Tag: IA

Sony's bet on AI could help you get through the difficult parts of games

The video game industry is undergoing a considerable transformation thanks to the implementation of Artificial Intelligence in various aspects of game development. Companies like Square Enix and Krafton are heavily investing in the use of this technology in their production processes, seeking to improve both the quality of their titles and the player experience. The ghost player that helps you when you get stuck One of the most intriguing developments comes from Sony, which has registered a patent for an innovative system that offers assistance to players through an AI-controlled avatar. This system, called […]

The video game industry is undergoing a considerable transformation thanks to the implementation of Artificial Intelligence in various aspects of game development. Companies like Square Enix and Krafton are heavily investing in the use of this technology in their production processes, seeking to improve both the quality of their titles and the player experience.

The ghost player that helps you when you get stuck

One of the most intriguing developments comes from Sony, which has registered a patent for an innovative system that offers assistance to players through an AI-controlled avatar. This system, called AI-generated Ghost Player, allows users to choose between two operating modes: Guide Mode, which provides solutions to game challenges, and Complete Mode, where the AI takes full control of the character to overcome obstacles, preventing players from getting stuck in the gameplay.

It is important to note that although this patent has been filed, it does not guarantee the implementation of the technology in future games, and Sony has not yet revealed concrete plans to allow AI to play for users. The gaming community may see this as an optional tool designed to enhance the gaming experience, but it also raises debates about the impact it would have on game design and player satisfaction.

In addition, Sony has filed another patent that would allow real-time modification of video game or movie content, which has raised concerns about the possibility of AI-managed censorship. This aspect has been viewed critically, raising questions about the ethics of these technological implementations in digital entertainment.

Cybersecurity jobs at risk due to AI

The cybersecurity industry faces a significant challenge due to a talent shortage and a growing skills gap. Meanwhile, the demand for skills in artificial intelligence (AI) is increasing, as this technology is seen as a key solution for improving cybersecurity risk management. More AI, less security Organizations are reevaluating their approaches to risk management, and many are beginning to see automation not just as an option, but as a necessity. AI plays a fundamental role in identifying and prioritizing threats, allowing humans to focus on […]

The cybersecurity industry faces a significant challenge due to a talent shortage and a growing skills gap. Meanwhile, the demand for skills in artificial intelligence (AI) is increasing, as this technology is seen as a key solution for improving cybersecurity risk management.

More AI, less security

Organizations are reevaluating their approaches to risk management, and many are beginning to see automation not just as an option, but as a necessity. AI plays a key role in identifying and prioritizing threats, allowing humans to focus on more critical and strategic tasks. A Risk Operations Center (ROC) offers a proactive approach, consolidating risk factors and facilitating appropriate remediation actions to prevent severe cyber incidents.

Despite the growing demand for AI experts, there is a notable lack of qualified professionals. The complexity of the AI lifecycle and the expertise required to manage effective systems make it difficult to fill these roles. It is imperative that training programs are implemented to close this skills gap.

However, an additional challenge is the security of the code generated by AI; a recent study revealed that approximately 45% of this code contains security flaws. To mitigate risks, it is crucial to incorporate security reviews into the development process, ensuring that vulnerabilities are detected before being implemented.

Cybersecurity leaders, recognizing the importance of AI in their operations, must adapt their hiring strategies. Instead of focusing on the quantity of personnel, it is essential to prioritize training and the use of security platforms with integrated AI capabilities, which can lead to better risk management and greater organizational resilience.

The increase in global tensions raises alarm about economic security

In recent weeks, a significant increase in tensions between different nations has been observed, raising concerns about global stability. These conflicts not only affect diplomatic relations but also increase the vulnerability of maritime transport routes and international trade, putting the economic security of several countries at risk. The interconnectedness of modern economies means that any disruption in this delicate system can have ripple effects worldwide. The ethical concerns of AI An additional factor that exacerbates this situation is the rapid development of artificial intelligence technologies […]

In recent weeks, there has been a significant increase in tensions between different nations, raising concerns about global stability. These conflicts not only affect diplomatic relations but also increase the vulnerability of maritime transport routes and international trade, putting the economic security of several countries at risk. The interconnectedness of modern economies means that any disruption in this delicate system can have ripple effects worldwide.

The ethical concerns of AI

An additional factor that exacerbates this situation is the rapid development of artificial intelligence technologies without proper oversight. While AI promises to improve multiple sectors, its uncontrolled growth could bring significant risks, both in cybersecurity and ethics. The lack of regulation in this area could also facilitate the emergence of what is known as shadow AI, artificial intelligence tools operated in secret that are often not audited or supervised, raising serious concerns about their misuse.

