10 people will work at IKEA… within Roblox. And yes, they will earn a monthly salary

Undoubtedly, when you start playing a video game, what you think is “Wow, I wish I could have a repetitive life for a few dollars here too.” Well, surprise, because ten lucky people are going to be able to fulfill that dream for which ‘Second Life’ paved the way years ago. In this case, it is ‘Roblox,’ which has opened its own IKEA store with real employees who will work eight hours a day in an experiment that, at the very least, we can describe as “strange” without fear of being wrong.

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What do you have to do?

Watch out, because the salary is not that bad either: 13.15 pounds per hour ($16.80), which won’t make anyone rich, but we’ve been in worse situations. The concept itself (a digital world of fun where you can sell both real and digital things) is deeply depressing, but in favor of IKEA it must be said that other big retailers like Walmart have also joined.

Work has its good things, of course: it’s completely remote (that goes without saying) and you don’t need previous experience because it’s a completely new position. However, it is a limited contract. So limited, that we will know when it starts, but if it fails they will probably just close shop in ‘Roblox’ without giving further explanations to the press, among other things because it is not affiliated with the game itself and it is an independent advancement. They communicate successes, but never failures. Marketing 101.

And what will the people who work there do? Well, they will advise customers in different sections. For now, in the initial test, they ask questions like “What would you do if Ikea ran out of pixelated hot dogs?” or “How do you feel about the idea of becoming pixels?” If your only question is “Have we really reached that terrible stage of the tackiest capitalism?” the answer is “Yes, of course we have.”

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Roblox has just introduced AI so that we can all communicate

Roblox monitors chats (it does so for trust and safety reasons) and can receive feedback if translations are not exactly perfect.

Many people are not familiar with Roblox, but that’s because they don’t have children or nieces/nephews nearby. This gaming platform is one of the great successes of the last decade, on par with sagas like Minecraft or Fortnite.

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Create new virtual worlds with Roblox, a free online multiplayer platform

Roblox has created an AI model that, according to them, translates text chats so quickly that, at first, users don’t even realize that it is translating messages from other players.

It works with 16 languages: including English, Spanish, French, Japanese, Thai, Polish, and Vietnamese.

The goal is for everyone to be able to communicate

Dan Sturman, CTO of Roblox, stated in an interview with The Verge that the goal is for Roblox users to feel more comfortable interacting with each other by allowing them to understand what they are saying. The translator automatically translates the chats, but users can click on an icon to see the original message.

“We know that engagement increases when users speak or interact with others in their own language,” explains Sturman. “We took that concept and removed the language barrier with automatic translation.”

Roblox started building a large language model (LLM) based on transformers, which was trained with public and internal data. They placed the LLM within a mixture of experts (MoE) architecture, an environment that ran multiple translation applications, each expert in a different language.

This allowed Roblox to save resources without the need to create a separate LLM for each language. Sturman claims that, given the scale of the project, his team believed it was easier to build their own model than to modify a standard LLM.

Sturman explained that Roblox monitors chats (for trust and safety reasons) and can receive feedback if the translations are not exactly perfect. He added that the implementation of chat translation AI “does not change anything in our privacy and security process, and prohibited words will continue to be blocked.”

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Create new virtual worlds with Roblox, a free online multiplayer platform

Roblox, which in recent years has been trying to attract an older audience, has been working with generative AI models to improve the user experience. Last year, it introduced a chatbot assistant for developers. It also automatically translates image assets, such as words on buildings, to the user’s default language.

A surprise Five Nights at Freddy’s game is revealed

Five Nights at Freddy’s has revealed a new game by surprise, so much so that even the creator of the franchise didn’t know it had been revealed.

Leaks constantly occur in the world of video games. Most of the time they are due to human error. Hacker stories are fascinating and make catchy headlines, but besides being ethically problematic, they are rarely what we report on. Most of the time it’s just someone pressing the wrong button or getting a date wrong. Like it has been the case with Roblox in recent days.

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Create new virtual worlds with Roblox, a free online multiplayer platform

A new game of Five Nights at Freddy’s is coming to Roblox. Or to be more exact, it has already arrived at Roblox, even when it shouldn’t have. Something that its creator, Scott Cawthon, has defined as “one of the most incomprehensible, insane things that have happened in my ten years working on FNAF”.

Roblox players discovered last Wednesday that there was a new Five Nights at Freddy’s game available on Roblox. Its name was Five Nights at Freddy’s: Survival Crew and it was an asymmetrical multiplayer horror game in the style of Dead by Daylight, but replacing the iconic horror movie killers with the animatronic robots from the franchise. The problem is that the game shouldn’t have been released when people found it. Because it’s not even finished.

According to Cawthon, the game is basically in its early stages of development. It’s not just incomplete, but its assets and gameplay are still temporary. It’s literally a test version, not even a beta, that should never have been released to the public.

How is it possible then that it leaked in this way? Although it is not clear, the most likely explanation is that Cawthon approved a skin and that was interpreted as the game being released. A not exactly minor misunderstanding and one that, of course, we understand qualifies as one of the most incomprehensible and insane things he has experienced in his ten years developing the game. Because it makes no sense.

Five Nights at Freddy’s: Survival Crew is still in the Roblox store, but it is listed as a beta version. The game is expected to officially release at some point in 2024 and, while it may no longer be a surprise, it will surely still make fans of the franchise happy.

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Create new virtual worlds with Roblox, a free online multiplayer platform