Tag: inteligencia artificial

The key to an effective AI in business decision-making

In the rise of artificial intelligence in business decisions, a crucial factor that is often overlooked is context. While these tools offer significant promises, the lack of appropriate context can introduce biases that compromise the quality of the results. The key is that AI does not have the ability to read our minds or interpret nuances that are obvious to a human. Avoiding biases in AI Experts warn that poorly structured queries can lead to erroneous conclusions. A recent case involves an executive from a company who, when […]

In the rise of artificial intelligence in business decisions, a crucial factor that is often overlooked is context. While these tools offer significant promises, the lack of appropriate context can introduce biases that compromise the quality of the results. The key is that AI does not have the ability to read our minds or interpret nuances that are obvious to a human.

Avoiding Bias in AI

Experts warn that poorly structured queries can lead to erroneous conclusions. A recent case involves an executive from a company who, by providing confidential data without the necessary context, ended up receiving negative and inaccurate recommendations from his AI model. This type of error underscores that it is vital to provide clear and complete information to obtain useful results.

Instead of viewing AI as a magic solution, it is advisable to integrate it within a broader strategy. The strategy should be developed first, which allows for more informed tactical decision-making. Incremental innovations, as opposed to radical changes, can yield better long-term results, allowing for gradual error correction and avoiding hasty decisions based on a biased interpretation of information.

In addition, the importance of training users on how to communicate the necessary context when using AI models is highlighted. Education in this area not only helps optimize results but also prevents excessive dependence on these tools, ensuring that human intervention remains essential in the decision-making process.

With the rapid evolution of technology, taking responsibility for the use of AI is essential to avoid mistakes that could have significant consequences within organizations. In an increasingly AI-driven business environment, understanding and managing context and biases is a duty for all marketing professionals.

Krafton must rehire the creators of Subnautica 2 and pay them 250 million dollars

The development of Subnautica 2 has become a hot topic in the video game industry, caught in a legal dispute between Krafton, the South Korean parent company, and three former executives of Unknown Worlds, the studio behind the successful original title. As this conflict intensifies, a judge has ruled that Krafton breached agreements by unjustly firing these executives in an apparent attempt to avoid paying a $250 million bonus. ChatGPT was wrong According to the legal ruling published on March 16, the former CEO of Unknown Worlds, Ted Gill, […]

The development of Subnautica 2 has become a hot topic in the video game industry, caught in a legal dispute between Krafton, the South Korean parent company, and three former executives of Unknown Worlds, the studio behind the successful original title. As this conflict intensifies, a judge has ruled that Krafton breached agreements by unjustly firing these executives in an apparent attempt to avoid paying a $250 million bonus.

ChatGPT made a mistake

According to the legal resolution published on March 16, the former CEO of Unknown Worlds, Ted Gill, has regained his position and operational control over the project, allowing him to manage the early access of Subnautica 2. This is crucial, as the game still does not have a defined release date. Early access was expected to begin in 2026, but the effects of the dispute on this timeline remain uncertain for players.

The judge supported the accusations that Krafton acted improperly by dismissing these key employees, which could result in compensation if the game’s management leads to a drastic decrease in revenue. This outcome is significant, especially considering that internal forecasts indicated that Subnautica 2 could generate considerable revenue, which fueled Krafton’s fear of facing the corresponding bonus payment.

In a surprising turn, it was reported that the CEO of Krafton had consulted with an artificial intelligence chatbot about strategies to gain control of Unknown Worlds, adding a layer of intrigue to the case. Although no official statement has been issued regarding the current situation of the game, the community remains alert for any news that may arise in the coming days.

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Bethesda responds to the criticism of DLSS 5: "our art teams will adjust the lighting and the final effect"

Bethesda Game Studios has responded to the controversy generated by the announcement of DLSS 5, a new lighting filtering technology that applies an AI-generated filter to video games. This announcement, made by Nvidia, has divided the gaming community, who have expressed concerns about how this technology may alter the artistic essence of games. They have come out to do damage control After the analysis by Digital Foundry, which praised the technical capabilities of DLSS 5, Bethesda decided to communicate that the version presented is just a first look and that their artistic team […]

Bethesda Game Studios has responded to the controversy generated by the announcement of DLSS 5, a new lighting filtering technology that applies an AI-generated filter to video games.

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This announcement, made by Nvidia, has divided the gaming community, who have expressed concerns about how this technology may alter the artistic essence of games.

They have gone out to assess the damage

After the analysis by Digital Foundry, which praised the technical capabilities of DLSS 5, Bethesda decided to communicate that the version presented is just a first look and that their artistic team has the final control over the outcome.

In a tweet posted by Bethesda’s official account, the company states that “We appreciate your enthusiasm and analysis of the new lighting of DLSS 5.