At this crossroads, experts suggest the need to implement strategies and measures to mitigate the risks arising from these interrelated factors. Managing exposure becomes a critical imperative, allowing governments and organizations to proactively address threats, whether geopolitical or technological. This includes the creation of more robust security protocols to protect maritime routes, as well as the implementation of regulations that ensure the oversight of artificial intelligence, preventing this technology from becoming an uncontrollable risk.

The challenges are complex, but with coordinated actions we can aspire to greater global stability and security in a world that faces constant changes.

Say goodbye to classic voice assistants: now everyone will have AI

In 2025, voice assistants underwent a significant transformation by evolving from simple control tools to complete artificial intelligence agents. This change was evident in platforms like Apple’s Siri, Amazon’s Alexa, and Google Assistant, now known as Gemini, which began to operate as conversational and multimodal systems within smart homes and AI chatbots. AI is doing well According to projections, the use of voice assistants on smartphones is expected to increase to 48.7% among internet users by 2029, while the adoption of smart speakers is expected to decrease […]

In 2025, voice assistants underwent a significant transformation by evolving from simple control tools to full-fledged artificial intelligence agents. This change was evident in platforms like Apple’s Siri, Amazon’s Alexa, and Google Assistant, now known as Gemini, which began to operate as conversational and multimodal systems within smart homes and AI chatbots.

AI is fine

According to projections, the use of voice assistants on smartphones is expected to increase to 48.7% among internet users by 2029, while the adoption of smart speakers is anticipated to decrease to 30.7% in the same period. This shift in trend indicates a turn towards the integration of voice assistants in mobile devices, where interaction becomes more personalized and contextual.

Apple has been integrating Siri into its Apple Intelligence infrastructure, focusing on understanding personal context and interacting with applications. This evolution allows Siri not only to respond to commands, but also to be in tune with what the user sees on the screen and act accordingly, which could expand capabilities within thousands of third-party applications in the Apple ecosystem.

For its part, Alexa has received a significant update through Alexa+, which enhances its conversational and contextual abilities, allowing it to handle more complex tasks using natural language. However, the effectiveness of Amazon’s subscription strategy for this type of AI will depend on the perceived value that users have regarding these improvements.

Google, in its transition to Gemini, has begun to eliminate Google Assistant to focus on its new system, using its vast platform as a testing ground for generative intelligence. As these technologies advance, more contextual voice assistants will start to influence product discovery and purchasing decisions, forcing brands to optimize their content to facilitate conversational queries.

Be very careful using AI as a doctor, because it can make you worse

Consumers are increasingly adopting generative artificial intelligence (GenAI) as a common tool for seeking health information, considering it more effective than traditional search engines. This trend reflects a significant shift in how people access medical information, as many see AI as a convenient and personalized resource for discussing health topics that require specific questions and follow-up. Be very careful with AI and health However, the use of GenAI carries inherent risks. The irregular reliability of these tools increases the possibility of medical misinformation, […]

Consumers are increasingly adopting generative artificial intelligence (GenAI) as a common tool for seeking health information, considering it more effective than traditional search engines. This trend reflects a significant shift in the way people access medical information, as many see AI as a convenient and personalized resource for discussing health topics that require specific questions and follow-up.

Be very careful with AI and health

However, the use of GenAI carries inherent risks. The irregular reliability of these tools increases the possibility of medical misinformation, which can lead to wrong decisions and a false sense of security among users. A recent study indicates that up to 25% of doctors have noticed that the information provided by GenAI often conflicts with their own medical advice, adding an additional level of concern about its use.

In light of this situation, it is suggested that doctors ask their patients about their use of AI tools to search for health information during consultations. At the same time, medical organizations must position themselves as the primary source of medical guidance. It is crucial that these institutions provide online resources that explain how information generated by AI may be outdated, incomplete, or incorrect, with the aim of educating patients on the proper use of these technologies.

With AI positioning itself as the new Dr. Google, the challenge for healthcare professionals and marketers will be to respond to this new era of information searching, ensuring that patients have access to well-founded and quality medical advice.

