
Netflix has quickly become an intrinsic part of modern culture. Its growth has seen the streaming platform spread around the world. On top of this, as well as offering diverse content, the streaming platform has been running a series of subscription model tests to find new ways of spreading Netflix to parts of the world that can’t really afford a full Netflix subscription.
A new shareholder letter released by the streaming giant shows that this growth still continues with over 10 million new subscribers signing up between the beginning of January and the end of March this year. The letter also includes some interesting information about a new test Netflix is about to begin, which could see how you interact with it change significantly.
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Read Now ►Netflix is going to test Top 10 lists in the UK
According to the shareholder letter, Netflix is going to begin, “running a test to improve our UK member experience by releasing weekly top 10 lists of the most popular content on our UK service across various programming categories. For those who want to watch what others are watching, this may make choosing titles even easier.” The top 10s will be based on the content’s popularity across the region you’re a part of.

These top 10 lists will stand aside from what you normally see on Netflix as they won’t be affected by your own viewing habits. Well, they will but only in so much as if you watch something, it will get one vote that will add to the overall ranking. Until now, all the movies and TV shows you see when you open Netflix, are based on things you’ve already watched and how Netflix thinks that fits with its current content roster.
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Read Now ►Netflix went on to say that the British testing of top 10 lists will go on for a few months. After the test period is over, the streaming platform will analyze the results and decide whether to simply end the test or extend it to other regions.
If you’ve ever struggled to find something to watch on Netflix, these new top 10 lists could be a good way for you to find something you know is popular with other Netflix users. If you’re the type of person who tries to avoid the mainstream, however, you might be less interested in Netflix’s latest test.

The real interesting thing to note from the Netflix shareholder’s letter is that the streaming platform has seen subscriber numbers continue to rise, despite price hikes in a number of its key markets including the U.S., Canada, Brazil, Mexico, and parts of Europe. If we’re talking about Netflix tests, it is clear that the price hikes have returned positive results for the streaming giant. It might not be a sure thing, but at this point, it looks like there is nothing stopping Netflix from looking to price hikes to boost revenue again at some point in the future.
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