This is a very early look, and our artistic teams will adjust the lighting and final effect to look as we believe is best for each game.” Despite these statements, the community remains concerned, especially about how these filters impact the appearance of characters, as evidenced in the announcement video where Grace Ashcroft was shown with a look that many consider “artificial”.

Despite the support of several industry leaders for the use of AI-generated filters, players seem to value fidelity to the original artistic intent more. The controversy over DLSS 5 continues to grow, as many fear that this type of technology will drastically change the visual representation of characters and environments.

However, some rumors suggest that Bethesda may be considering additional adjustments following the negative reaction, which would give players hope for the preservation of the visual style they cherish.

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The voice actor of Mega Man will not return for the new installment because Capcom does not want to deal with unions

Voice actor Ben Diskin, known for voicing Mega Man in the successful game Mega Man 11, has announced that he will not reprise the character in the upcoming title, Mega Man: Dual Override, scheduled for release in 2027. His decision is based on Capcom’s refusal to employ voice actors under a union contract, which has raised concerns in the voice acting community about the growing use of artificial intelligence in the video game industry. At Capcom, they don’t want to hear anything against unions Diskin expressed his discontent through […]

The voice actor Ben Diskin, known for voicing Mega Man in the successful game Mega Man 11, has announced that he will not reprise the character in the upcoming title, Mega Man: Dual Override, scheduled for release in 2027.

His decision is based on Capcom’s refusal to employ voice actors under a union contract, which has raised concerns in the voice acting community about the growing use of artificial intelligence in the video game industry.

Capcom doesn’t want to know anything about unions

Diskin expressed his discontent through a message on Bluesky, where he confirmed that he had been contacted to participate in the new installment of the game, but only under the condition of working without the protections offered by a union contract.

Although Capcom assured that there would be “AI protections” in his contract, Diskin was skeptical and highlighted the lack of a way to enforce those promises without a formal agreement with the SAG-AFTRA union.

The SAG-AFTRA had recently issued a “Do Not Work” order for Mega Man: Dual Override, indicating that Capcom had not initiated the necessary process to formalize an agreement with the union.

This situation occurs in a broader context, where the rise of artificial intelligence in the creative field has been a focal point in recent union negotiations, seeking to protect voice actors from exploitation and unauthorized use of their work.

Despite his decision, Diskin wished success to the development team of Mega Man: Dual Override, acknowledging the effort involved in creating a video game. In his final statement, he reflected on the importance of having a contract that ensures adequate protections for the industry and its artists, even considering the possibility of accepting a lower budget agreement, which Capcom rejected.

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CrowdStrike reports record revenues amid concerns about AI

CrowdStrike Holdings has reported record revenue in the fourth fiscal quarter, reaching $1.31 billion, which represents a 23% growth compared to the previous year. This figure comes amid growing market anxiety about how the adoption of artificial intelligence could affect the demand for cybersecurity software and services. CrowdStrike’s positioning The company’s annual recurring revenue also experienced a notable growth of 24%, reaching $5.25 billion, a key indicator in the cybersecurity industry. Despite concerns about the […]

CrowdStrike Holdings has reported record revenue in the fiscal fourth quarter, reaching $1.31 billion, which represents a 23% growth compared to the previous year.

This figure is presented in a context of growing anxiety in the market about how the adoption of artificial intelligence could affect the demand for cybersecurity software and services.

The positioning of CrowdStrike

The company’s annual recurring revenue also experienced a remarkable growth of 24%, reaching 5.25 billion, a key indicator in the cybersecurity industry. Despite concerns about the possibility that advancements in AI could render traditional cybersecurity tools obsolete, CrowdStrike has demonstrated its ability to compete in a constantly changing environment.

The CEO, George Kurtz, emphasized in the call with analysts that the evolution of AI is not fully understood, and that many innovations are misinterpreted as the end of existing categories.

Kurtz has pointed out that the AI revolution is dividing software companies into two categories: those with nice technologies, which are vulnerable to market changes, and those that possess critical infrastructure technologies necessary for global continuity.

CrowdStrike positions itself in this last category, arguing that its access to unique data, which combines threat intelligence and incident response experts, strengthens its ability to prevent breaches in real time.

Looking to the future, the company anticipates total revenues of approximately $1.36 billion for the first fiscal quarter and between $5.86 billion to $5.92 billion for fiscal year 2027. This suggests a cautious optimism amid the transformation of the technology landscape influenced by AI. Meanwhile, many technology and cybersecurity companies have experienced declines in their stocks, highlighting concerns in the sector about the potential impact of AI.