20% of purchases during Cyber Week were made thanks to AI

The year 2025 marked a significant milestone in the entry of artificial intelligence (AI) into retail and ecommerce platforms. With a growing use of AI-driven tools, 20% of global orders during Cyber Week were influenced by these technologies, according to Salesforce. This statistic suggests that consumers are increasingly adopting AI-assisted shopping practices, although the reality of the market is more nuanced. As artificial as it is intelligent Despite the interest in integrating AI agents, platforms like Shopify and Amazon have begun to restrict their […]

The year 2025 marked a significant milestone in the incorporation of artificial intelligence (AI) in retail and ecommerce platforms. With a growing use of AI-driven tools, 20% of global orders during Cyber Week were influenced by these technologies, according to Salesforce. This statistic suggests that consumers are increasingly adopting AI-assisted shopping practices, although the reality of the market is more nuanced.

As artificial as it is intelligent

Despite the interest in integrating AI agents, platforms like Shopify and Amazon have begun to restrict their use within their ecosystems. Walmart, which had taken a more collaborative approach until now, has established guidelines that limit certain functionalities of AI agents, including the ability to take users to checkout pages or complete purchases. This resistance suggests a growing concern for transparency and control within e-commerce.

The arrival of tools like Comet from Perplexity, which promises to revolutionize product discovery, could further complicate consumer behavior analysis for retailers. With the possibility of these tools dominating the discovery and purchasing workflow, advertisers may experience a loss of visibility into shopping habits, complicating attribution analysis and increasing reliance on first-party data.

In light of this changing landscape, brands must focus on optimizing generative engines (GEO). Adding clear metadata, indexable review sections, and detailed descriptions will enhance the effectiveness of product discovery by AI. Adapting to this new reality is not only necessary but urgent, as the modern consumer increasingly seeks recommendations and suggestions rather than making organic discoveries of brands and products.

'Star Wars' is embracing AI, and Disney doesn't care if no one likes it

During a TED presentation, Rob Bredow, senior vice president of creative innovation at Lucasfilm, showcased a series of creations generated by artificial intelligence, giving a glimpse into what he calls “a new era of technology.” This showcase, titled Star Wars: Field Guide, featured strange creatures like blue lions and tentacled walruses. However, many critics felt that this collection of concepts barely met the expectations of a legacy like that of Lucasfilm, highlighting a disconnection from the innovative spirit of the company. Human invention? Of course not. Despite the criticism, Disney has not retracted its bet […]

During a TED presentation, Rob Bredow, senior vice president of creative innovation at Lucasfilm, showcased a series of creations generated by artificial intelligence, giving a glimpse into what he describes as “a new era of technology.” This showcase, titled Star Wars: Field Guide, featured strange creatures like blue lions and tentacled walruses. However, many critics felt that this collection of concepts barely met the expectations of a legacy like that of Lucasfilm, highlighting a disconnection with the innovative spirit of the company.

Human invention? Of course not

Despite the criticism, Disney has not backed down on its investment in artificial intelligence. Recently, the company announced a $1 billion investment in OpenAI, which will allow the use of more than 200 Disney characters in products generated by this AI platform. However, this partnership has raised concerns, especially after a Darth Vader NPC in Fortnite made inappropriate comments, reflecting the ethical and quality challenges the industry faces when employing generative technology.

Alongside this, Activision has also been under scrutiny, as it has been criticized for the use of AI-generated art in the latest installment of the Call of Duty saga, which was considered one of the weakest to date. These situations have created a general dilemma regarding content produced through artificial intelligence, highlighting the difficulty in maintaining standards of both quality and ethics in the creation of this type of material.

Looking to the future, although there is anticipation from some towards the development of new AI-driven games, the current climate of 2025 is perceived with skepticism regarding the capabilities of this technology. As has been reiterated, the evolution may be promising, but the path to it is filled with obstacles and questions about the creative direction that giants like Disney and Activision are taking.

Former Rare developer is blunt about Expedition 33: using AI instead of paying people shows they are a bunch of lazy people

The recent controversy surrounding the video game Expedition 33 has sparked a broad debate about the use of artificial intelligence in the video game development industry. Sandfall Interactive, the developer behind the successful JRPG, admitted to having used generative AI technology to create some temporary textures, which were removed five days after the game’s release. This decision triggered the revocation of the ‘Game of the Year’ award at the Indie Game Awards, which has generated significant reactions in the developer community. A criticism that will not sit well among fans Chris Seavor, former developer at Rare, […]

The recent controversy surrounding the video game Expedition 33 has sparked a broad debate about the use of artificial intelligence in the video game development industry. Sandfall Interactive, the developer behind the successful JRPG, admitted to having used generative AI technology to create some temporary textures, which were removed five days after the game’s release. This decision triggered the revocation of the ‘Game of the Year’ award at the Indie Game Awards, which has generated significant reactions in the developer community.

