it to prefer not to release games that do not meet its standards. This philosophy aligns with a broader trend in the video game industry in 2025, where there has been a notable increase in cancellations and studio closures. Renowned companies like Microsoft and Square Enix have also decided to reduce the number of releases, betting on projects that ensure excellence and avoiding the risk of publishing games that do not fully satisfy consumers.

The creator of NieR also reflected on his current situation, noting that it is preferable not to launch certain projects than to risk presenting something that does not meet his expectations. “I think it’s better not to release anything than to release something strange, so I have no negative feelings about it,” he concluded, reaffirming his dedication to quality in each of his endeavors. Despite the challenges, Taro remains committed to his art and the creation of memorable experiences for players.

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A former business director of Square Enix claims that players do not care about the use of AI in video games

Jacob Navok, former business director of Square Enix, has defended the use of generative artificial intelligence (AI) in video game development, stating that the new generations of players do not seem to care significantly about this technology. In a recent statement, Navok argued that most players “do not care” about the use of AI and cited the commercial success of Arc Raiders, a title that prominently uses AI in its production. It knows users better than the users themselves The development of Arc Raiders by Embark Studios has been the subject of comments […]

Jacob Navok, former business director of Square Enix, has defended the use of generative artificial intelligence (AI) in video game development, stating that the new generations of players do not seem to care significantly about this technology. In a recent statement, Navok argued that most players “do not care” about the use of AI and cited the commercial success of Arc Raiders, a title that prominently uses AI in its production.

Get to know users better than the users themselves

The development of Arc Raiders by Embark Studios has been the subject of polarized comments, especially due to its use of AI-generated voices. Despite having the resources to hire real voice actors, Embark has opted for a combination of recordings and text-to-speech technology in various aspects of its production process. This does not imply, according to its co-founders, the intention to replace actors.

However, not everyone in the industry shares Navok’s enthusiasm. Critical voices, such as John Buckley from Pocketpair, have questioned the value of generative AI in terms of creating game mechanics, suggesting that it represents a flawed approach. Despite this, companies like EA and Take-Two have expressed their interest in AI, committing to adopt it cautiously and with a balanced approach.

The debate over AI remains divisive, with a large number of developers and organizations expressing concerns about the unauthorized use of their intellectual property. Groups representing major names in the video game and anime industry, such as Studio Ghibli and Square Enix, have urged AI companies to avoid the misuse of their intellectual property.

As technology advances, the question of whether generative AI will become a staple in video game development or generate more resistance will remain a hot topic in the gaming community.

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