If you have hope that AI will have copyright rights soon, the Supreme Court of the United States says to keep waiting

The Supreme Court of the United States has reaffirmed the position of the country’s Copyright Office, determining that images generated exclusively by artificial intelligence cannot be subject to copyright protection. This decision follows the request of Dr. Stephen Thaler, who had attempted to register a copyright for his image titled A Recent Entrance to Paradise. The Copyright Office rejected his petition in 2022, arguing that the necessary ‘human authorship’ for such protection was lacking. Human authorship is what can be registered Despite the denial of the […]

The Supreme Court of the United States has reaffirmed the position of the country’s Copyright Office, determining that images generated exclusively by artificial intelligence cannot be protected by copyright.

This decision follows the request of Dr. Stephen Thaler, who had attempted to register a copyright for his image titled A Recent Entrance to Paradise. The Copyright Office rejected his application in 2022, arguing that it lacked the necessary ‘human authorship’ required to grant such protection.

Human authorship is what can be registered

Despite the court’s denial, there is a possibility that AI-generated images could be considered copyrightable if they are manually modified.

In a recent case, the creator of the AI image generation tool, Invoke, managed to secure copyright over an AI-generated image in 2025, arguing that the image contained sufficient elements of human authorship to meet legal requirements.

However, verifying that an image has been generated by AI presents significant challenges, complicating the registration and management of copyright.

On one occasion, the Copyright Office issued a registration for a graphic novel that included images generated by AI, only to later rectify the situation, maintaining the copyright for the story and design but excluding the images themselves.

In this context of legal uncertainty, a debate arises about authorship and rights in an environment where artificial intelligence plays an increasingly prominent role in artistic creation. With this recent decision from the Supreme Court, the legal landscape for works generated by AI continues to evolve, and the creative community must stay alert to the upcoming developments in this rapidly changing field.

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Microsoft is trying to ban the use of the term Microslop on its server and things are getting out of hand

Microsoft has been at the center of controversy following the recent nomination of Asha Sharma as the new CEO of Xbox, a move that coincides with criticism regarding the company’s investment in generative artificial intelligence. Despite Microsoft’s efforts to minimize the criticism, the censorship strategy implemented by banning the use of the term “Microslop” on its Copilot Discord server has sparked excessive reactions on social media, which has increased the virality of the derogatory nickname and mockery towards the company. At Microsoft, they want to use AI, but not its consequences […]

Microsoft has been at the center of controversy following the recent nomination of Asha Sharma as the new CEO of Xbox, a move that coincides with criticism regarding the company’s investment in generative artificial intelligence. Despite Microsoft’s efforts to minimize the criticism, the censorship strategy implemented by banning the use of the term “Microslop” on its Copilot Discord server has sparked excessive reactions on social media, which has increased the virality of the derogatory nickname and mockery towards the company.

At Microsoft, they want to use AI, but not its consequences

The CEO of Microsoft, Satya Nadella, has defended generative AI, arguing for the need for its effective use despite the bad reputation it carries. In a context where public pressure is growing, some voices within Microsoft have made it clear that the creation of “soulless slop” will not be pursued. Matt Booty, COO of Xbox, indicated that there are no guidelines on AI coming from upper management, but the future of the brand remains uncertain in the face of the push for AI.

The situation became complicated when the ban on the term “Microslop,” whose negative connotation refers to distrust in the implementation of AI in Microsoft products, generated a Streisand effect that intensified the bad press. Users of platforms like Reddit have taken the opportunity to criticize Microsoft’s decisions, pointing out that this type of censorship can be counterproductive and accentuate the negative perception of the company.

Meanwhile, in the gaming realm, Microsoft continues to offer weekly and monthly newsletters related to video games, technology, and entertainment, trying to maintain a communication channel with its followers and communities. However, the future direction of Xbox with Asha Sharma at the helm remains a subject of speculation, with observers suggesting that her appointment could be an indication of the company’s renewed focus on artificial intelligence.

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The founder of Xbox believes that Microsoft wants to destroy the company

In a significant turn for Xbox, notable changes were announced last week within Microsoft’s gaming division. The departure of key figures like Sarah Bond and Phil Spencer has caused a stir in the gaming community, while Asha Sharma takes on the role of CEO of Xbox. However, her arrival has not been without controversy, given her background in Microsoft’s artificial intelligence division and her handling of social media. He believes they want to transform their entire business towards AI The co-founder of Xbox, Seamus Blackley, has expressed […]

In a significant turn for Xbox, notable changes were announced last week within Microsoft’s gaming division. The departure of key figures like Sarah Bond and Phil Spencer has caused a stir in the gaming community, while Asha Sharma takes on the role of CEO of Xbox. However, her arrival has not been without controversy, given her background in Microsoft’s artificial intelligence division and her handling of social media.