A criticism that will not sit well with fans

Chris Seavor, former developer at Rare, expressed his discontent on Bluesky, suggesting that using AI in this way shows a lack of effort on the part of developers. “Don’t be lazy and pay for your work,” emphasized Seavor, although he also admitted that the use of AI in development may be more common than one might think. For her part, independent developer PeachyAenne highlighted the importance of unity within the community when addressing these critical issues.

The controversy has also highlighted a division in the community regarding the use of AI. Daniel Vávra, writer of Kingdom Come: Deliverance 2, defended the implementation of AI, arguing that it can facilitate the creation of high-quality games with smaller teams, similar to the work dynamics of past eras. However, other developers, including former members of teams behind titles like Baldur’s Gate 3, criticized the lack of transparency from some companies, insisting on the need to respect the work of employees.

This debate highlights the complexity of integrating artificial intelligence into creative processes and raises questions about ethics in video game production, as the industry continues to evolve constantly.

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Sony presents a patent to change video games in real time… and that is concerning

Sony has presented a patent that could transform the way digital content is consumed, titled “automatic and personalized editing of video content using artificial intelligence.” This technology allows for real-time modification of offensive content in video games and movies, using methods such as deepfake, blurring, or removal of sections. Users will be able to create custom filters to censor what they consider inappropriate. Censorship or adaptation? Among the possible uses of this innovation is parental control. For example, if there is offensive language in a video game, parents could activate this system to silence it or […]

Sony has presented a patent that could transform the way digital content is consumed, titled “automatic and personalized editing of video content using artificial intelligence.” This technology allows for real-time modification of offensive content in video games and movies, using methods such as deepfake, blurring, or removal of sections. Users will be able to create custom filters to censor what they consider inappropriate.

Censorship or adaptation?

Among the possible uses of this innovation is parental control. For example, if a video game contains offensive language, parents could activate this system to mute or alter it, thus ensuring a more appropriate experience for minors. However, this type of technology would not be exclusive to parents, but would also allow any user to adapt the content to their own preferences, from avoiding situations that they find uncomfortable to omitting elements they consider offensive.

The introduction of an automated censorship system has raised concerns about its impact on the artistic experience of video games. Many experts argue that, in titles like The Last of Us Part 2, censorship could alter the original message of the game, as certain moments of violence are essential for understanding its narrative. The possibility of suppressing content could lead to significantly different and less impactful gaming experiences.

Despite the patent presentation, it is important to highlight that this does not guarantee its immediate implementation in future Sony products. Historically, the company has registered innovations that never made it to market, suggesting that this patent could simply be a way to protect exploitation rights without clear intentions for upcoming development.

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Expedition 33 is disqualified from the Indie Games Awards for AI-generated images

The game Clair Obscur: Expedition 33, developed by Sandfall Interactive, received the awards for Best Game of the Year and Best Debut at the Indie Game Awards, an event that celebrates the creativity of titles not backed by major studios. However, this celebration was short-lived, as the game was disqualified the next day for the use of images generated by artificial intelligence in its development, specifically as provisional elements that were not removed before the release. The debate over the use of AI returns The award organizers explained that their policy on the use of AI […]

The game Clair Obscur: Expedition 33, developed by Sandfall Interactive, received the awards for Best Game of the Year and Best Debut at the Indie Game Awards, an event that celebrates the creativity of titles not backed by major studios. However, this celebration was short-lived, as the game was disqualified the next day for the use of images generated by artificial intelligence in its development, specifically as placeholder elements that were not removed before the release.

The debate on the use of AI returns

The organizers of the awards explained that their policy on the use of generative AI was communicated during the nomination process. In a statement, they asserted that when the game was submitted for consideration, Sandfall Interactive had ensured that no AI tools were used in the development. The subsequent revelation that AI-generated images were indeed used invalidates the nomination of the title. Although these images were removed in a post-launch update, their inclusion in the final product contravenes the contest rules.

For its part, Sandfall Interactive defended its position, clarifying that they used a limited number of purchased ‘assets’ and that the AI-generated textures were briefly used before being replaced by final versions. The company admitted that a lapse during quality control allowed these provisional elements to remain in the released version.

The controversy has left the Indie Game Awards in an uncomfortable position, raising questions about the selection process and the transparency of the event. Furthermore, the scandal highlights the growing controversy in the industry regarding the use of AI tools in video game development, a topic that has been the subject of debate in recent months. With the disqualification of Expedition 33, it opens the door to questions about the legitimacy of the awards and their commitment to ethics in the use of emerging technologies.