Elon Musk wants to make video games good again… using AI

Every day it becomes clearer that what was promised as “the great cultural revolution” has turned into a mere refuge for the mediocre. I am talking, of course, about artificial intelligence, capable of creating texts without heart, images without soul, videos without naturalness, extracts from a future that science fiction authors have been warning us about for years. What have we done? Of course, we have embraced drawings with six fingers, dislocated jaws, blurry faces, and unnatural movements. And, among all the people in the world, who would you say has decided to support AI as […]

With each passing day, it becomes increasingly clear that what was promised as “the great cultural revolution” has remained merely a refuge for the mediocre. I am talking, of course, about artificial intelligence, capable of creating texts without heart, images without soul, videos without naturalness, excerpts from a future that science fiction authors have been warning us about for years. What have we done? Of course, we have embraced drawings with six fingers, dislocated jaws, blurry faces, and unnatural movements. And, among all the people in the world, who would you say has decided to support AI as if it were the salvation of creativity? Of course, the king of the mediocre: Elon Musk.

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Make video games garbage again

Imagine you are the richest person in the world. You are the right-hand of the President of the United States, own an aerospace company, the most well-known electric cars, and even your own social network that you have destroyed by mistreating it. What is the next step? Well, for Elon Musk, it’s video games. Does that mean he has gathered a group of people who will create the future of the industry over several years? Of course not: he has relied on an artificial intelligence company.

Musk has said on Twitter that he has created a video game studio that will use AI to “make video games good again.” Because it’s not like we’re literally drowning in pending games because most of them are excellent! Of course, by “good” he refers to his fanciful ideas of anti-woke power that he believes the silent majority shares (instead of the minority that shouts louder than it should).

The company in question is, of course, xAI (within Musk’s obsession with the letter X), which so far has brought Grok, the artificial intelligence of Twitter that literally no one is using. No one really knows what he means by “making games using AI” (all games in history have AI in some way, that’s what it’s about). Could it be that he’s still hurt from that time he was booed at a Valorant tournament and has decided to create his own games? His followers on Twitter think it’s the best idea ever. The rest of us just want this horrible dystopia to end once and for all.

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Before Bluesky, there was already a social network that tried to compete directly with Twitter… and it sank: the sad story of Pebble

When something is successful, many rush to copy it in the hope of also achieving success. Sometimes it works out well, like that time Instagram copied Snapchat to create its Stories, but most of the time it goes wrong, like that Facebook copy manufactured by Google called Google+ that no one ended up being too interested in. And what about Twitter? Deep down, it’s the simplest social network of all: you only need text, images, and a couple of functions. It’s easy to copy, but… Why do we need another Twitter if we already have one […]

When something is successful, many rush to copy it in hopes of achieving success as well. Sometimes it works out, like that time Instagram copied Snapchat to create its Stories, but most of the time it doesn’t, like that Facebook copy manufactured by Google called Google+ that no one was really interested in. And what about Twitter? At its core, it’s the simplest social network of all: it only requires text, images, and a couple of functions. It’s easy to copy, but… Why do we need another Twitter if we already have one and don’t like it too much?

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Pebble goes bam-bam

Although now it seems that we have all packed our virtual bags to move to Bluesky, in November 2022 this exodus was not yet so clear. Clearly, something had to be done after Elon Musk’s arrival to power at the social network, but no one was quite sure what. Move to Mastodon? To Threads? To Bluesky? What was the right path? There are very few breadcrumbs, and they have to be shared among several, after all.

As soon as he arrived at Twitter, Musk decided to lay off a large part of the staff, who suddenly found themselves out of work. This was the case for Sarah Oh and Gabor Cselle, who decided to do what they did best: create Twitter 2. Or, to summarize, T2, which to avoid litigation evolved into Pebble some time later. Pebble was an alternative to Twitter that allowed, like the former, 280 characters, with the intention of being as similar to the social network they loved as possible, but with more security and moderation.

After several tests since they founded the company in November 2022, Pebble was finally launched on April 25, 2023, with an invitation system that initially allowed only 1000 users to post, who had to invite five other friends until reaching 6000, and then continue expanding. All this without an app, just through the web. And if you’re wondering if it was a success, consider whether people are moving to Pebble or other places.

Just seven months after opening, Pebble closed its doors: only 3000 people used it daily, and with that attendance, it simply wasn’t viable. The website became an instance of Mastodon and that’s where the adventure ended. Another grain in this vast sand that is the Internet, a footnote in history that at least dared to stand up. Hey, who knows? Maybe with a little more advertising, we would be moving to Pebble instead of Bluesky…

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Has the end of Twitter arrived or is it just a mirage? We tell you why everyone is moving to Bluesky

It has been a daily drip. When Twitter was bought by Elon Musk and started making erratic decisions, such as allowing people to see messages from those they have blocked or letting the social network fill with tension and far-right messages, many ended up leaving for a fresh start, either to a less relevant alternative (Mastodon, Threads, etc.) or to live their online life away from the social network. For over a year, we have lived with the uncertainty of what would be Twitter’s successor, but only now, when it has finally […]

It has been a daily drip. When Twitter was bought by Elon Musk and started making erratic decisions, such as allowing people to see messages from those they’ve blocked or allowing his social network to be filled with tension and far-right messages, many ended up leaving for good, either to a less relevant alternative (Mastodon, Threads, etc.) or to live their online life away from the social network. For over a year, we have lived with the uncertainty of what would be Twitter’s successor, but only now, when the massive exodus has finally arrived, have we known what the solution was.

