The debate over income distribution on digital video game platforms has become relevant again in the industry, especially between Steam and Epic Games Store. While Valve takes 30% of each sale, Epic Games has adopted a more favorable policy by taking only 12%, allowing independent studios to increase their profit margins.
An excessive preferential treatment for those who have the most
Thomas Mahler, co-founder of Moon Studios, has pointed out that the Steam model mainly benefits blockbuster games and large publishers, who receive a more favorable profit percentage due to their sales volume. According to Mahler, this situation creates an unfavorable environment for smaller studios, making it difficult for them to generate significant income. “It’s hard to see the logic,” says Mahler, who also describes the 30% as an “aggressively excessive tax”. He also highlights that large companies enjoy discounts that independent developers do not receive, further increasing the disparity in revenue sharing.
In this context, Tim Sweeney, CEO of Epic Games, has supported Mahler’s criticism, stating that the 30% that Valve takes not only harms small developers but also affects medium-sized studios and consumers. The concern is that while large publishers can negotiate more favorable deals and lower platform fees, indie studios face a complicated landscape where their ability to compete is diminished.
As the developer community continues to debate equity in revenue distribution, these discussions are expected to influence future strategic decisions within the sector. The current market setup may leave many emerging studios at a disadvantage, raising the question of whether this model is sustainable in the long term.