In a significant turn for Xbox, notable changes were announced last week within Microsoft’s gaming division. The departure of key figures like Sarah Bond and Phil Spencer has caused a stir in the gaming community, while Asha Sharma takes on the role of CEO of Xbox. However, her arrival has not been without controversy, given her background in Microsoft’s artificial intelligence division and her handling of social media.
They believe they want to transform their entire business towards AI
The co-founder of Xbox, Seamus Blackley, has expressed strong criticism towards the new direction of the company. In statements to Gamesbeat, Blackley indicated that, under the current leadership, Xbox could be at risk of losing relevance, highlighting that “Satya Nadella has made an incredible number of bets and invested huge sums of money and credibility in transforming its business model towards AI”. His opinion becomes more somber as he mentions that he expects Sharma to act simply as “the palliative doctor accompanying Xbox to its death.”
Despite his attempts to build an appropriate public image, Sharma has faced scrutiny due to his lack of prior experience in the video game industry. The controversy arises with comments about a return of exclusive titles for Xbox, which Blackley considers insincere, pointing out that such promises are common among those coming from industries outside of video games.
Phil Spencer will not leave the ship immediately; he is expected to remain as an advisor in the new team, which could provide a smoother transition as Sharma and studio head Matt Booty fully take on their responsibilities. Many speculate that the upcoming Xbox event will be key to seeing how the new CEO presents herself to the players and the future of the brand.