They believe they want to transform their entire business towards AI

The co-founder of Xbox, Seamus Blackley, has expressed strong criticism towards the new direction of the company. In statements to Gamesbeat, Blackley indicated that, under the current leadership, Xbox could be at risk of losing relevance, highlighting that “Satya Nadella has made an incredible number of bets and invested huge sums of money and credibility in transforming its business model towards AI”. His opinion becomes more somber as he mentions that he expects Sharma to act simply as “the palliative doctor accompanying Xbox to its death.”

Despite his attempts to build an appropriate public image, Sharma has faced scrutiny due to his lack of prior experience in the video game industry. The controversy arises with comments about a return of exclusive titles for Xbox, which Blackley considers insincere, pointing out that such promises are common among those coming from industries outside of video games.

Phil Spencer will not leave the ship immediately; he is expected to remain as an advisor in the new team, which could provide a smoother transition as Sharma and studio head Matt Booty fully take on their responsibilities. Many speculate that the upcoming Xbox event will be key to seeing how the new CEO presents herself to the players and the future of the brand.

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Xbox is relieved that Sarah Bond is no longer president of the company

Microsoft Gaming is in a moment of transition following the announcement of the departure of Phil Spencer, its CEO, and Sarah Bond, president of Xbox. While Spencer is retiring, Bond has submitted her resignation, allowing Asha Sharma to take over as CEO of the gaming division. This change has sparked a wave of reactions among Xbox employees, some of whom express relief at Bond’s departure due to her leadership style being perceived as difficult. Questionable leadership According to reports from The Verge, the campaign ‘This is an Xbox’, implemented under the […]

Microsoft Gaming is in a moment of transition following the announcement of the departure of Phil Spencer, its CEO, and Sarah Bond, president of Xbox. While Spencer is stepping down, Bond has submitted her resignation, allowing Asha Sharma to take over as CEO of the gaming division.

This change has sparked a wave of reactions among Xbox employees, some of whom express relief at Bond’s departure due to her leadership style being perceived as difficult.

A Questionable Leadership

According to reports from The Verge, the ‘This is an Xbox’ campaign, implemented under Bond’s direction, was poorly received by many developers and created an atmosphere of internal discontent.

Employees highlighted that working with Bond was complicated and that his approach did not encourage open or creative dialogue. Bond’s decision to design teams that strictly depended on his vision was not well received, contributing to the perception that his leadership was restrictive.

With the arrival of Asha Sharma, coming from Microsoft CoreAI, concerns arise about her lack of experience in the entertainment industry and her potential focus on artificial intelligence. Despite this, Sharma has made it clear in her cover letter that her goal is not to prioritize short-term efficiency at the expense of the quality of art in video games. Her three key objectives include developing great games, revitalizing the Xbox brand, and exploring new business models.

As the gaming community reacts to these changes, Xbox employees are contemplating a future where the company is expected not to repeat past mistakes and avoid unethical practices, such as the exploitation of intellectual properties. The outlook is uncertain, but hope is placed in Sharma’s ability to lead Xbox into a new era of innovation and growth.

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Some cinemas cancel the screening of a short film generated by AI in their theaters

AMC Theatres, one of the largest theater chains in the United States, has decided not to screen ‘Thanksgiving Day’, a short film generated with artificial intelligence that received recognition at independent film festivals. This short film, which mixes elements of humor and fantasy, had been included in a block of shorts scheduled before some screenings, but its exhibition was canceled by the chain, sparking an intense debate about the role of artificial intelligence in cinema. The eternal debate The decision by AMC reflects the existing tension between the adoption of new technologies and the preservation […]

AMC Theatres, one of the largest theater chains in the United States, has decided not to screen ‘Thanksgiving Day’, a short film generated with artificial intelligence that received recognition at independent film festivals. This short film, which mixes elements of humor and fantasy, had been included in a block of shorts scheduled before some screenings, but its exhibition was canceled by the chain, sparking an intense debate about the role of artificial intelligence in cinema.

The eternal debate

AMC’s decision reflects the existing tension between the adoption of new technologies and the preservation of the human element in filmmaking. While some exhibitors and festivals seek to explore the potential of AI as an artistic tool, AMC took a conservative stance, arguing that the work did not fit into its vision of cinema, which is nourished by human emotion and imperfection.

Defenders of artificial intelligence, such as Modern Uprising Studios, have criticized AMC’s stance, arguing that their decision represents a setback in the evolution of cinema. In a public statement, the organization emphasized that AI can complement creativity rather than replace it and that they are even supporting the theatrical window with engaging events that include technology.

Figures from cinema such as Timothée Chalamet have highlighted the urgency of recognizing that the technological revolution is not asking for permission to enter the industry. In an environment where innovation and economic interests shape the course of art, opinions in favor of AI in cinema herald a future where collaboration between humans and technology could redefine the cinematic experience.