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Blue like the sky

What worked on Twitter in its early days wasn’t the platform itself, but the people you encountered on it. When the worst you could find was a troll or someone bored who wanted to argue with you. When bad people were banned and hateful behavior wasn’t allowed. When it was a playground for creativity, humor, and camaraderie. Sometime later, it has turned into Mordor, a place where the people you didn’t want to enter have done so, and their greatest pleasure is to annoy you. You, specifically.

Long-time Twitter users felt like they were in a prison that they stayed in because there was no real alternative: after all, none of the other destinations had enough people to create a real community. However, after Donald Trump’s success in the elections, with Elon Musk as his second in command, more progressive users have decided to seek an island where they can be safe on Bluesky, the platform created by Jack Dorsey after leaving Twitter, which is basically like an early version of that social network.

Videos can only be one minute long, gifs have pixels, there are no polls, and you can’t attach photos in direct messages, but it has something that goes completely against the current direction of Twitter: you can block entire lists of people. In just two clicks, you can ensure that you won’t read anything that goes against your ideals and that no one will come to your comments to stir things up. Is it an echo chamber? Yes. Of course. After what we’ve been experiencing since 2020, it’s exactly what we need. A little bit of peace. There may be fewer people, but it’s growing by leaps and bounds… and it’s noticeable in the interaction.

Fewer people, more audience

The Twitter algorithm is so damaged that currently, by posting the same message, you get more views on Bluesky with a quarter of the followers. In other words: it’s worthless to have tens of thousands of followers if the interaction is null because the social network decides to hide your messages or show them only to those who oppose you to encourage confrontation. And a large part of the people have already realized this: Bluesky users, who in July were close to six million, now exceed 18 million, increasing at a rate of one million per day.

In fact, it is the most downloaded app in the App Stores, and we can all see in our Twitter follower count that it is causing real damage to the other social network, which is gradually declining, almost dripping, to a result that the owner of SpaceX doesn’t care about at this point. After all, he already has what he wanted, which was a position in politics. The natural result is what we are all sensing: Bluesky and Twitter will be separated by political affiliation, creating respective echo chambers. Except for a few brave souls shouting into the void and other successful accounts that don’t want to rid themselves of their ego so quickly, everything seems to indicate that we will have two powerful social networks, with Threads as the haven of Stephen King and Instagram users.

And yes, it’s a hassle. Of course, it’s a hassle. Starting from scratch is not something anyone enjoys, but there are tools and extensions that make it easy to find your friends and rebuild the community from scratch. It may take time to reach the numbers you once had, but you will gain something much better than that: peace of mind. Knowing that there are no bots, cryptocurrency ads, or people using your face to discredit you. That you won’t lose your job because of what a name followed by numbers, which is clearly a multi-account, says.

At the moment, Bluesky is in its early stages, and everyone is treating each other with the expected (and expectable) cordiality. For now, it hasn’t reached its user limit, and beyond the server issues, it should prepare to welcome the 20 millionth Twitter user. Considering that Twitter has 586 million active users, it still has a long way to go, but no one believed it would get this far. Who knows, it might just remain a niche social network, but it’s likely to grow, even if only due to the bandwagon effect. Because entering like a bull in a china shop has its consequences. And they are not positive.

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Elon Musk will not be able to continue maintaining Twitter in 2025: almost all of his advertisers are leaving

When Elon Musk paid $44 billion to buy Twitter, he was, at that moment, paying for a respected and admired social network worldwide—a place where people informed themselves and debated about any topic. It was 2022 then. Now, in 2024, Twitter is called X, and it is the worst social network to be on.

Since his arrival, Elon Musk has not ceased in his determination to destroy the app from within (with very controversial decisions), while proclaiming to the four winds that advertisers should stay, he even threatens to sue them if they leave.

If 2024 has been a terrifying year in terms of revenue for Twitter, it seems that 2025 will be no better. A new report from the British market research company Kantar reveals that 26% of advertisers plan to reduce their advertising investment on Musk’s platform next year.

According to Kantar’s research, this is the “biggest decline ever recorded” on any of the major global advertising platforms. Undoubtedly, Elon Musk has made an effort to achieve this goal.

“Advertisers have been withdrawing their advertising investment from X for several years,” says Gonca Bubani, Director of Global Thought Leadership at Kantary. “The marked acceleration of this trend in the last 12 months means that a change in direction currently seems unlikely.”

X is likely to lose even more advertisers soon

According to Kantar, advertisers’ trust in advertising on X was already “historically low” before Musk. Since the acquisition, however, that trust has further eroded.

According to the market research company, advertisers’ confidence in Twitter was 22% in 2022. Now known as X, confidence in the same platform is 12% in 2024.

According to the Kantar report, only 4% of advertisers believe advertising on X provides brand safety. When compared to its competitors in the social media space, X ranks at the bottom.

According to Kantar, Google ranks first in brand safety, with 39%. In terms of trust and innovative advertising, X “scores outside the global top ten.” TikTok is considered the most innovative, and YouTube has topped the trust barometer.

The chart included in Kantar’s report, which provides images of those statistics, makes the contrast between X and other social media platforms in this space even more evident.

It is unlikely that X will change course under Musk’s leadership. This week, Elon Musk was criticized for promoting a video of Tucker Carlson on X with a guest who sympathized with Hitler. “Very interesting. Worth watching,” Musk said.